Kellie C. Email & Phone Number

United States

As Senior Marketing Communications Manager, I led a team of 8 managers to drive strategic Go-to-Market initiatives, content development, and multi-platform campaigns, significantly improving engagement and operational efficiency. I've helped to launch proprietary products including supporting product managers and optimized sales enablement processes for market success. In implementing Monday.com, I helped to drive project management and introduced data-driven strategies to boost campaign ROI. I advised on major projects like a Disney collaboration and the Pardot-Salesforce integration, transforming marketing strategies with automation to increase effectiveness. I have provided strategic support for major conferences by creating detailed playbooks and enhancing in-booth experiences to elevate brand representation.

Supporting the HALYARD brand of facial protection and sterilization portfolios, I led the development and execution of integrated multi-channel B2B marketing campaigns. I directed brand loyalty initiatives and customized commercial resources to align with customer journey stages and personas, resulting in increased market penetration and engagement. I championed process improvements in lead management and campaign attribution, streamlining the integration of conference leads into Salesforce, which previously relied on manual spreadsheets. Additionally, I led cross-functional teams to refine copy approval processes, ensuring compliance with legal and regulatory standards.I managed complex global project deliverables to enhance brand consistency and oversaw value proposition development, brand name ideation, and Go-to-Market strategies for new product launches. My customer research efforts informed market positioning strategies and content development. I optimized marketing operations by mapping out workflows, identifying inefficiencies, and redefining processes for both immediate and long-term improvements.After being recommended by leadership, I obtained my OMPower certification for continuous improvement after spearheading process enhancements tied to Salesforce leads. In preparation for a wave of new products added to our portfolio, I collaborated with product managers to define activation strategies, led promotional initiatives, and facilitated comprehensive sales training to empower the sales team. By analyzing our brand’s unique market position and leveraging customer insights, I developed tailored marketing plans that addressed customer concerns and differentiated us from competitors. Additionally, I authored and managed diverse content—including articles, social media posts, email campaigns, and thought leadership pieces—to enhance in-house capabilities and reduce dependency on third-party agencies.

Charlotte, North Carolina Area

In this role with Premier, I optimally position 3 priority business units: technology, consulting, and supply chain within the market by creating innovative go-to-market strategies, thought leadership, and sales enablement tools. My focus is on gathering, leveraging, and integrating competitiveintelligence to generate content and message strategies that engage with the target audience and directly contribute to lead conversion rates. My goal is to present a seamless internal and external product experience by partnering extensively with our Digital, Creative Design, Salesforce, and PRteams.

Charlotte, Nc

While in this position, I led a team of 5 marketing and content development professionals responsiblefor researching and creating educational marketing collateral, including infographics and video.Working across 9 services lines, I identified opportunities to expand product knowledge andawareness for internal field and account reps and external supply chain, clinicians, and hospitaldecision-makers.

Hickory, Nc

A client-facing role where I was responsible for representing the brand and services to hospitalleaders and patients. I cultivated relationships with physicians and medical administration to position the center as a premier resource while also advocating for patients and their families.

Hickory, Nc

I was an instrumental PR, marketing, and communications leader during a period of change,development, and significant public health crisis’. In this role, I was accountable for marketing across the 16 departments of Public Health while working with external counterparts, including school systems, emergency services, and the county’s 2 hospitals. A key component of my role was integrating and revitalizing marketing outreach strategies utilizing social media, TV, and radio.

Lenoir, Nc

A proactive and forward-thinking position, I was responsible for developing or revising communication plans and public health preparedness manuals to respond to pandemics and medical supply chain shortages. I facilitated emergency response preparedness presentations for community members, businesses, and agencies. I also managed the training and equipment budget.

I partnered with agency project managers to administer emergency management contracts with FEMA, MEMA, and State Agencies. Post-Katrina, I led a team of 10 employees assigned to the $281M Mississippi Alternative Housing Project. I also guided community marketing activities and represented the agency at local and national conferences to promote brand awareness.

Master Of Science (M.S.), Integrated Marketing Communications

Bs, Corporate Public Relations, Marketing

Activities and Societies: Alpha Delta Pi, Student Union, Resident Student Association