Develop and teach a seminar on politics and public relations fundamentals for students in the master’s program at George Washington University’s School of Media and Public Affairs. The course covers the basic building blocks of creating and implementing communications plans like messaging, audiences, channels, and strategies and tactics like media outreach, events, content, and digital and social media. The focus is on PR in political and issue advocacy contexts and providing exposure to practical, real-world applications and PR pros working in different settings.

Scott Circle Communications (SCC) helps mission-driven organizations make the world a better place. By keeping our focus on PR with a purpose, we empower nonprofits, associations, foundations, think tanks, corporate social responsibility programs and others to raise awareness and advocate for issues that matter.We deliver a full range of communications services customized to increase our clients’ visibility with key audiences in measurable ways. From advocacy campaigns to thought leadership, our savvy strategists combine a knack for crafting compelling stories with a proactive approach to sharing them. The result is work that raises awareness, activates influencers and changes the narrative on some of the country’s most pressing issues of the day. In her role as managing director at Scott Circle Communications, Kellie manages client relationships, mentors staff and develops new business.

As a senior vice president at SCC, Kellie leveraged her passion for storytelling, experience in integrated communications and a global perspective to change behaviors and attitudes on progressive issues like healthcare, education and climate justice. SCC helps mission-driven organizations and causes make the world a better place – and we’re really good at it. In fact, leading PR trade publication Ragan and PR Daily recently named us the #1 firm in the country for our work with nonprofit clients. We deliver a full range of strategic communications services that help nonprofits, associations, foundations, think tanks and corporate social responsibility programs raise awareness and advocate for issues that matter through earned media, content development, social media, speaking engagements and other thought leadership opportunities. SCC is a certified woman-owned business.

Strategic communications consultant to clients in DC, Europe and the Middle East, including: Providing communications strategy and implementation for international nonprofit Safe Kids Worldwide• Creating messaging and content marketing strategy for research reports on preventable childhood injuries • Providing strategic counsel and support for Safe Kids Day annual national fundraising campaign and events• Developing and implementing digital and social media strategy and contentEstablishing integrated communications plans for K-12 international schools• Conducting system-wide communication audits • Engaging thousands of international stakeholders, including U.S. Embassy, NGOs, corporate leaders, educators, parents, students and alumni• Devising positioning and message frameworks• Presenting plans to client's board and other community stakeholders to generate buy-in for funding and implementation Implementing service learning projects for K-12 international schools• Identifying and managing community partnerships• Coordinating grade-level programs tied to service learning curriculumPlanning and coordinating travel and cultural programs for expatriates• Budgeting and managing vacations, tours and themed-holidays for families • Designing cultural city tours and local travel experiences for hundreds of expats

Agency leader in developing and implementing integrated communications to drive social change for nonprofits, foundations and government agencies for the firm’s education and healthcare practices, including: Growing agency portfolio and cultivating teams• Generating $6M+ in new business by converting successful pitches and proposals into new clients and winning repeat business• Creating and overseeing multi-million dollar, multi-year budgets• Managing in-house and on-the-ground teams of more than 25• Spearheading firm-wide new business development tracking effort to better measure, evaluate and increase new business winsLeading large-scale PR and advertising accounts campaigns• Envisioning and managing the Script Your Future national integrated campaign for the National Consumers League with the Office of U.S. Surgeon General to raise awareness about the importance of medication adherence and engage stakeholders to change behaviors• Conceiving and directing earned and social media strategies and messaging for the First Five Years Fund to advocate for local, state and federal investment in high quality early education programs for all children• Designing and testing effective messages, providing strategic counsel and managing the creation and launch of the Pennsylvania Dept. of Education's implementation of the Common Core State Standards Initiative to state and local policymakers, educators, parents and students

Devised and executed innovative, effective communications strategies to change hearts and minds for major accounts in the agency's education and healthcare practices, including: • Pioneering and leading the Make It Stick national social marketing campaign for the Charles Stewart Mott Foundation to elevate the issue of quality afterschool programs onto the national agenda• Creating and implementing strategies to engage federal policymakers and stakeholders in the diabetes community in healthcare system reform efforts for Novo Nordisk's National Changing Diabetes campaign• Conducting stakeholder research and providing message development and strategic communications counsel to the Pew Center on the States, U.S. Department of the Interior and Share Our Strength• Providing media coaching for clients’ executive leadership

Directed all internal and external public relations and development for start-up progressive youth leadership development nonprofit, including: • Developing brand identity, key messages, website and collateral for new organization• Ensuring integration of branding strategy across external communications• Managing high-profile events, including the organization's public launch and regional youth leadership summits for 1,000-4,000 young people, featuring keynote speaker and honorary chair Senator Hillary Clinton• Directing strategic positioning of organization with youth market segment and donors • Overseeing partner, agency, vendor, contractor and media relationships• Leading development efforts, including creating strategies and collateral for individual investors and overseeing proposal development for grant opportunities

Managed internal and external public relations for start-up education policy nonprofit based at the University of North Carolina, including: • Developing brand identity, key messages and collateral• Creating and implementing communication plans• Directing the organization's special events, including its signature annual symposia for U.S. Governors and education policy retreats for North Carolina State Legislators• Writing speeches, correspondence and other communications for executive leadership, including former Governor of North Carolina, James B. Hunt• Managing agency, vendor, contractor and media relationships and budgets

Developed and taught undergraduate course in Public Relations Theory and Practice•Instructing classes of more than 30 sophomores, juniors and seniors, and designing multimedia lectures, assignments and exams.• Implementing guest speaker program to expose students to successful public relations practitioners from the government, public and nonprofit sectors.

Managed accounts for B2B clients, including:• Planning, managing and implementing strategic communications for Internet, Intranet, Extranet, multimedia, streaming video, print and video projects with budgets in excess of $100K for clients including GlaxoSmithKline and Ericsson.• Managing proposal writing, schedule and budget development; design and technical documentation writing; interface design; graphic and video production; multimedia programming; QA testing, client review and fulfillment.• Supervising cross-functional teams of graphic artists, web and multimedia programmers, writers and production crews.

Produced training and internal communications content for Fortune 500 energy and communication company’s employees, including:• Managing entire production process for broadcast and video production, including: treatment; scriptwriting; storyboarding; set design; scriptwriting and media coaching for CEO and other senior executives; graphic and video production; broadcast; editing and client review.• Serving as on-camera host/moderator for live, interactive Business Television (BTV) Network broadcasts and videos, including the live broadcast for the company's IPO from the NYSE.

Launched, managed and provided programming for company’s start-up Business Television Network, including:• Developing and monitoring proposals, schedules, resources and budgets for BTV and custom multimedia projects in the areas of training, marketing, corporate communications and special events.• Supervising cross-functional teams of freelance and in-house video directors and editors, graphic artists, programmers and other studio and field production personnel.• Acting as daily point-of-contact for a variety of internal and external customers across different industries. Clients included PBS, IBM and Nortel.

Researched, wrote and produced custom and off-the-shelf interactive multimedia products and live Business Television broadcasts, including:• Producing a range of projects, including promotional videotapes, multimedia CD-ROMs and live broadcasts.• Planning and managing budgets in excess of $100K for programs reaching international audiences numbering in the tens of thousands.

Designed and programmed computer-based training courses for multi-million dollar U.S. Navy contract• Designing authoring template for easy use by non-programmers, resulting in cost and time savings and increased efficiency and accuracy.• Obtaining a Secret security clearance.