Kellie Prowse Email & Phone Number

Seattle, WA, US

Schaumburg, Illinois, US

• Delivered segmented multi-channel demand creation and revenue generation campaigns to increase product adoption and sales across multiple lines of business. Managed and motivated a dispersed team (across brand.
• Owned P&L for ISACA branded global conference business. Rebranded conference. Led marketing strategy to drive registrations, attendance and revenue goals. Delivered 100% of targeted goals.
• Oversaw campaigns targeting 170K+ members to drive new membership and renewal campaigns.
• Developed key messaging to position and differentiate brand pillars with audiences across all touch points.
• Drove cross-functional alignment between Sales, Product Marketing and Operations.
• Spearheaded change management for campaign processes and workflow to relaunch project management SaaS platform.

Chicago, IL, US

• Making new things possible with advanced manufacturing / supply chain SaaS platformLed brand strategy, positioning, and integrated marketing to increase awareness, build demand, and direct go-to-market launches.
• Partnered with demand generation to drive growth strategies across inbound marketing, events, webinars, sponsorships, video, and PR supporting a 49% YoY revenue.
• Initiated and launched proprietary thought leadership research for industry insights to drive leadership position in the marketplace. Integrated into PR, social, inbound marketing, and demand campaigns.
• Increased media coverage 5x by leveraging customers and partners to elevate engagement experiences including partnering with Rawlings to co-market the launch of the Fast Radius produced REV1X glove.
• Led marketing through the IPO process including brand campaigns targeting capital markets, steering marketing communication readiness, selecting exchange, and driving the day of launch/Nasdaq bell ringing.

Minnetonka, Minnesota, US

• B2B hotel technology division (RoomIt by CWT) of a multi-billion-dollar global travel management platform Global integrated marketing leader who drove the brand launch of a business unit to the B2B travel industry..
• Successfully built a global leading brand across the B2B travel vertical to support revenue objectives, demand opportunities, and client retention. Drove 12% YoY revenue and 94% client retention.
• Created strategic marketing plans and budgets across multiple lines of business; led quarterly and ongoing assessments; iterated based on business needs and program success.
• Defined global and regional/field campaigns, and sales enablement programs supporting sales opportunities.
• Built and scaled digital, event marketing, creative, brand management, PR, social media, content marketing, video, and training / learning & development functions and teams. Integrated best practices to continually.
• Designed co-marketing partner programs to drive engagement with partners and increase joint visibility with target audience and clients.

Buffalo, NY, US

• Brought in by CEO (former NAVTEQ colleague & EVP Sales) to build the marketing infrastructure from the ground up for a start-up technology additive manufacturer (3D printing). Developed integrated marketing strategies.
• Elevated company voice with owned, paid and earned media. Launched robust PR program to drive leadership in the vertical and capitalize on industry first technology advantage.
• Led the development of new website; taking site from a single page to a robust 30+ page site with conversion points, faceted search product selector and strong SEO.
• Drove alignment to positioning working closely with CEO and Founder to drive clarity around messaging across all channels.

Chicago, IL, US

• Brought in by CMO (former manager and NAVTEQ CMO) to deliver marketing, brand, and communications counsel for a SaaS sales enablement tech leader. Developed and launched strategies to strengthen the brand, drive demand.
• Built paid search and social media marketing programs to support the performance of pipeline goals.
• Led website redesign with robust SEO and conversion points to drive an increase in conversion.
• Launched a by-lined article program with c-suite to position leaders in vertical, increase credibility, and drive positive brand affinity while increasing inbound marketing engagement.
• Spearheaded PR initiatives and industry awards program to raise visibility for SAVO and customers, and drove local technology community involvement.

Eindhoven, North Brabant, NL

• Global Head of Partner & Developer Marketing for NOKIA/NAVTEQ, later rebranded to HERE Technologies. Responsible for scaling the global developer marketing organization targeting web and mobile app developers across.
• Increased membership 1,400% through digital marketing, events, email marketing, SEO, partner marketing, global innovation competition, PR, print advertising, product marketing, and video.
• Created and evaluated acquisition and retention models to drive demand for platform offerings, position location data, and shift perception with new audiences.
• Launched innovation campaigns in the US, EMEA, APAC, and India. Led the local execution to increase leads and deliver on KPIs.
• Analyzed metrics, impact, and ROI of campaigns. Adjusted to improve ROI and led reporting to senior management stakeholders.
• Managed web strategy. Defined engagement opportunities across the lifecycle. Rated #1 developer portal.

Chicago, Illinois, US

• Developed and executed global B2B branding and marketing initiatives during key growth period leading up to IPO in 2004. Directed all aspects of marketing including management of advertising and PR agencies.
• Assisted re-branding initiative for the company including leading financial and operational impact analysis and facilitated the flawless global launch of a new name and brand identity in the Americas, Europe, and Asia.
• Collaborated with automotive and mobile teams to provide marketing planning and execution for dealer-to-consumer navigation uptake initiatives and customer acquisition campaigns.
• Created a repeatable model for the company’s inaugural customer user group in Japan that formed the blueprint for global launch into China, India, and Australia.

Digital Marketing And Integrated Communications

Mba, Marketing And Finance

Ba Communications, Minor: Business Administration