Kellie Davis 🧩

Kellie Davis 🧩 Email and Phone Number

Director, Content Marketing Strategy and Market Research @ impact.com
Texas, United States
Kellie Davis 🧩's Location
Dallas-Fort Worth Metroplex, United States, United States
Kellie Davis 🧩's Contact Details

Kellie Davis 🧩 work email

Kellie Davis 🧩 personal email

n/a
About Kellie Davis 🧩

Customer-centric Content Marketing Director with 15+ years driving content strategy and campaign messaging for startups & high-growth tech companies. Passionate about building rich story architectures that develop a messaging ecosystem to engage audiences, convert leads, and deliver measurable revenue impact.Career Highlights:Developed messaging for multi-channel campaigns resulting in 253% YoY growth for startupDeveloped first-party research strategy that attracts more earned media, co-marketing opportunities with big companies like TikTok for Business & Acceleration PartnersLed positioning and messaging for 15 successful product launchesOptimized content marketing budget, saving $1M annuallySkills & Expertise:Content strategy, workflow and processes development, team leadership, mentorship, SEO strategy, editor in chief, Marketing AI, master storyteller, copywriting, research writing, content campaign execution, cross-functional teams, budget management, positioning and messaging, value frameworksCertifications:Jasper AI Certification | Jasper AI Academy, 2023Intro to AI for Marketing | Marketing AI Institute, 2023SEO Strategy | Lead Gen Accelerator | Semrush, 2023Inbound Marketing | Content Marketing | HubSpot, 2023Metrics I Care About:Organic search traffic, keyword ranking, SERPs, Gen AI relevance, share of voice, brand awareness, customer mentions, conversion rates, overall pipeline growth, 6QAsTech I Use:LookerStudio, Semrush, SparkToro, Canva, Jasper.ai, Claude.ai, Capsule, Asana, Slack, Google Business Suite, Grammarly, WordPress, Sigma, MiroRecent Win:Developed multi-channel content campaign strategy that resulted in $10M in pipeline.When I'm not geeking out over content metrics, you can find me mentoring up-and-coming marketers, sweating it out in a hot yoga class, or whipping up a gourmet dinner.Let's connect!

