Kellie Hudson

Kellie Hudson Email and Phone Number

Marketing Test and Learn Product Owner @ U.S. Bank
New York, NY, US
Kellie Hudson's Location
New York, New York, United States, United States
Kellie Hudson's Contact Details

Kellie Hudson personal email

n/a

Kellie Hudson phone numbers

About Kellie Hudson

I lead efforts to leverage new capabilities in data and statistics to optimize customer experiences and business outcomes. I have over a decade of experience in analytics, marketing, and data, working across various industries and domains, including banking, telecom, retail, and travel.Before joining U.S. Bank in October 2022, I held multiple roles at Verizon, where I developed data products and solutions, and supported data-driven decision making for various stakeholders. I earned my Master's Degree in Statistics from Texas A&M University in May 2022. I am passionate about using data and analytics to create value, improve lives, and drive innovation.

Kellie Hudson's Current Company Details
U.S. Bank

U.S. Bank

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Marketing Test and Learn Product Owner
New York, NY, US
Website:
usbank.com/index.html
Employees:
79904
Kellie Hudson Work Experience Details
  • U.S. Bank
    Marketing Test And Learn Product Owner
    U.S. Bank
    New York, Ny, Us
    View
  • U.S. Bank
    Vice President, Sr. Digital Product Manager
    U.S. Bank Oct 2022 - Present
    Minneapolis, Mn, Us
    Experimentation Platform
    View
  • Acoustic Duo
    Musician / Singer
    Acoustic Duo Sep 2017 - Present
    Singer / Percussion
  • Verizon
    Business Intelligence Manager
    Verizon Nov 2021 - Oct 2022
    Basking Ridge, Nj, Us
    Content & Partnerships analytics:• FiOS viewership• Content partners' promotions & offers• +play platform streaming/subscription analytics, ad unit performance and measurement• Automated partner forecasting analysis
    View
  • Verizon
    Ai Strategy And Business Transformation Manager
    Verizon Jun 2020 - Nov 2021
    Basking Ridge, Nj, Us
    • AI/ML liaison with business partners, focusing on applications in marketing and merchandising• Product management for internal data tools• Lead cross functional grooming calls
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  • Verizon
    Data Analytics Manager
    Verizon Mar 2019 - Jun 2020
    Basking Ridge, Nj, Us
    • Oversees campaign monitoring and insights for multivariate optimization and personalization efforts• Conducts training for team members and guides vendors to follow best practices for data governance, performance metrics readouts, and internal processes• Prepares audience sizing forecasts, hypothesis testing, simple modeling for A/B test analysis• Writes R script to utilize data science techniques for comprehensive market research around products and servicesSkills:✓ Multivariate regression analysis✓ Attribution Modeling✓ Network Analysis / Next Page / Markov Chain Modeling✓ Logistic Regression✓ CRO Conversion Rate Optimization✓ Training and consulting
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  • Verizon
    Data Analytics Consultant
    Verizon Oct 2016 - Mar 2019
    Basking Ridge, Nj, Us
    • Advise stakeholders through best practice A/B test design, planning, and execution• Researched and operationalized new reporting KPIs for the businessSoftware:✓ Adobe Analytics / Target✓ SQL / Teradata✓ Tableau✓ R
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  • Roi
    Sr. Marketing Manager, Digital Marketing Programs
    Roi Oct 2015 - Oct 2016
    San Francisco, Ca, Us
    Driving real results and consistent growth, insights and program strategy takeaways among different verticals.• Grew Virgin America's affiliate program revenue 60-100% YoY• Used R/R Studio connecting to Adobe API to automate reporting, decreasing report building time by 50-70%• A/B Testing and Targeted Segmented Campaigns in Major Regional Markets✓ Affiliate Program Management✓ Display Marketing✓ Adwords Certified✓ B2C
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  • Lynda.Com (Pre-Acquisition)
    Affiliate Marketing Specialist
    Lynda.Com (Pre-Acquisition) Feb 2015 - Oct 2015
    Carpinteria, Ca, Us
    • Oversaw customer acquisition through partner and affiliate team, responsible for the most profitable acquisition channel for Lynda in acquisition marketing• Consistent delivery of campaigns on-time, on-budget and exceeding paid subscription goals and forecasted performance by 10%+ monthly• A/B testing, audience segmentation, and landing page optimization with OptimizelySkills:✓ Audience persona development✓ Landing Page Optimization✓ Paid subscription B2C / B2B
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  • Cafepress Inc.
    Affiliate Marketing Associate
    Cafepress Inc. Mar 2013 - Feb 2015
    Calabasas, Ca, Us
    • Managed CA Office Partner Marketing team and multi-million dollar affiliate marketing acquisition channels with revenue forecasting and data analysis responsibilities• Managed major retail partners and took part in building out Partner Marketing division responsible for creating the fastest growing acquisition programs for CafePress• Forecasted sales, traffic, and performed weekly analysis of overall channel healthResponsibilities:✓ Strategic Partnerships✓ Management and team development✓ Worked with vendors Amazon, Walmart, Zulily
    View
  • Dealsplus.Com
    Account Manager | Data Analyst
    Dealsplus.Com Apr 2012 - Mar 2013
    • Analysis and forecasting traffic, impressions, CPA, EPC and revenue for affiliate website properties using Excel and SAS.Responsibilities:✓ Media sales (CPM, CPC, Email Sends, Display Ads)✓ SEM Strategy for web properties✓ SEO✓ Traffic forecasting
  • The Walt Disney Company
    Professional Intern, Cmr Global Data Management
    The Walt Disney Company Jun 2011 - Jan 2012
    Burbank, Ca, Us
    • Used SQL, Toad, Teradata and SAS to pull millions of rows for datasets for email cold cycle leads analysis• Analyzed SAS business campaign logic code to determine audience building and suggest improvements• Cleaned data and determined datafeed issues to maintain data flow and business logic.
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Kellie Hudson Skills

Affiliate Marketing Analytics Customer Acquisition Lead Generation E Commerce Online Advertising Online Marketing Digital Marketing Google Analytics Mailchimp Database Marketing Web Analytics Digital Strategy Statistics R Data Analysis Partnership Marketing Social Media Marketing Doubleclick Display Advertising Sql Sas Data Management Crm Sas Enterprise Guide Merchandising Toad Marketing Html Sas Programming Awesomeness Shrink Wrap Puns Roi Optimization Roi Strategies Omniture

Kellie Hudson Education Details

  • Texas A&M University
    Texas A&M University
    Statistics
  • San Diego State University
    San Diego State University
    Statistics

Frequently Asked Questions about Kellie Hudson

What company does Kellie Hudson work for?

Kellie Hudson works for U.s. Bank

What is Kellie Hudson's role at the current company?

Kellie Hudson's current role is Marketing Test and Learn Product Owner.

What is Kellie Hudson's email address?

Kellie Hudson's email address is ke****@****att.net

What is Kellie Hudson's direct phone number?

Kellie Hudson's direct phone number is 161944*****

What schools did Kellie Hudson attend?

Kellie Hudson attended Texas A&m University, San Diego State University.

What are some of Kellie Hudson's interests?

Kellie Hudson has interest in Kids, Electronics, Traveling, Home Improvement, Reading, Sports, Travel, Home Decoration.

What skills is Kellie Hudson known for?

Kellie Hudson has skills like Affiliate Marketing, Analytics, Customer Acquisition, Lead Generation, E Commerce, Online Advertising, Online Marketing, Digital Marketing, Google Analytics, Mailchimp, Database Marketing, Web Analytics.

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