Kelli Hefner Email & Phone Number

Houston, Texas Area

Deer Park, Tx

Representing the following Entities:National Tank & Equipment, LLCNational Toilet Rentals, LLCFarr Front Chemical Services, LLCNational Flare & Equipment, LLC

Houston, Texas Area

After working for BIC Alliance for three years in a sales support role, I recognized the need for a marketing department inside the company. I developed a new position that had never existed by creating a formal business plan that was approved by company owners and management. Marketing | Developed operational changes such as selection and implementation of CRM, sales process of demand generation, automated email messages, process & procedures between business development, sales manager and digital team. Created & executed a social media strategy for BIC Magazine and BIC Alliance. Collaboratively worked on a high-performing team responsible for strategy, content creation, audience engagement , paid amplification along with the design & development. Cross promote on social media platforms, engaged readers and encouraged reader comments that resulted in larger audience following. Tracked conversions and provided analytics reports. Supported sales staff by delivering website data, trends and reader expeirence. Worked with administration to identify appropriate trade shows for company participation and coordinated logistics for these events. Event Management | Solely responsible for the planning, managing and execution of all company (BIC Events) hospitality events: crawfish boil attendance over 900, AFPM reception attendance over 700, client open houses, procurement panels featuring local plant managers and leadership development courses. Developed sponsorship packages for sales team to elimninate cost paid by company. After only one year of managing events I created a profit increase of 110%. Conducted surveys to gauge satisfaction with sponsorships, trainings and attendee networking. Analyzed survey results and implement changes with management.

League City

• Development and retention of strong client relationships by becoming a trusted point of contact.• Mentor, inform and coach clients on ways to maximize use of products and how to better connect to the petrochemical industry by trade shows and other networking functions. • Sell marketing campaigns to new and renewal business accounts through prospecting, networking, personal contacts, and referrals.• Represent and promote BIC Alliance at trade shows and client events (planning and logistics, target new business opportunities, photos of existing clients)

Houston, Texas, United States

Houston, Texas Area

I spent 8 years working at Houston Association of REALTORS. I am grateful to have learned the ropes at such an amazing organization!► Application Support (HAR.com) November 2008- July 2012 Houston, TX► Membership Services Coordinator February 2004- November 2008 Houston, TX