Kellie Davis 🧩's Current Company Details
impact.com

Impact.Com

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Director, Content Marketing Strategy and Market Research
Texas, United States
Kellie Davis 🧩 Work Experience Details
  • Impact.Com
    Director, Content Marketing Strategy And Market Research
    Impact.Com
    Texas, United States
  • Impact.Com
    Director Of Content Marketing | Editor In Chief
    Impact.Com Sep 2022 - Present
    Santa Barbara, California, Us
    Spearheading content strategy and execution for a leading global influencer and affiliate marketing platform. Positioning impact.com as a trailblazer in the partnership economy through strategic content initiatives and data-driven marketing. Key Achievements: • Expanded content marketing team, increasing content production by 110% • Implemented brand-aligned content strategy, enhancing cohesion across all marketing channels • Led global content initiatives, collaborating with teams across NAM, EMEA, and APAC regions • Streamlined operations, significantly reducing project turnaround times and boosting team efficiency Core Responsibilities: • Guide content team strategies, aligning with bi-annual OKRs and quarterly KPIs • Lead market research team to support data-driven marketing strategies • Collaborate with Customer Success and Sales to align content with organizational goals • Oversee content creation across freelancing, technology, and market research verticals
  • Impact.Com
    Senior Content Strategist
    Impact.Com Apr 2022 - Aug 2022
    Santa Barbara, California, Us
  • Ontraport
    Content Strategy And Content Marketing Manager
    Ontraport Feb 2021 - Apr 2022
    Santa Barbara, California, Us
    Led content strategy and execution for a CRM and marketing automation platform, focusing on mid-funnel campaigns and full buying cycle content. Remote position encompassing creative direction, stakeholder management, and mentorship. Key Achievements: • Spearheaded company's highest-grossing email campaign • Developed and executed content strategy across entire buying cycle • Created complex marketing assets for specific verticals and product launches Core Responsibilities: • Planned and executed mid-funnel marketing campaigns • Oversaw creation of email content, landing pages, and ad copy • Collaborated with design teams on visually engaging copy for LinkedIn, Google, and Facebook • Mentored junior copywriters and managed stakeholder communication
  • Self-Employed
    Content Strategist & Branding Consultant
    Self-Employed Feb 2010 - Mar 2022
    Specialized in creating high-impact marketing materials driving brand awareness and revenue growth. Delivered strategic content creation and copywriting across multiple channels for diverse clients. Key Achievements: • Created high-engagement article garnering over 75.7K interactions, primarily driven by Pinterest • Increased client revenue by up to 25% through strategic marketing campaigns • Built strong reputation leading to consistent client referrals Core Services: • Authored diverse marketing content: sales pages, email campaigns, paid ads, eBooks • Created scientifically backed articles and engaging infographics • Developed long-form articles and blog posts to increase subscriber bases • Drafted video scripts optimized for digital platforms • Contributed to new product launches and revenue growth strategies Industries Served: B2B, Tech, Health and Wellness
  • Truvani
    Senior Content Marketing Strategy Lead
    Truvani May 2019 - Feb 2021
    United States, Us
    Led content strategy and copywriting initiatives, collaborating with the Founder and Marketing team to identify key challenges and develop impactful campaigns. Directed creative team, coordinated with external agencies, and internal design and development teams. Key Achievements: • Consistently achieved net positive Return on Ad Spend (ROAS) through targeted digital campaigns • Established copywriting best practices, ensuring regulatory compliance and reducing legal overhead • Introduced pre-launch testing strategy, enhancing campaign effectiveness and efficiency Core Responsibilities: • Developed strategic sales promotions and product launches based on deep research and insights • Crafted engaging content with compelling calls to action, driving customer engagement • Mentored creative team and coordinated with external ad agencies • Built new campaigns, systems, and messaging to address key marketing challenges
  • Pointed Copywriting
    Content Marketing Writer
    Pointed Copywriting Jan 2019 - Jun 2020
    Nicosia, Cy
    Developed strategic content for B2B and SaaS companies, focusing on brand vision, mission content, and SEO-optimized articles. Collaborated with stakeholders to create high-impact, educational content under tight deadlines. Key Achievements: • Crafted high-ranking articles for clients like Breezy HR and FollowUpBoss.com, enhancing their market presence • Implemented white hat SEO strategies to maximize organic traffic and lead generation Core Responsibilities: • Developed compelling brand vision and mission content for B2B and SaaS companies • Created SEO-optimized articles enriched with educational content and brand-specific details • Collaborated with stakeholders to meet tight deadlines and project requirements • Employed captivating and authentic narrative style to engage target audiences • Conducted Voice of Customer (VOC) market research to inform content strategy Industries Served: HR Technology, Real Estate Technology, B2B SaaS
  • Fit Philosophies/Co-Author Strong Curves
    Program Founder, Strategic Lead | Author | Marketing & Brand Development | Content Strategist
    Fit Philosophies/Co-Author Strong Curves Jan 2010 - Jun 2019
    With a vision to empower women through fitness, I founded and evolved this fitness brand into a recognized digital platform, expanding our reach through a mobile app and integrated e-commerce system. Along with this, I co-authored the best-selling book "Strong Curves" and founded vibrant online communities like Get Glutes and Fit Thrive— dedicated to women's wellness.Fit Philosophies achieved 15-20% year-over-year growth, demonstrating effective business management and growth strategies. During this time, I also served as a member of the advisory board for trainer-driven platform, Exercise.com.I recruited and led a dedicated core team of 3 and additional contract employees as needed, focusing on expanding our membership portfolio, leveraging a built-in private community to foster growth and engagement. ► Created and launched the marketing campaign for “Strong Curves,” an innovatively branded women’s fitness book, transforming the perception of women's strength training. The book was a best seller with 2,500+ ratings on Amazon, a high rating of 4.3 on Goodreads, with compelling, research-backed content that resonated with broad audience.► Led the mobile fitness app development and launch in collaboration with Exercise.com, expanding the brand’s offerings and digital footprint.► Launched and grew the e-commerce platform, diversifying business by selling unique product lines.

Kellie Davis 🧩 Skills

Product Marketing Writing Direct Marketing Social Media Publications Online Marketing Facebook Marketing Content Management Small Business Online Marketing Content Marketing Digital Publishing Communication Standard Operating Procedure Team Leadership Digital Marketing B2b Marketing Advertising Web Content Creation Customer Relationship Management Strategic Planning Strategic Content Development Web Content Writing Social Media Advertising Online Advertising Microsoft Office Relationship Building Content Strategy Seo Copywriting Business To Business Marketing Digital Copywriting Creative Strategy Web Content Optimization Campaign Management Social Media Marketing Email Marketing Content Development Inbound Marketing Analytical Skills Product Launch Project Management Research Internal Marketing Marketing Strategy Copywriting Copy Editing Search Engine Optimization Small Business Marketing External Marketing Asana

Kellie Davis 🧩 Education Details

  • The George Washington University
    The George Washington University
    Publishing
  • Florida Gulf Coast University
    Florida Gulf Coast University
    English

Frequently Asked Questions about Kellie Davis 🧩

What company does Kellie Davis 🧩 work for?

Kellie Davis 🧩 works for Impact.com

What is Kellie Davis 🧩's role at the current company?

Kellie Davis 🧩's current role is Director, Content Marketing Strategy and Market Research.

What is Kellie Davis 🧩's email address?

Kellie Davis 🧩's email address is ke****@****act.com

What schools did Kellie Davis 🧩 attend?

Kellie Davis 🧩 attended The George Washington University, Florida Gulf Coast University.

What skills is Kellie Davis 🧩 known for?

Kellie Davis 🧩 has skills like Product Marketing, Writing, Direct Marketing, Social Media, Publications, Online Marketing, Facebook Marketing, Content Management, Small Business Online Marketing, Content Marketing, Digital Publishing, Communication.

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