Kellie Prowse Email and Phone Number
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Kellie is an accomplished growth marketing and demand creation leader recognized for translating business objectives into innovative full-funnel marketing strategies at fast-growing tech companies. Kellie has a proven track record of creating global and local programs to build awareness and drive demand to deliver on company objectives. Key Accomplishments:•Drove 12% YoY increased revenue and 94% customer retention with global and regional 360 marketing (advertising, digital, inbound, events, social, thought leadership, webinars, learning and development).•Established partner marketing program to jointly position solutions for increased audience adoption across thought leadership materials, videos and event sessions with IHG, Hilton, GBTA and Best Western. •Introduced positioning and message pillars (Find it, Book it, Love it, RoomIt) to payoff value proposition. Leveraged with customers and industry in all campaign touchpoints.•Increased media coverage 5x by collaborating with partners and customers to elevate solutions. Designed product launches with partners/customers to position differentiated product features and amplify brand.•Owned P&L for branded global conference business. Oversaw strategy, programming and execution (conference rebrand, promotions and communications, success metrics, onsite experiences, financial management, leadership reporting). Achieved 100% targeted goals.•1,400% growth in developer community with 5-continent innovation program and digital marketing to connect app developers to software tools, partners, OEMs, and VCs to bring new solutions to market. Kellie has skillfully built high-performing teams globally and is recognized for managing with agility to empower and leverage the unique strengths of each team member to elevate the entire marketing organization.Visit www.kellieprowse.net to view portfolioIndustry: SaaS | location-based services, telematics, digital maps | developer ecosystems | mobile/wireless | sales enablement | advanced / additive manufacturing / supply chain | hospitality, business travel | cybersecurity | privacy | risk | B2B | insurtech | B2C Specialties: marketing strategy | brand | co-marketing | digital marketing | search engine marketing | social media marketing | campaigns | events |demand generation | growth marketing | leadership | team development | inbound | global and field | partner marketing | messaging | content strategy | PR | website | data-driven | account-based marketing (ABM) | thought leadership | SEO | budget management | P&L | video
Amazon Web Services (Aws)
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Industry Product Marketing, Retail/Consumer GoodsAmazon Web Services (Aws) 2024 - PresentSeattle, Wa, Us
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Senior Director, Marketing ProgramsIsaca 2022 - 2023Schaumburg, Illinois, UsDelivered segmented multi-channel demand creation and revenue generation campaigns to increase product adoption and sales across multiple lines of business. Managed and motivated a dispersed team (across brand, campaigns, inbound, SEO, event) in a fast-paced environment overseeing the launch of 50+ campaigns.•Owned P&L for ISACA branded global conference business. Rebranded conference. Led marketing strategy to drive registrations, attendance and revenue goals. Delivered 100% of targeted goals. •Oversaw campaigns targeting 170K+ members to drive new membership and renewal campaigns. •Developed key messaging to position and differentiate brand pillars with audiences across all touch points.•Drove cross-functional alignment between Sales, Product Marketing and Operations.•Spearheaded change management for campaign processes and workflow to relaunch project management SaaS platform.•Collaborated with the research team on brand measurement and consumer insights for brand positioning. -
Senior Director, Brand MarketingFast Radius, Inc. 2021 - 2022Chicago, Il, UsMaking new things possible with advanced manufacturing / supply chain SaaS platformLed brand strategy, positioning, and integrated marketing to increase awareness, build demand, and direct go-to-market launches targeting Enterprise and SMB engineering and manufacturing audiences across automotive, consumer goods, medical devices, aerospace, and electronics industries.•Partnered with demand generation to drive growth strategies across inbound marketing, events, webinars, sponsorships, video, and PR supporting a 49% YoY revenue.•Initiated and launched proprietary thought leadership research for industry insights to drive leadership position in the marketplace. Integrated into PR, social, inbound marketing, and demand campaigns.•Increased media coverage 5x by leveraging customers and partners to elevate engagement experiences including partnering with Rawlings to co-market the launch of the Fast Radius produced REV1X glove.•Led marketing through the IPO process including brand campaigns targeting capital markets, steering marketing communication readiness, selecting exchange, and driving the day of launch/Nasdaq bell ringing. -
Senior Director, Global Integrated MarketingCwt 2017 - 2020Minnetonka, Minnesota, UsB2B hotel technology division (RoomIt by CWT) of a multi-billion-dollar global travel management platform Global integrated marketing leader who drove the brand launch of a business unit to the B2B travel industry. Highly successful in delivering vision, strategy, and execution to establish and build the marketing infrastructure from the ground up. Positioned RoomIt as a key differentiator supporting CWT’s overall value proposition.•Successfully built a global leading brand across the B2B travel vertical to support revenue objectives, demand opportunities, and client retention. Drove 12% YoY revenue and 94% client retention.•Created strategic marketing plans and budgets across multiple lines of business; led quarterly and ongoing assessments; iterated based on business needs and program success.•Defined global and regional/field campaigns, and sales enablement programs supporting sales opportunities.•Built and scaled digital, event marketing, creative, brand management, PR, social media, content marketing, video, and training / learning & development functions and teams. Integrated best practices to continually elevate the brand, support demand generation, and drive an industry-leading position. •Designed co-marketing partner programs to drive engagement with partners and increase joint visibility with target audience and clients.•Launched content marketing programs including annual thought-leadership research and by-lined articles to elevate leadership positioning. Collaborated with industry partners to elevate opportunities.•Launched PR and social media. Drove increased media coverage and supported executive media interviews. •Recruited and mentored a globally dispersed team of 9 (across content, digital, training, events, creative). Focused on understanding and elevating each team member’s strengths, collaborated across functions to drive creativity, and inspired the team through empowerment. -
