Kellie Phillips Email & Phone Number

New York, Ny, Us

- Responsible for QA of 400+ campaigns for OEM divisions as we move a backend Database over. - Create and maintain adhoc emails and in-market campaign updates within Salesforce Marketing Cloud- Build out and QA lifecycle emails in SFMC, using HTML/CSS, and amp script for all dynamic content.- Report any issues during UAT process to PM in Workfront for each campaign.- Build out automations in Automation Studio include all 5 steps.

Plano, Texas, Us

- Responsible for creating, testing, and executing emails using process documents and templates in excel and Oracle Responsys.- QA with Email on Acid.- Add dynamic code in Responsys using SQL and Service Flags. Create programs to do 50/50 creative testing.- Manage Movable Ink vendor along with setting up Count Down Timers, Abandon Cart, Top Trending and 3 Product Recommendation campaigns. Train team how to set up and QA campaigns.- ESP migration, IP warming, dual email campaign set up in Oracle Responsys and Salesforce Marketing Cloud.- Set up, QA, and deploy email campaigns. Create UI's, data extensions, and automation studio using Salesforce Marketing Cloud.

Hallandale, Florida, Us

- Successfully re-engaged 15% of our inactive customers by creating and launching a Re-Engagement Project through a journey of emails going to inactive customers.- Manage partnership with MovableInk to create emails with personalization, timers and scratch off gamification. Rolled out Stories and using behavioral campaigns in emails.- Increased revenue contribution for e-commerce emails from 24% to 37% by launching personalized behavioral email campaigns.- Collaborate across marketing, creative and design team to drive strong results in the email channel by analyzing launch, Summer Sale and Black Friday campaigns. - Manage and build emails for multi-language campaigns within our ESP (Campaign Monitor); including workflow setup, delivery build, audience selection, proofing, edits and scheduling.- Conduct ongoing A/B testing to improve email performance related to subject lines, email copy, and CTAs- Build targeted audience segments based on email behavioral data and CRM attributes- Set up, automate, and test behavioral email engagement journeys

Hallandale, Florida, Us

- Create weekly emails using Dreamweaver and Oracle Responsys- Manage Meta tags updating keywords for internal search, and Facebook open graph meta tags.- Update and maintain marketing calendar with promotions, email campaigns adding creative for social & email campaigns.- QA test and improve all coupon codes, promotions, sales on shop and mobile.- Merchandise zumba.com/shop using key ROI metrics to update cart order, sold out items and color.- Work with creative, marketing, legal and technology on brand marketing campaigns ensuring banners, header images and accurate legal copy on website and email.

Hallandale, Florida, Us

- Timely execution of release for new products, sales specials, and promotional campaigns for all Zumba products across US and EU E-commerce platforms.- Work closely with Technology department to fix any bugs, add improvements, or create new features for eCommerce sites. Along with QA testing and debugging new project management systems.- Liaise with Marketing department ensuring timely and efficient strategy implementation for all launches and promotions on E-commerce site.- Communicate with customer service about E-commerce issues pertaining to item pricing, and availability along with launches and promotions.- Manage roll out of new Marketplace's for ZumbaWear with 3rd party vendors and technology.- Run weekly and monthly reports for new collections and all items on website for US and EU, then making necessary changes to site.- Assisted with rollout of two website redesigns for zumba.com/shop changing out look and feel of all product pages and navigation section.

- Create appropriate Cross-Selling, Related Products, and Up-Sell opportunities throughout our client's e-Commerce sites. Monitor performance and adjust accordingly.- Setup and manage DataFeed for eCommerce clients, along with Comparison Shopping Sites, PPC.- Work with Magento, Miva, and Wordpress fixing products, adding and adjusting scripts.- Use Web Analytic tools such as Google Analytics and Webmaster Tools to analyze and use data for improving ROI of websites.- Analyze site traffic, conversion and average selling price. Then create ROI Reports to reflect cost and sales.- Write unique and informational Product Descriptions relating to specific products for sale.- Facebook Page, Welcome Page using Static HTML, logo and banner album along with "Like" promotion code in Magento.- Google Analytics Certified- Work in Webmaster Tools fixing 404 errors by doing 301 redirects

-Set up eBay, Amazon, and Buy.com marketplace stores. -Increased sales on Amazon marketplace to $206,000 a month.-Customized Facebook Store using FBML Application and created Facebook ads using keywords to drive traffic to website.-Updated products in custom CMS along with orders in SAP.

-Attended Magic Fashion Trade Shows and purchase new merchandise for the store.-Drove traffic to website with online resources such as Facebook, craigslist, Twitter, Merchant Circle and LinkedIn. -Increased sales on website through performing SEO and utilizing Google Analytics reports.-Customized HTML to make craigslist advertisements look professional.-Created PPC ads in Google Adwords.-Photographed merchandise and uploaded the images through Liberty Software to the online store along with the researched description and value.-Updated website using Godaddy. Fixed PHP files. Maintained email addresses in Godaddy.-Worked with Liberty Software, Resale World and UPS World Ship.

Us

-Managed project cost reports, budgets and forecasts for 35 engineering projects totaling $18 million in annual revenue for the Chevron Refinery in El Segundo.-Interfaced with accounting to establish budgets for new projects, verified accurate monthly invoicing, and analyzed project margins.-Utilized SAP to manage client funding and invoicing.-Managed junior Cost Engineers' tasks including maintenance of cost reports, change notice logs, and project Startup notices.-Created margin forecasts for the year and reviewed the monthly margins with the Project Director.

Los Angeles, California, Us

-Planned buys, monitored receipt flow and managed inventory, open-to-buy and daily operations for seven departments and two divisions of $30 million annual sales volume for 117 stores.-Total Retail Accessories volume represented 16% of total -Retail BCBG Max Azria sales in 2005, with an 8% increase over 2004.-Managed Assistant Buyer and Allocators on Retail and -Factory memos, markdowns, and replenishments each week, distributions of new merchandise and distribution of merchandise from Retail Stores.-Prepared Retail and Factory markdowns, POS, and transfer of goods to DMM.

-Managed a group of visual designers and web developers to produce a site for our most profitable client.-Assisted JSP developers with HTML issues and worked on -JavaScript validations.-Created a generic sales demo using Adobe Photo Shop 5.5 and JavaScript.

Boston, Ma, Us

-Maintained and enhanced ASP, VBScript, JavaScript, HTML, and SQL code to create dynamic ASP pages using Microsoft InterDev. -Designed and created new forms to improve our customer experience, request work, and report problems through our Intranet site.-Created DSN on our IIS lab server along with virtual directories.-Support SMS 2.0 infrastructure 1 Central Site, 8 Child Sites and about 8,000 clients.-Trouble shoot server and client side issues utilizing NT and SMS tools; Performance Monitor, -Network Monitor, and SMS Trace.-Created SMS 2.0 collections, packages, advertisements, queries and ad hoc reports through MMC and debug issues through appropriate log files and status messages.

Bachelor Of Science, Computer Information Systems

Web Master, Web Development & Design

Associate Of Arts Degree, Merchandise Marketing