Kellie Mortimer Email & Phone Number

75017 Paris, Fr

o Manages digital media agency & oversees paid search performance and investment across Google & Bing for Clarins.como Maximizes ROI on paid search by leading strategies to improve efficency of the account and grow visibility across key platformso Forecasts budgets & performance based on seasonal trends & best practiceso Oversees Amazon Ads strategy and performance including Amazon Sponsored Ads and Offsite placements including DSP and OLVo Drives Criteo investment strategy across a mix of retailers to optimize sponsored products ads to a maximum ROI and new customer growthoManages investment & campaigns with retail partners to gain brand awarness and drive sales via Clarins' retail partners including Macys, Ulta, Sephora and Bloomingdales.

New York, Ny, Us

o Managed & owned the performance of 10 clients in the luxury, fashion, beauty & retail sectorso Mentored & managed a team of 4 across accounts to optimize PPC (pay-per-click) campaigns resulting in over 100% YoY revenue gains o Efficiently deployed budgets throughout the year and across campaign types which often exceed $1.5 million per cliento Contributed to the new business process, auditing and pitching potential clients o Analyzed daily and weekly reporting for clients from a variety of data sources, including Google Analytics & Google Adso Oversaw client communication while coaching team members on presentation and client management skillso Worked with other channels (Paid Social, SEO, Analytics etc.) to build a full-funnel marketing strategy for clients

New York, Ny, Us

o Built weekly reporting for clients from a variety of data sources, including Google Analytics, Google Ads & Bing Ads to surface actionable insights and scale the channelo Owned and optimized PPC campaigns while maintaining budget pacing and achieving performance KPIs and goalso Acted as the main form of contact for clients, leading weekly calls & email correspondenceo Managed interns and junior analysts by teaching SEM basics and managing day-to-day activityo Forecasts PPC performance based on historical trends & best practices

New York, Ny, Us

o Managed PPC campaigns for 10 clients in the luxury, fashion, beauty & retail sectors o Owned and optimized PPC campaigns including Shopping, Dynamic search ads, Text, Remarketing, Youtube, Display & Discovery.o Acted as the main contact for clients, leading weekly calls and acting as a subject-matter expert in paid search strategy and executiono Drove marketing strategy based on data analysis and account performance, making decisions that impact performanceo Managed interns and junior analysts by teaching SEM basics and managing day-to-day activity

New York, Ny, Us

o Managed PPC campaigns with over $9 million in yearly spend globally for a top global luxury retailer across Google and Bing Ads.o Created and optimized PPC campaigns from keywords, ad copy, and daily optimizations such as bid changes & budget managemento Acted as a point of contact for clients by providing weekly reporting, facilitating client calls, and responding to emails.o Designed and executed A/B testing within PPC campaigns such as ad copy tests and landing page analysis

Bellevue, Geneva, Ch

o Supported Richemont brands in paid search, digital analytics and agency management and provided recommendations on how to increase ROI, reach new audiences and optimize marketing spendo Provided monthly web analytics reporting and analysis for all Richemont brands; acted as an internal GA experto Supported brands in their digital goals and KPI’s, and led group-level projects for digital marketing strategy and developmento Ran local initiatives focused on digital innovation, including events and education

Bellevue, Geneva, Ch

o Responsible for aligning & maintaining regional Google Analytics reports & accounts for all Richemont brandso Provided monthly social media reports, maintains social listening platform, and educated brands about social listeningo Planned and executed digital education events including weeklong “digital weeks” and monthly digital media breakfasts for 50ppl with digital thought leaders & industry leaders to elevate the digital literacy of the companyo Provided support to eCommerce and call center teams for digital, eCommerce, and google analytics

Bellevue, Geneva, Ch

o Created, designed, launched and maintained an internal luxury, tech and industry newsletter for the North American brand executives & marketing teamso Worked on market studies for key MSA’s in North America and presents to upper management to discuss distribution o Worked on ad hoc requests from specific brands as well as company-wide marketing briefs about industry trends o Planned annual Digital Week for North America about digital, media and tech trends & the impact on the luxury industry

Bellevue, Geneva, Ch

o Analyzed and benchmarked Richemont’s brands’ digital presence against competing brands and the luxury industry o Researched and presented information about key digital trends and topics facing luxury brands and related industries to brand & marketing teams at various Richemont brandso Worked with specific brands to solve digital problems they were facing by researching industry best practices and providing creative solutions

Master'S Degree, Msc In Fashion Management

Bachelor Of Business Administration (B.B.A.), Marketing

French And Fashion