Kellie Smythe Email & Phone Number

Tulsa, Oklahoma Area

Lead Marketing, Communications, Community Relations, Investor Relations, and Sustainability for Matrix Service Company (Nasdaq: MTRX), parent company to three subsidiaries providing engineering, construction, maintenance and repair services across the Energy and Industrial markets.• Proven experience in managing multi-million-dollar budgets and prioritizing to ensure efficiency and effectiveness. • Designed, implemented, and lead Investor Relations strategy, process, and planning to ensure consistent messaging to the investment community.• Implemented the company’s ESG / Sustainability program and reporting.• Instrumental in developing executive messaging for the Board and all stakeholders.• Ongoing optimization of resource allocation to maintain high-performing diverse teams across multiple channels, products, and markets. • Confidence and credibility in adapting targeted strategies aligned with company goals. • Lead strategy and implementation of all marketing and advertising initiatives, balancing traditional and online marketing to cater to individuals and key stakeholders.

Tulsa, Oklahoma Area

Strategic consulting and advisory services company to assist organizations in developing brand and marketing strategies in B2C and B2B websites, distribution, user experience and interfaces, digital marketing, social media and mobile applications.• Provided consulting services to the leading eight car rental organizations.

Tulsa, Oklahoma Area

Designed, led and managed the online business marketing strategies to develop incremental programs that expanded the reach of property distribution, streamlined processes and grew the buyer and seller pool for the organization at large. Developed and executed sales strategy and marketing campaigns driving thousands of highly motivated buyers to farm, ranch, land, distinctive and commercial properties resulting in increases sales and bottom line profits to the company.

Milwaukee, Wi

Led and managed the technical, operations and marketing teams to develop the vision and the execution strategies to launch a niche consumer travel website to meet an under-served market in the travel planning and booking market place. E-business leader providing direction and implementation strategies for the execution of content development, email marketing, contextual advertising, Search Engine Marketing (PPC and SEO) and Social Media.

Smythe Consulting Llc

Provided consulting services to assist organizations in developing and implementing strategic and tactical online marketing and distribution strategies to drive leads and sales producing profitable bottom-line revenue.

Tulsa, Oklahoma Area

Member of the management team responsible for leading the consumer strategy for this international car rental company during two critical periods: the first, the turnaround of the Alamo Rent A Car and National Car Rental in conjunction with a private equity group (Cerberus); the second, the sale of the Company to Enterprise Holdings Inc. Senior Ecommerce leader for Alamo Rent A Car and National Car Rental’s electronic commerce business and consumer strategy, plan development and operational execution as well as complex negotiations with strategic distribution partners.Managed electronic commerce including marketing, online brand development, UI, UX, paid search and advertising as well as distribution channels and strategies.Executed global strategy in developing twelve international web sites in eight languages as well as marketing programs and tools to maximize revenue inbound to the US. Developed global tracking and reporting systems for online applications.

Internet consulting for major Travel Industry clients focused on marketing and distributing travel services via the Internet channel.

Responsible for distribution through GDS and web development. Launched first travel industry real time booking engine in 1996 for Alamo Rent a Car. Held various positions in Operations, Revenue Management and Marketing leading the company to the first online endeavor in 1995.

Strategic Business Leadership

Strategic Business Leadership

B.A., Business Management