Kellie Faulkner Email & Phone Number

Boston, Massachusetts, Us

As the Director of Marketing at GIG, my role is to:> Lead the rebrand of the agency and ensure brand consistency across all marketing materials and channels.> Develop and execute a robust digital marketing strategy, encompassing SEO/SEM, social media, and other online channels to maximize reach and engagement.> Evaluate and enhance email marketing strategies. > Plan and manage website enhancements that aligns with the agency branding.> Oversee the strategy and execution of paid digital media programs> Lead, mentor, and expand the digital marketing team while fostering a collaborative and productive work environment.> Monitor, analyze, and report on the performance of digital marketing campaigns to drive decision-making and continuous improvement.> Manage budgets, performance, and ROI for all marketing efforts.> Partner with other departments to ensure a cohesive and integrated approach to marketing and communications.

Swampscott, Massachusetts, Us

Bright Lark delivers fractional marketing services tailored for small businesses. Our team crafts innovative strategies and impactful ideas that align with your business objectives. We design and execute comprehensive, multi-channel marketing plans grounded in thorough research and industry expertise. Our approach emphasizes ROI, simplicity and sustainability, ensuring long-term success. Bright Lark provides flexible support, meeting your marketing needs whenever and wherever required.

Beverly, Massachusetts, Us

> Upon hire, was tasked with establishing and implementing a marketing strategy to quickly accelerate brand awareness through content marketing, SEO, social media advertising, search ads, and email nurture campaigns, to help meet sales objectives. > Build and manage the execution of annual marketing plans in line with company’s growth objectives, striking a balance between long-term strategic brand building, mid-term lead generation and nurturing, and quick wins designed to achieve specific targets. > Foster a collaborative and results-oriented team culture that embraces feedback, accountability, and continuous process improvement through supervision, training, coaching, and mentoring.> Evaluate, diagnose, and improve the company’s current marketing systems and strategies, including marketing automation, workflows, campaigns, and reporting within HubSpot. > Optimize the lead funnel, oversee pacing across customer acquisition channels, and strategically plan investments across all channels to maximize performance. > Drive brand engagement and cultivate evangelists among our ideal buyer personas, target accounts, and customers through campaigns designed that effectively convey our brand story and unique value proposition. > Manage external vendors and associated budgets to support business requirements and goals. > Govern company domain and marketing/communication software tools.

Boston, Massachusetts, Us

> Worked closely with designer and key stakeholders to implement strategic enhancements to the company website, repositioning the brand as a premier SaaS solution for customer service teams > Developed lead generation strategies to increase ROI and nurture leads via lead scoring and workflows using HubSpot> Conceptualized and managed the development of social media, blogs and content offers, including the most downloaded piece highlighting the creative ways Vivantio’s service management solution could be utilized across the organization; Responsible for developing and driving pipeline of blogs and customer case studies> Collaborated with product marketing, customer success, sales, and leadership to provide strategy and support for their initiatives> Oversaw the production of all marketing webinars, including speaker engagement, topic development and campaign management, and presence at industry conferences and trade shows> Liaised with media organizations, advertising and PR agencies, freelancers, and directly managed internal creative team (designer, content creator, digital marketing specialist)> Developed campaign strategy, provided creative direction and wrote copy, and launched A/B tests for ad creatives, audience segments, messaging and landing page experiences to optimize campaign performance using the following tools: Google Ads, Microsoft Ads, Facebook Business Manager, LinkedIn Advertising, Terminus, Google Analytics, Google Tag Manager, HubSpot, Mailchimp, and Wordpress> Forecasted and managed monthly marketing budget (average $40k per month) and revenue goals across marketing channels; Designed and updated marketing data visualization dashboards to demonstrate daily KPI performance via Google Data Studio.> Explored opportunities and research about agency partners and marketing tools, creating business cases to initiate the acquisition of necessary resources; Implemented marketing automation tools to increase team operation efficiency

Salem, Massachusetts, Us

> Served as client partner and strategic consultant offering thought leadership, strategic advice, insights for market differentiation, competitive advantage, and go-to-market strategies, using best-in-class tools and processes. > Oversaw creation of on-brand content, social media marketing, account based, PPC and re-targeting ad campaigns, SEO, optimization and analytics reporting, website development, and communications for assigned accounts> Created project proposals for new and existing clients for digital marketing, while maintaining quality relationships with each client to maintain loyalty> Developed integrated global marketing strategies to drive enrollment, retention, and brand awareness for U.S. academic institutions using international market research and data> Expert panelist and presenter at numerous industry conferences (NAFSA, AIRC, ICEF, International Student Recruitment Bootcamp) focused on international student recruitment> Served as a member of the senior leadership team, contributing to company growth by continuously generating ideas for new products and services, and identifying new business opportunities

