Kellie Fankhauser Email & Phone Number

Fort Worth, Texas, Us

San Jose, California, Us

Miami Beach, Florida, Us

As the Marketing Manager for Humantelligence, I worked alongside our Director of Marketing to create a lead gen marketing strategy and program for a startup that previously had little marketing presence. Responsibilities and accomplishments for this position included: • Creating event strategy, managed logistics and budgets, meeting selections, and speaking opportunities. • Leading the selection process and implementation for marketing automation platform, Marketo, executing new lead nurture campaigns with segmented audiences as well as ongoing thought leadership campaigns. • Consistently contributing 30% of all opportunities through demand gen strategies.• Researching and authoring bi-weekly thought leadership content for lead gen emails, social media, and industry sites.

Portland, Oregon, Us

As the Demand Generation Specialist at ThinkHR I managed and executed all demand generation campaigns for our user base of 100,000+ contacts, targeted towards generating usage of product. Additional responsibilities included: • Defining and tracking campaign effectiveness using Marketo and Salesforce and adjusting strategies accordingly.• Providing content and implementing strategies for all social media platforms.• Creating email strategies, including segmenting strategies, welcome email series’ and nurture campaigns.• Preserving brand integrity by monitoring the consistency and quality of marketing content.

As Community Manager I directly managed the full portfolio of social media channels for my assigned clients, including Facebook, Twitter, Instagram, Pinterest, and Youtube in accordance with the campaign strategy to tell the brand's story. I worked within the brand strategy and alongside the brand manager to create monthly social calendars, including graphic design, copy, and posting strategy. Being responsible for the full social media experience, I also monitored and engaged with the audience, responding to customer service requests. As a part of the digital marketing team, I assisted in writing advertising copy and putting together ad briefs for our clients. Expanding on my previous experience with influencer relations, I was able to create an influencer outreach strategy and begin fostering relationships for multiple clients. I studied the interests and habits of each target audience and curated vetted lists of influencers who catered to said audience. On top of key influencers, I also reached out to large online publications and monthly subscription boxes to further the reach of our clients' brands and products.

As the Social Media Account Associate I was given the responsibility of handling all clients' social media needs. As this was a temporary position, I worked alongside the marketing manager to assist in all social media duties that needed to be taken care of. I was able to create content and optimize engagement for seven clients across Facebook, Twitter, Pinterest, and Instagram. Additionally, I collaborated with the design team to create new, cross promotional social media campaigns that helped drive conversions to the client's website. Overall, this was a great experience in handling customized audience building and audience relationship management for multiple clients with diverse audiences.

San Luis Obispo, Ca, Us

What started as a platform for a senior experimental research project evolved into a valuable opportunity to meld both my digital marketing expertise with my interest in the fashion industry. As the Media Influencer Relations Lead I aimed to create lasting relationships with prominent influencers across all social media platforms as a means of spreading the word about Haberdashion. Additionally, I managed four media influencer relations interns and assisted them in creating pitch emails and collecting contact lists. I was also able to leverage my marketing and communication skills as I handled Haberdashion's Facebook page. I currently write weekly/ bi-weekly beauty blogs for thehaberdash.com.

San Luis Obispo, California, Us

Marketing Manager and Consulting SupportAs Marketing Manager for both Collaboration Business Consulting and WorkTraits, I was given the opportunity to produce results across all marketing mediums on a daily basis. In addition to my previous responsibilities, I created strategic email marketing campaigns, assembled monthly business education luncheons, managed the updating and creation of new website pages, and created various promotional videos. Consulting Support provided an introduction into the consulting industry. I worked with team members to assist consulting leads on large projects, creating client proposals, budgets, and prelimenary financial analyses. Additionally, I utilized my marketing expertise to assemble online marketing analyses for clients who needed assistance with SEO, social media, and keyword usage. Social Media Strategist and Marketing CoordinatorAs the Social Media Strategist and Marketing Coordinator, I was responsible for all aspects of social media development and messaging for both WorkTraits and Collaboration Business Consulting. I tracked and analyzed all digital marketing metrics to produce lead-generating results. I also created content that effectively and accurately communicated our brand, while being engaging to consumers. The ability to interact with our users, who already see the benefits of the WorkTraits system, while at the same time marketing the benefits to potential users, is the most rewarding aspect of my position. Social Media Marketing Intern Prior to my current position, I started at WorkTraits as a Social Media Marketing Intern. In that role, I collaborated with the team to design, implement, and measure social media marketing strategies across multiple platforms. My primary focus was to create and share online content and interact with followers.