Head Of MarketingPostprocess Technologies Llc 2016 - 2017Buffalo, Ny, UsBrought in by CEO (former NAVTEQ colleague & EVP Sales) to build the marketing infrastructure from the ground up for a start-up technology additive manufacturer (3D printing). Developed integrated marketing strategies and implemented programs to position the company’s technology differentiator with B2B targets. Led all aspects of marketing including messaging and positioning, website development, customer video testimonials, sales tools, press, email marketing, and event management.•Elevated company voice with owned, paid and earned media. Launched robust PR program to drive leadership in the vertical and capitalize on industry first technology advantage.•Led the development of new website; taking site from a single page to a robust 30+ page site with conversion points, faceted search product selector and strong SEO. •Drove alignment to positioning working closely with CEO and Founder to drive clarity around messaging across all channels. -
Director Of MarketingSavo Group (Now Part Of Seismic) 2015 - 2016Chicago, Il, UsBrought in by CMO (former manager and NAVTEQ CMO) to deliver marketing, brand, and communications counsel for a SaaS sales enablement tech leader. Developed and launched strategies to strengthen the brand, drive demand generation, and increase thought leadership within the sales technology stack. •Built paid search and social media marketing programs to support the performance of pipeline goals. •Led website redesign with robust SEO and conversion points to drive an increase in conversion.•Launched a by-lined article program with c-suite to position leaders in vertical, increase credibility, and drive positive brand affinity while increasing inbound marketing engagement.•Spearheaded PR initiatives and industry awards program to raise visibility for SAVO and customers, and drove local technology community involvement. -
Partner & Developer MarketingHere Technologies 2007 - 2012Eindhoven, North Brabant, NlGlobal Head of Partner & Developer Marketing for NOKIA/NAVTEQ, later rebranded to HERE Technologies. Responsible for scaling the global developer marketing organization targeting web and mobile app developers across the location-based services (LBS) / telematics / geo ecosystem. Increased global awareness, positioned platform offerings, and led demand strategies to drive increased demand, engagement, adoption, and revenue opportunities. Developed and expanded multiple industry-leading programs including NAVTEQ Global LBS Challenge™ and NAVTEQ Developer Days.•Increased membership 1,400% through digital marketing, events, email marketing, SEO, partner marketing, global innovation competition, PR, print advertising, product marketing, and video. •Created and evaluated acquisition and retention models to drive demand for platform offerings, position location data, and shift perception with new audiences.•Launched innovation campaigns in the US, EMEA, APAC, and India. Led the local execution to increase leads and deliver on KPIs. •Analyzed metrics, impact, and ROI of campaigns. Adjusted to improve ROI and led reporting to senior management stakeholders.•Managed web strategy. Defined engagement opportunities across the lifecycle. Rated #1 developer portal.•Formulated the strategy for global tradeshows and local community-building proprietary events to increase brand awareness and drive the sales funnel. Ensured reach and spend by region.•Crafted messaging to drive competitive differentiation and oversaw the development of marketing assets to ensure the right message was delivered. •Developed strategic marketing plans including product rollouts, messaging, and promotions. Defined sponsorship marketing programs sold to partners and oversaw program management for co-marketing execution.•Built marketing team from a single staff to a team of nine. Recruited and motivated a high-performing team. -
Corporate Marketing And Brand ManagementNavteq 2000 - 2007Chicago, Illinois, UsDeveloped and executed global B2B branding and marketing initiatives during key growth period leading up to IPO in 2004. Directed all aspects of marketing including management of advertising and PR agencies, development of print and electronic assets, strategy and launch of custom customer events, alignment with Customer Marketing to launch revenue-driving campaigns, and stewardship for the global brand.•Assisted re-branding initiative for the company including leading financial and operational impact analysis and facilitated the flawless global launch of a new name and brand identity in the Americas, Europe, and Asia.•Collaborated with automotive and mobile teams to provide marketing planning and execution for dealer-to-consumer navigation uptake initiatives and customer acquisition campaigns.•Created a repeatable model for the company’s inaugural customer user group in Japan that formed the blueprint for global launch into China, India, and Australia.
Kellie Prowse Skills
Kellie Prowse Education Details
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University Of ChicagoDigital Marketing And Integrated Communications -
Quinlan School Of Business, Loyola University ChicagoMarketing And Finance
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University Of IowaMinor: Business Administration
Frequently Asked Questions about Kellie Prowse
What company does Kellie Prowse work for?
Kellie Prowse works for Amazon Web Services (Aws)
What is Kellie Prowse's role at the current company?
Kellie Prowse's current role is Industry Product Marketing at AWS | B2B | Growth | Demand Creation | Digital Strategy | SaaS | Global Marketing Leader.
What is Kellie Prowse's email address?
Kellie Prowse's email address is ks****@****ail.com
What is Kellie Prowse's direct phone number?
Kellie Prowse's direct phone number is +177325*****
What schools did Kellie Prowse attend?
Kellie Prowse attended University Of Chicago, Quinlan School Of Business, Loyola University Chicago, University Of Iowa.
What skills is Kellie Prowse known for?
Kellie Prowse has skills like Integrated Marketing, Product Marketing, Marketing Strategy, Management, Digital Marketing, Marketing, B2b Marketing, Business Development, Location Based Services, Online Advertising, Product Management, Brand Management.
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