• Answering directly to the CMO and Director of Design, managed the rebranding of the Elixir visual identity. Created a fresh and modern identity that resonates with the target consumer and revitalizes the company’s image. Developed new brand guidelines to drive consistency in member-facing marketing campaigns. Launched new and refreshed assets into the market.• Developed comprehensive style guides and templates to ensure brand consistency across all platforms and mediums.• Led the creation of the first holistic solutions catalog that has become an indispensable resource across the organization and is used daily by a large network of sales and sales-adjacent professionals • Produced persuasive marketing collateral, swag, and sales templates that effectively communicated the brand position and RTBs leading to increased lead generation and sales.• Fostered a collaborative work environment with the stakeholders across the company and worked closely with the marketing team to align design strategies with objectives, ensuring a cohesive and powerful brand message.

• Breathed life into client visions, crafting print and digital consumer-facing pieces that exceeded expectations, generated excitement, and grew trust that led to new and repeat business for the agency. • Led the creative overhaul of the marketing proposal process and built strong pitch decks that resulted in winning RFP presentations and client acquisition. Instrumental to securing large national clients and business.

• Led the creative direction and design for a popular regional print magazine with a monthly readership of 300,000 and a website attracting over 75,000 unique visitors per month.• Streamlined the advertising workflow, ensuring timely and effective delivery of campaigns.• Collaborated closely with clients to understand their creative vision, translating it into eye-catching and on-brand messaging across digital and physical platforms.• Demonstrated a keen understanding of audience preferences and industry trends, consistently delivering content that resonated with readers and drove engagement.• Spearheaded the coordination and direction of photo shoots, photography, and graphic design. Responsible for shaping the overall look and feel of the magazine, advertisements, and online home of the publication.

• Developed a comprehensive set of marketing assets, including logos, signage, print/digital assets, T-shirts, medals, event maps, race program, and newsletter template.• Designed the highly sought-after and discussed race medal and event logo. The race medal design was recognized by Runner’s World, as one of the top 10 best marathon race medals -- as voted by readers.• Led the development and design of a campaign that pulled at heartstrings and allowed runners to explain why the sport was important to them brought to life in a far-reaching print and digital campaign.