Kellie Davis 🧩 Email & Phone Number

Texas, United States

Santa Barbara, California, Us

Spearheading content strategy and execution for a leading global influencer and affiliate marketing platform. Positioning impact.com as a trailblazer in the partnership economy through strategic content initiatives and data-driven marketing. Key Achievements: • Expanded content marketing team, increasing content production by 110% • Implemented brand-aligned content strategy, enhancing cohesion across all marketing channels • Led global content initiatives, collaborating with teams across NAM, EMEA, and APAC regions • Streamlined operations, significantly reducing project turnaround times and boosting team efficiency Core Responsibilities: • Guide content team strategies, aligning with bi-annual OKRs and quarterly KPIs • Lead market research team to support data-driven marketing strategies • Collaborate with Customer Success and Sales to align content with organizational goals • Oversee content creation across freelancing, technology, and market research verticals

Santa Barbara, California, Us

Santa Barbara, California, Us

Led content strategy and execution for a CRM and marketing automation platform, focusing on mid-funnel campaigns and full buying cycle content. Remote position encompassing creative direction, stakeholder management, and mentorship. Key Achievements: • Spearheaded company's highest-grossing email campaign • Developed and executed content strategy across entire buying cycle • Created complex marketing assets for specific verticals and product launches Core Responsibilities: • Planned and executed mid-funnel marketing campaigns • Oversaw creation of email content, landing pages, and ad copy • Collaborated with design teams on visually engaging copy for LinkedIn, Google, and Facebook • Mentored junior copywriters and managed stakeholder communication

Specialized in creating high-impact marketing materials driving brand awareness and revenue growth. Delivered strategic content creation and copywriting across multiple channels for diverse clients. Key Achievements: • Created high-engagement article garnering over 75.7K interactions, primarily driven by Pinterest • Increased client revenue by up to 25% through strategic marketing campaigns • Built strong reputation leading to consistent client referrals Core Services: • Authored diverse marketing content: sales pages, email campaigns, paid ads, eBooks • Created scientifically backed articles and engaging infographics • Developed long-form articles and blog posts to increase subscriber bases • Drafted video scripts optimized for digital platforms • Contributed to new product launches and revenue growth strategies Industries Served: B2B, Tech, Health and Wellness

United States, Us

Led content strategy and copywriting initiatives, collaborating with the Founder and Marketing team to identify key challenges and develop impactful campaigns. Directed creative team, coordinated with external agencies, and internal design and development teams. Key Achievements: • Consistently achieved net positive Return on Ad Spend (ROAS) through targeted digital campaigns • Established copywriting best practices, ensuring regulatory compliance and reducing legal overhead • Introduced pre-launch testing strategy, enhancing campaign effectiveness and efficiency Core Responsibilities: • Developed strategic sales promotions and product launches based on deep research and insights • Crafted engaging content with compelling calls to action, driving customer engagement • Mentored creative team and coordinated with external ad agencies • Built new campaigns, systems, and messaging to address key marketing challenges

Nicosia, Cy

Developed strategic content for B2B and SaaS companies, focusing on brand vision, mission content, and SEO-optimized articles. Collaborated with stakeholders to create high-impact, educational content under tight deadlines. Key Achievements: • Crafted high-ranking articles for clients like Breezy HR and FollowUpBoss.com, enhancing their market presence • Implemented white hat SEO strategies to maximize organic traffic and lead generation Core Responsibilities: • Developed compelling brand vision and mission content for B2B and SaaS companies • Created SEO-optimized articles enriched with educational content and brand-specific details • Collaborated with stakeholders to meet tight deadlines and project requirements • Employed captivating and authentic narrative style to engage target audiences • Conducted Voice of Customer (VOC) market research to inform content strategy Industries Served: HR Technology, Real Estate Technology, B2B SaaS

With a vision to empower women through fitness, I founded and evolved this fitness brand into a recognized digital platform, expanding our reach through a mobile app and integrated e-commerce system. Along with this, I co-authored the best-selling book "Strong Curves" and founded vibrant online communities like Get Glutes and Fit Thrive— dedicated to women's wellness.Fit Philosophies achieved 15-20% year-over-year growth, demonstrating effective business management and growth strategies. During this time, I also served as a member of the advisory board for trainer-driven platform, Exercise.com.I recruited and led a dedicated core team of 3 and additional contract employees as needed, focusing on expanding our membership portfolio, leveraging a built-in private community to foster growth and engagement. ► Created and launched the marketing campaign for “Strong Curves,” an innovatively branded women’s fitness book, transforming the perception of women's strength training. The book was a best seller with 2,500+ ratings on Amazon, a high rating of 4.3 on Goodreads, with compelling, research-backed content that resonated with broad audience.► Led the mobile fitness app development and launch in collaboration with Exercise.com, expanding the brand’s offerings and digital footprint.► Launched and grew the e-commerce platform, diversifying business by selling unique product lines.

Master Of Professional Studies, Publishing

Bachelor Of Arts - Ba, English