Kellie Pelletier Email & Phone Number

Raleigh, NC, US

Raleigh, NC, US

Raleigh, North Carolina, United States

I got bit by the technology bug while launching Orbitz in the early days of online travel. Since Orbitz, I've emerged as the PR industry’s leading expert in online travel with a proven track record of success. I've spent the better part of 20 years studying media. As a result, I am a skilled storyteller able to craft must-cover stories. My deep knowledge.

Greater New York City Area

Managed the PR and communications for Routehappy's April 2013 launch. Placed more than 250 stories in the six month period following launch, including 6 stories in The New York Times.PR drove quality traffic to Routehappy, as well as return visits. The campaign drove 20,000 uniques to Routehappy.com from April 25-April 30. Seventy-four stories during the.

Greater New York City Area

• Built and executed communications strategy for Jetsetter resulting in qualified traffic, new members, and bookings.
• Led development and execution of comprehensive communications plans around several high profile launches and European expansion.
• Served as primary company spokesperson, responding to local, national and international media inquiries.
• Direct activities of outside public relations agencies and manage public relations budgets in U.S. and U.K.
• Developed all internal and external message documents for Jetsetter spokespeople.
• Secured national TV segments with TODAY Show (monthly), CNN (weekly), Nate Berkus, WSJ Report with Maria Bartiromo, Extra, E! News, and Better TV; as well as local segments in New York City, DC, Philadelphia, Miami.

Developed and executed strategic public relations campaigns for the launches of Kayak.com, Kayak.co.uk and TravelPost.com. Instrumental in the site’s leadership position among travel 2.0 sites, global expansion to 11 countries and acquisition of rival website SideStep. With no offline advertising spend, public relations and word of mouth were responsible.

Managed the public relations campaigns for The Out Islands Of The Bahamas, Kayak.com, Royal Caribbean International and Mission Hills. Negotiated a deal that secured The Bahamas as the first destination to be the exclusive backdrop of the Sports Illustrated Swimsuit edition. Managed the team who launched Kayak.com through an aggressive media relations.

Developed strategic public relations programs for St. Lucia Tourist Board, Orbitz, The Ritz-Carlton and the Great Eagle Hotel. Part of the PR team that propelled Orbitz to the third largest online travel agency within six months of launching. Led the media relations effort for Orbitz and personally made hundreds of media calls each month on the site’s.

Worked on a number of upscale travel accounts including Golden Door Spa, Wyndham El Conquistador, Las Casitas Village, Carmel Valley Ranch, Mohegan Sun Casino and Smith & Wollensky Restaurant Group. Positioned the Golden Door Spa at Las Casitas Village among the top resort spas in the world.

Managed the firm's largest account, Starbucks Coffee. Opened more than 40 Starbucks stores in the region, managed media outreach, promoted Starbucks drinks and merchandise and launched new products. Assisted other teams in promoting events including professional tennis/golf tournaments and the circus.