- Responsible for QA of 400+ campaigns for OEM divisions as we move a backend Database over. - Create and maintain adhoc emails and in-market campaign updates within Salesforce Marketing Cloud- Build out and QA lifecycle emails in SFMC, using HTML/CSS, and amp script for all dynamic content.- Report any issues during UAT process to PM in Workfront for each campaign.- Build out automations in Automation Studio include all 5 steps.

- Responsible for creating, testing, and executing emails using process documents and templates in excel and Oracle Responsys.- QA with Email on Acid.- Add dynamic code in Responsys using SQL and Service Flags. Create programs to do 50/50 creative testing.- Manage Movable Ink vendor along with setting up Count Down Timers, Abandon Cart, Top Trending and 3 Product Recommendation campaigns. Train team how to set up and QA campaigns.- ESP migration, IP warming, dual email campaign set up in Oracle Responsys and Salesforce Marketing Cloud.- Set up, QA, and deploy email campaigns. Create UI's, data extensions, and automation studio using Salesforce Marketing Cloud.

- Successfully re-engaged 15% of our inactive customers by creating and launching a Re-Engagement Project through a journey of emails going to inactive customers.- Manage partnership with MovableInk to create emails with personalization, timers and scratch off gamification. Rolled out Stories and using behavioral campaigns in emails.- Increased revenue contribution for e-commerce emails from 24% to 37% by launching personalized behavioral email campaigns.- Collaborate across marketing, creative and design team to drive strong results in the email channel by analyzing launch, Summer Sale and Black Friday campaigns. - Manage and build emails for multi-language campaigns within our ESP (Campaign Monitor); including workflow setup, delivery build, audience selection, proofing, edits and scheduling.- Conduct ongoing A/B testing to improve email performance related to subject lines, email copy, and CTAs- Build targeted audience segments based on email behavioral data and CRM attributes- Set up, automate, and test behavioral email engagement journeys

- Create weekly emails using Dreamweaver and Oracle Responsys- Manage Meta tags updating keywords for internal search, and Facebook open graph meta tags.- Update and maintain marketing calendar with promotions, email campaigns adding creative for social & email campaigns.- QA test and improve all coupon codes, promotions, sales on shop and mobile.- Merchandise zumba.com/shop using key ROI metrics to update cart order, sold out items and color.- Work with creative, marketing, legal and technology on brand marketing campaigns ensuring banners, header images and accurate legal copy on website and email.

- Timely execution of release for new products, sales specials, and promotional campaigns for all Zumba products across US and EU E-commerce platforms.- Work closely with Technology department to fix any bugs, add improvements, or create new features for eCommerce sites. Along with QA testing and debugging new project management systems.- Liaise with Marketing department ensuring timely and efficient strategy implementation for all launches and promotions on E-commerce site.- Communicate with customer service about E-commerce issues pertaining to item pricing, and availability along with launches and promotions.- Manage roll out of new Marketplace's for ZumbaWear with 3rd party vendors and technology.- Run weekly and monthly reports for new collections and all items on website for US and EU, then making necessary changes to site.- Assisted with rollout of two website redesigns for zumba.com/shop changing out look and feel of all product pages and navigation section.

- Create appropriate Cross-Selling, Related Products, and Up-Sell opportunities throughout our client's e-Commerce sites. Monitor performance and adjust accordingly.- Setup and manage DataFeed for eCommerce clients, along with Comparison Shopping Sites, PPC.- Work with Magento, Miva, and Wordpress fixing products, adding and adjusting scripts.- Use Web Analytic tools such as Google Analytics and Webmaster Tools to analyze and use data for improving ROI of websites.- Analyze site traffic, conversion and average selling price. Then create ROI Reports to reflect cost and sales.- Write unique and informational Product Descriptions relating to specific products for sale.- Facebook Page, Welcome Page using Static HTML, logo and banner album along with "Like" promotion code in Magento.- Google Analytics Certified- Work in Webmaster Tools fixing 404 errors by doing 301 redirects

-Set up eBay, Amazon, and Buy.com marketplace stores. -Increased sales on Amazon marketplace to $206,000 a month.-Customized Facebook Store using FBML Application and created Facebook ads using keywords to drive traffic to website.-Updated products in custom CMS along with orders in SAP.

-Attended Magic Fashion Trade Shows and purchase new merchandise for the store.-Drove traffic to website with online resources such as Facebook, craigslist, Twitter, Merchant Circle and LinkedIn. -Increased sales on website through performing SEO and utilizing Google Analytics reports.-Customized HTML to make craigslist advertisements look professional.-Created PPC ads in Google Adwords.-Photographed merchandise and uploaded the images through Liberty Software to the online store along with the researched description and value.-Updated website using Godaddy. Fixed PHP files. Maintained email addresses in Godaddy.-Worked with Liberty Software, Resale World and UPS World Ship.

-Managed project cost reports, budgets and forecasts for 35 engineering projects totaling $18 million in annual revenue for the Chevron Refinery in El Segundo.-Interfaced with accounting to establish budgets for new projects, verified accurate monthly invoicing, and analyzed project margins.-Utilized SAP to manage client funding and invoicing.-Managed junior Cost Engineers' tasks including maintenance of cost reports, change notice logs, and project Startup notices.-Created margin forecasts for the year and reviewed the monthly margins with the Project Director.

-Planned buys, monitored receipt flow and managed inventory, open-to-buy and daily operations for seven departments and two divisions of $30 million annual sales volume for 117 stores.-Total Retail Accessories volume represented 16% of total -Retail BCBG Max Azria sales in 2005, with an 8% increase over 2004.-Managed Assistant Buyer and Allocators on Retail and -Factory memos, markdowns, and replenishments each week, distributions of new merchandise and distribution of merchandise from Retail Stores.-Prepared Retail and Factory markdowns, POS, and transfer of goods to DMM.

-Managed a group of visual designers and web developers to produce a site for our most profitable client.-Assisted JSP developers with HTML issues and worked on -JavaScript validations.-Created a generic sales demo using Adobe Photo Shop 5.5 and JavaScript.

-Maintained and enhanced ASP, VBScript, JavaScript, HTML, and SQL code to create dynamic ASP pages using Microsoft InterDev. -Designed and created new forms to improve our customer experience, request work, and report problems through our Intranet site.-Created DSN on our IIS lab server along with virtual directories.-Support SMS 2.0 infrastructure 1 Central Site, 8 Child Sites and about 8,000 clients.-Trouble shoot server and client side issues utilizing NT and SMS tools; Performance Monitor, -Network Monitor, and SMS Trace.-Created SMS 2.0 collections, packages, advertisements, queries and ad hoc reports through MMC and debug issues through appropriate log files and status messages.