Kellie Hardy Email and Phone Number

• Build, test and deploy personalized email marketing campaigns within email studio. Setup campaigs and journeys in Journey Builder and build out dynamic content blocks. Deploy email campaigns using Email Studio, Interactions, Automations, and Journey builder• Develop Content Builder email templates and respective content blocks; using HTML/CSS, AMPscript, Guide Template Language, Server-Side JavaScript• Build relational data models and corresponding data extensions• Build out complex email automations and elaborate journeys with multiple versions of emails using variable data and decision splits• Create reports of email tracking data and deliver to internal clients• Ensure design and email layout is optimized, renders, and functions correctly across multiple email clients with an in-depth QA process, including Litmus utilization. •Assist with platform configuration, testing strategy, and automated email projects (trigger development, etc.)• Follow and interpret analytics/trends and make creative suggestions based on email best practices• Collaborate with copywriters and visual designers to produce email creative that is on strategy, on target, in brand, and consistent with what is currently in the market

• Worked directly with clients and internal teams to plan, execute and measure branding advertising campaigns, including social media, email marketing, and paid search campaigns• Developed trusting client relationships in order to successfully grow clients’ brand • Collaborated with data teams and site development specialists to produce in-depth data reporting, analyze results, and develop website recommendations based on results• Worked closely with email marketing specialists from beginning to end, including creative development, targeting, deployment, reporting, and optimization• Served as the lead point of contact for clients regarding day-to-day duties and special client requests• Worked with social media team to produce high-quality organic social content and campaigns for clients• Successfully led a digital campaign launch that increased client website traffic 95% and a paid search conversion rate exceeding 25%.

• Provided recommendations for social and digital channels based on performance analysis and digital platform trends and new developments to grow clients’ business• Worked closely with paid search expert to increase awareness and optimize clients’ online presence• Responsible for composing, scheduling, monitoring and reporting on organic and paid social media• Supported the development of client marketing plans to ensure proper utilization of digital platforms• Created, distributed and reported on email marketing campaigns via Hubspot and Pardot• Constantly stayed abreast on important social media platform developments and new technologies• Developed in-depth industry and territory competitive analysis to assist in client brand development

• Worked directly with clients and internal teams to plan, execute and measure branding advertising campaigns, including social media, digital display, email marketing, and search campaigns• Developed trusting client relationships in order to successfully maintain and grow clients’ brand • Served as the lead point of contact for clients regarding day-to-day duties and special client requests • In charge of email marketing programs within Salesforce Marketing Cloud from beginning to end, including strategic development, targeting, art direction, building, coding, deployment, reporting, and optimization• Developed and implemented advanced New Member Series email campaign via Salesforce Marketing Cloud• Assisted in management of an annual paid search budget worth two million dollars• Successfully managed social media team while implementing a new targeted social media strategy• Collaborated with data teams to build segmented and targeted loyalty strategies, produce in-depth data reporting, analyze results, and develop detailed creative recommendations based on results• Composed a weekly market report containing relevant client industry news, competitive analysis, and possible business opportunities for valuable industry growth. • Data reporting and strategy development• Received certifications in Google Adwords Display, Google Adwords Fundamentals, and Google Analytics

• In charge of developing creative copy for all social media platforms to grow online presence and visibility• Increased active social media followership and engagement on Instagram by 160% in six months • Worked with graphic designer to create appealing marketing graphics for events and campaigns • Assisted in the organization of events, including designer trunk shows, charity benefits, and sales• Developed trusting relationships with a book of 90+ clients to ensure tailor-made customer service• Created monthly content calendars to ensure media content was consistent, developed, and prepared • Developed, composed and distributed company email campaigns through Constant Contact • Maintained store mail and email databases to engage clients and encourage repeat customers

• Received “2014 – 2015 Outstanding Intern” award for exceptional contributions to organization• Created content and developed campaigns for all social media platforms including Facebook, Twitter and Instagram • Contributed to the development of media marketing plans and event logistics for all major fundraisers, including Race for the Cure, Perfectly Pink Luncheon, and Dine out for the Cure • Prepared press releases and organization emails, then distributed to targeted local media lists and online database consisting of over 50,000 constituents • Directed emcees and presenters for Race for the Cure Stage Program, with over 10,000 in attendance• Assisted in raising over $210,000 for local education programs, screening, and breast cancer research

• Coordinated all volunteers and volunteer activities• Assisted in directing of adoption house• Organized, managed and processed adoption applications • Adopted animals to pre- screened and qualified homes

• Selected to study active listening and social support under Dr. Graham Bodie • Analyzed research videos to discover active listening behavior patterns & how they affected relationships • Research published in the Wall Street Journal article: How ‘Active Listening’ Makes Both Participants in a Conversation Feel Better by Elizabeth Bernstein• Dr. Bodie is in the top 1% of communication scholars across the United States

• Assisted in the organization of major events for the Communication Studies Department, including a department-wide award ceremony for undergraduates, graduate students, professors, and Lambda Pi Eta• Re-developed the organization from the ground up, created by-laws, and planned for future events to bring organization back to life• Established and organized a new staff award given on behalf of the organization