Salem, Massachusetts, Us

- NAFSA 2015 Annual Conference, Boston, MA: "A Mystery No More, Successfully Engaging Prospects" - The ICEF North America Workshop - 2015 Destination Workshop, Miami, Fl: "Global Student Recruiting: Developing & Implementing a Global Marketing Plan"- American International Recruitment Council (AIRC), 2016 8th Annual Conference, Miami, Fl: "CRM Challenged? How to Select and Sustain One that Works for You"- The ICEF North America Workshop - 2016 Destination Workshop, Miami, Fl: "Creating Your Digital Marketing Strategy: A Hands-On Workshop" - 2017 International Student Recruitment Bootcamp, San Diego, CA: Technology Tools for Student Recruitment, Expert Panelist/Presenter- NAFSA 2017 Annual Conference, Los Angeles, CA: "CRM Challenged? How to Select and Sustain One that Works for You"- American International Recruitment Council (AIRC), 2017 9th Annual Conference, Weston, Fl: "International Student Recruitment From Your Backyard"

Boston, Massachusetts, Us

Private School Innovator (PSI) was a virtual management tool that allowed parents to discover, compare and apply to private schools in their area. Our members consisted of private and independent schools across the region. Based on feedback collected during new business outreach, I collaborated with the Founder of former start-up, Reedy Wolf, on the redesign and rebranding of the company website and user interface now known as Private School Innovator (launched in May 2013). While www.privateschoolinnovator.com was in beta:- Provided direction on overall layout, company logo creation and design of site pages.- Wrote content for website, including the newsletter as well as all client training documents.- Participated in QA testing and developed user specifications and functionality.- Coordinated and planned the successful launch of our first private school forum which included: Researching venue,vendor management, securing presenters and over sixty school exhibitors.- Contributed ideas for new member features and functionality. I was the main point of contact for all clients and members of the site, responsible for building and maintaining client relationships through school forums, campus visits and ongoing communication. Through the use of various tools such as, live chat, Skype, email and phone communication, as well as live demonstrations, I ensured that new members were oriented to Private School Innovator’s features and benefits and provided continuous support as needed. Participated in the recruitment and training of a team of PSI Advisors that provide admissions and financial aid guidance to members.

Beverly, Massachusetts, Us

New England Academy is a private, special education school devoted to providing students the academic challenge and clinical support they need to succeed in school. It serves students in grades 6 through 12 with identified social and/or emotional disabilities. This position started out part-time without a defined job description or admissions process. The school was only two years old and had roughly 48 students. With limited supervision and knowledge of special education, I established an admissions department including: the development of marketing materials and policies and procedures, internal and external communication, event planning, and an admissions committee. I actively researched and obtained information about the special education process to ensure proper guidance and advice to prospective families. Enrollment more than doubled during my tenure there, strictly through word of mouth and relationship building. In addition to my role in admissions, I established onboarding procedures for new hires and improved the school's employee filing and credentialing system to comply with state requirements.

Newburyport, Ma, Us

Managed the daily work flow as it pertains to new business for the company: client, prospect interaction, logistical considerations, cold calling quota management, follow-up management, sales reports, organizing the shipment of promotional materials, supervising junior staff. Executed and managed Mechanica’s internal public relations program – media relations, press releases, internal and external company newsletters, trade show representation, designing outbound sales and press collateral.

Chicago, Illinois, Us

I was assigned the only practice in the consulting division that did not have a Practice Director and therefore, was responsible for the business development, including sales, marketing, and operations, of the Credentialing and Privileging Practice, as well as, the management of temporary staffing for medical staff offices. Served as liaison for the clients (internally and externally) and consultants to ensure high quality outcomes for all related projects. Essentially, I was assuming all Director responsibilities without the official title.

Boston, Massachusetts, Us

Based on my previous experience building departments and managing an admissions team, I was hired to prepare and manage the successful launch of Berklee College of Music's new online certificate programs, under an extremely tight deadline. I independently created online admissions policies and procedures (including the development of call scripts), hired and trained an admissions sales team, implemented an incentive program, and managed to exceed enrollment goals within a five month period.

Winter Park, Fl, Us

Assisted the Vice President of Admissions in the management and support of a team of 26 Admissions Representatives including 5 Admissions Managers. This support consisted of leadership, motivation, training, and communication. Served as Liaison for Financial Aid, Systems, and Marketing Departments. Worked directly with IT personnel to develop and mplement a program to automate the enrollment system reducing the workload by 40 man-hours per week

Bs, Health Information Management

Professional Certification, Digital Marketing Fundamentals

Associate'S Degree