Recreational and Fleet 4WD hire, Fleet Maintenance and Automotive Services

Supporting the sales, marketing and administrative functions of a busy health club.

• Implemented targeted strategic planning and procedures resulting in a 36% increase in enrolments within the first three months of commencement.• Assisted the CEO in the initial concept and execution of a new product strategy and company re-branding resulting in the successful release of a Certificate IV level course.• Recognised the opportunity and significantly contributed to the concept and implementation of an improved online learning management system resulting in a significant decrease in expenses by bringing the learning management inhouse and away from costly third-party providers.• Assisted in the coordination of the Global Weight Loss Leaders Summit and Awards resulting in an attendance in excess of 300 attendees and exhibitors.

• Identified an opportunity and built a profitable, niche small business from concept to operational resulting its eventual successful sale.• Implemented a strategic marketing plan to move the business from direct consumer sales to supplying to larger organisations resulting in an increase in productivity and an on-going order arrangement.• Successfully negotiated discounted pricing agreements with suppliers resulting in a 40% decrease in material expenditure heading into the second year of trading.• Consistently and successfully competed for business with significantly larger organisations resulting in a reputation for reliability, confidence, and determination within the marketplace.• Maintained a strong commitment to using local material and suppliers resulting in positive and long-lasting relationships and greater negotiating leverage.

• Increased add-on service sales from 6% of new-memberships to 22% within the first six months of commencement.• Introduced an internal staff incentive initiative to improve member registrations for the annual weight-loss challenge resulting in an approximate 30% increase in registrations from previous years.• Implemented monthly nutrition and planning educational sessions for members resulting in an improved club environment, member retention and increased add-on sales.• Developed a mechanism for feedback and communication with key stakeholders which was instrumental in reviewing the work and effectiveness of contractors.

• Successfully implemented a national recruitment program over a nine-month period resulting in an increase of internal sales staff from eight to thirty-six.• Successfully introduced and utilised data-analysis to assess and identify sales team training requirements resulting in a revision of the internal sales training program and the recruitment of a full-time sales trainer.• Took the lead on the revision of sales training documents and resources and executed the release of a comprehensive sales manual and training resources resulting in consistency and a more streamlined approach across the country in the delivery of training and sales presentations.• Coordinated and oversaw a national document quality and control system resulting in the successful implementation of a controlled resource portal within the company intranet site.• Headed up the company’s national conference resulting in the seamless delivery of a two-day event at various locations enjoyed by in excess of two hundred and fifty local, interstate and international staff and special guests. This included but was not limited to: marketing, print material, venues, catering, accommodation, transport, guest speakers, gifts and awards.

• Provide high-level executive and administrative support.• Coordinate requests for information from internal and external stakeholders and provides a professional first point of contact for all inquiries.• Manage complex and changing diaries, including scheduling, negotiating appointments and meetings and organising associated and supporting documentation.• Manage travel and accommodation arrangements including reconciling travel expense accounts.• Conduct research to prepare, gather and proof briefing materials and agendas for all executive-level meetings.• Coordinate meetings and provide confidential minute taking and distribution in addition to coordinating follow-up actions. This includes room bookings and equipment set up such as teleconferencing, data projector, and refreshments.• Prepare correspondence and prepare briefing packs, reports, and papers.

• Provide high-level executive and administrative support.• Coordinate requests for information from internal and external stakeholders and provides a professional first point of contact for all inquiries.• Manage complex and changing diaries, including scheduling, negotiating appointments and meetings and organising associated and supporting documentation.• Manage travel and accommodation arrangements including reconciling travel expense accounts.• Conduct research to prepare, gather and proof briefing materials and agendas for all executive-level meetings.• Coordinate meetings and provide confidential minute taking and distribution in addition to coordinating follow-up actions. This includes room bookings and equipment set up such as teleconferencing, data projector, and refreshments.• Prepare correspondence and prepare briefing packs, reports, and papers.