New Member Strategist
CurrentThree Day Rule is a national matchmaking company, funded by Match/IAC, featured in WSJ, NPR, Los Angeles Times, Marie Claire, with 45 employees and $4M in annual revenue• Hired as employee #3 to own strategy and execution for all of TDR’s consumer and brand marketing events and email marketing• Planned and executed over 250 events across the country with a limited budget, for over 10,000 singles with high HHI ranging from 500-person yacht club parties to branded scotch tastings and intimate day sails. Event production regularly included contracts, permitting, rentals, lighting, sound, catering, branded activations, staffing, crowd management.• Coordinated annual retreats for 50+ people, handling all details including flights, transportation, lodging, meals, entertainment, scheduling and itineraries.• Signed more than 100 paid sponsors and executed their brand vision successfully while staying in budget, including a $2M ad buy with Match.com for a series of Revlon-sponsored beauty events.• Executed new city launches and was on the ground for all sponsored events across the country.• Cultivated relationships with luxury hotels, alcohol & lifestyle brands, influencers and private member’s organizations to host events at the most prestigious locations with top branded activations.• Solely responsible for all design and copy for email marketing campaigns.• Sourced contacts and nurtured relationships with national and local press outlets, that delivered regular coverage of events in Thrillist, TimeOut, Boston Globe, and hundreds of local guides and blogs.
