Kellie Collins Email & Phone Number

New York, Ny, Us

Leader Driving Retention Strategy, Team Excellence, and InnovationEnterprise Client Success & Strategic Partnerships: Provide senior leadership for enterprise-level clients, driving measurable outcomes in retention strategy across email, SMS, and direct mail. Oversee key partnerships with ESPs, SMS platforms, and personalization vendors to ensure optimal platform utilization and client satisfaction.Team Leadership & Client Impact: Manage and mentor a high-performing team of Senior Strategists and Production Specialists, delivering exceptional results and fostering strong client relationships. Contributed to a 9.5 client NPS score through strategic guidance and collaboration.Innovation & New Channel Development: Spearheaded the launch of Tinuiti’s direct mail service, expanding Lifecycle Marketing solutions and creating strategic differentiation. Lead thought leadership initiatives, including agency POVs, innovative solution evaluations, and speaking engagements.Operational Efficiency & Cross-Functional Integration: Designed playbooks that showcased Lifecycle Marketing’s impact across channels, driving first-party data acquisition strategies and promoting efficiency through cross-functional collaboration.

New York, Ny, Us

Retention Marketing Leader Driving Innovation, Global Growth, and Team DevelopmentInnovative Service Offerings: Designed and launched SMS, in-app, and push notification solutions, complete with detailed documentation and implementation playbooks, expanding Tinuiti’s retention offerings. Scaling Global Enterprise Programs: Led strategic initiatives to grow and optimize enterprise clients’ retention programs. Drove client’s global program expansion while advising on team structure to support sustained revenue growth and scalability.Enhanced Reporting Standards: Spearheaded the redesign of reporting deliverables, introducing a standardized template used across email clients to ensure consistency, actionable insights, and improved decision-making.Team Leadership & Development: Managed and mentored junior strategists and production team members, fostering career growth and skill development. Designed and implemented a training program for production specialists, building a pipeline of internal talent ready for strategic roles.

New York, Ny, Us

Senior Strategist Driving Retention Strategy, Deliverability Expertise, and Client ROIStrategic Client Management: Partnered with clients across diverse industries to develop and execute comprehensive retention strategies, optimizing email and SMS programs to achieve measurable engagement and revenue growth.Deliverability Expertise & Campaign Optimization: Drove internal education on deliverability best practices and implemented remediation strategies, improving inbox placement and campaign performance while aligning programs with client goals.Thought Leadership & Mentorship: Hosted webinars, shared industry insights, and conducted training sessions to elevate Tinuiti’s market position. Mentored junior team members, fostering professional growth and preparing them for strategic roles.Driving Revenue & ROI: Identified cross-sell opportunities and implemented data-driven recommendations, increasing client ROI, incremental revenue, and long-term retention.

New York, Ny, Us

Retention Strategist Driving Client Success, Campaign Optimization, and Revenue GrowthClient Relationship Management: Managed diverse client accounts across industries, including CPG, footwear and apparel, health and wellness, luxury fashion, housewares, banking and finance, and technology apps. Oversaw email strategy and program performance to meet and exceed business objectives for both ecommerce and brick-and-mortar businesses.Campaign Design & Optimization: Developed and refined retention program roadmaps, including email calendars and automated workflows, to maximize engagement and drive sustained revenue growth.Data-Driven Revenue Growth: Conducted performance analyses and incrementality testing, uncovering actionable insights that directly contributed to incremental revenue gains for clients.

New York, Ny, Us

Lifecycle Marketing Specialist Delivering Campaign Excellence and Client SatisfactionCampaign Management & Execution: Coordinated lifecycle marketing campaigns, ensuring timely delivery while meeting client expectations and objectives. Utilized HTML skills to create and modify email templates, collaborating with coders on complex projects.High-Quality Asset Delivery: Partnered with creative and technical teams to produce polished, on-brand marketing materials that aligned with client goals and brand standards.Client Relationship Building: Maintained proactive communication and support, fostering trust and satisfaction that strengthened long-term client partnerships.

Chicago, Il, Us

• Manage the sales pipeline to ensure the sales team is on schedule with their production goals• Responsible for ensuring accurate financial reporting from the sales office and report on financial goals and accomplishments to the sales team• Oversee the life of each group contract including reviewing contracts upon return to ensure compliance, setting up new accounts within the system, posting charges to group’s account including final payment, and follow up once the group departs• Analyze CRM network to make recommendations for the sales team to implement to increase production• Provide general administrative support to the Director of Sales and Sales Managers

Chicago, Il, Us

• Prospect potential business, handle incoming sales calls for group blocks and meeting space as well as complete RFP’s• Selected to train newly hired Sales Assistants within the region on general sales office best practices and sales tactics• Independently represent hotel at Metro-Detroit trade shows focused on both corporate and leisure business• Manage a semi-annual event that hosts over 140 guests including budget management, task delegation, collaborating with vendors, coordinating event details and follow up• Complete a variety of weekly and monthly reports to showcase the sales office production and take part in the development of the yearly forecast, budget and marketing plan• Nominated for a ROSE (Recognition of Service Excellence) Award in 2013

Chicago, Il, Us

• Write copy and perform all updates for hotel property’s website and create and maintain hotel’s marketing materials• Coordinate all function and meeting details with clients and vendors to operations team and oversee events to ensure accuracy and client satisfaction• Assist Director of Sales with all administrative duties including developing reports and presentations, setting up appointments and coordinating site visits• Elected by my peers and management team as Employee of the Year in 2012, nominated for a ROSE (Recognition of Service Excellence) Award each year from 2010-2012

Chicago, Il, Us

• Collect, analyze and interpret qualitative data for multiple research projects• Prepare and write portions of the final report and presentations for a well-established entertainment client• Research past projects to write case studies currently displayed on company’s website• Recruit and qualify research candidates to participate in several ongoing studies