Event Manager Consultant
CurrentManaging, planning and implementing national collegiate events, regional trade shows and educational forums. Establish event goals, objectives and metrics. Consult on how to develop and drive strategic positioning messages to meet defined results. Reports on performance according to predetermined metrics. Coordinate trade shows marketing activities; pre-and post-show direct mail campaigns and internet promotions. Provide on-site management of events including supervision of union and non-union vendors. Establish schedule of deadlines for event-related activities; assign ownership to appropriate internal and external vendor participants, and follow-up through completion of each activity to ensure deadlines are met. Prepare and distribute pre-show memos to guests/panelists. Project management includes managing marketing communications for authors and speakers, sponsorship packaging, fact sheets, presentations, invitations and web site design-creative. Coordinate with clients, designers, copywriters and editing staff. Consult with clients and assist in determining the appropriate marketing and communication methods to achieve strategic and tactical goals.