Kellie Watt Email & Phone Number

Greater New York City Area

http://www.360mediadirect.com/

Greater New York City Area

Greater New York City Area

• Facilitate profitability via increased readership for many high profile consumer publication clients (i.e., Time, Inc., Conde Nast, Meredith Corporation, Rolling Stone and Rodale, among others) by strategically.
• Advise and direct clients on results driven distribution tactics.
• Consistently monitor and analyze syndicated research trends, making any necessary updates or changes to clients’… Show more
• Consistently monitor and analyze syndicated research trends, making any necessary updates or changes to clients’ distribution plans.
• Influential in the design and execution of WRSS’s proprietary database of public place locations.
• Managed layout, design and distribution of company newsletter for 3 years. Show less

Greater New York City Area

• Key contributor in development of prototypes and audience estimates for several magazine clients.
• Wrote detailed rationale/justification documents (including editorial and circulation overview and analysis of competitive titles) for magazine prototypes developed by DJG.
• Key contributor on “audience management” projects – involving extensive syndicated research and circulation trend analyses, identifying distribution and readership issues and suggesting methods to improve future… Show.
• Key contributor on “audience management” projects – involving extensive syndicated research and circulation trend analyses, identifying distribution and readership issues and suggesting methods to improve future.
• Produced and edited quarterly newsletter sent to clients and ad agency research contacts.
• Completed all phases of perception studies, among media professionals, for large consumer publications, including conducting telephone interviews, developing spreadsheets to tabulate questionnaire answers, writing.

Greater New York City Area

• Developed account specific presentations for fashion, jewelry, accessories, travel, retail, beauty, health and fitness categories.
• Worked closely with sales staff and marketing team to develop sell sheets and other media kit materials based on primary and syndicated research.

Greater New York City Area

• Analyzed and summarized syndicated research, competitive spending, editorial and circulation data to positively position and distinguish ELLE from competitive titles.
• Developed sales presentations and materials.
• Responsible for ELLE’s maintenance and updates on HFM media kit web site.
• Instrumental in creating ELLE 2002 and 2001 general presentations.
• Worked closely with corporate research and promotions departments in development and execution of online… Show more
• Worked closely with corporate research and promotions departments in development and execution of online surveys.

Greater New York City Area

• Analyzed and summarized syndicated research, competitive spending and circulation data to positively position and distinguish Hachette titles among competitors.
• Provided information and support to publications’ sales and marketing staff.
• Developed e-mail questionnaires for ELLEgirl cover testing.
• Created original prototype for ELLEgirl for use with MRI’s Teenmark and Twelveplus studies.

Greater New York City Area

• Provided information, direction and support to media planning departments in all domestic offices regarding syndicated research (MRI, Simmons, Intelliquest, Monroe Mendelsohn, JD Power) and media research computer.
• Developed hundreds of prototypes and audience estimates for publications, not measured by syndicated research, for use by media planning departments.
• Assessed increases and decreases in publications’ circulations/rate bases; assisted in determining need for… Show more
• Assessed increases and decreases in publications’ circulations/rate bases; assisted in determining need for audience number adjustments. Show less

Greater New York City Area

• Provided sales and marketing staff with data and analyses of syndicated research, circulation trends and competitive spending.

Greater New York City Area

• Maintained responsibility for the administration of several large consumer oriented and non-profit accounts including: Pond’s, Citrucel, Cepacol/Cepastat and Outward Bound.
• Actively participated on Pond’s 1994 media plan (print and television) from initial concept through implementation.
• Updated and reviewed monthly budget summaries pertaining to print and television schedules.
• Responsible for placing print insertion orders, and handling and resolving print billing… Show more
• Responsible for placing print insertion orders, and handling and resolving print billing discrepancies. Show less