Trifecta Public Strategies is a strategic and critical event communications and marketing firm specializing in reputation, risk and relationship management. Our team develops and implements scalable, proactive and reactive strategies that generate a positive community response, bring clarity and awareness to complex issues, facilitate conflict resolution, and protect and grow revenue. With extensive experience in risk and crisis management, M&A, divestment of assets, union and labor negotiations, digital communications, litigation communications, media relations, employee communications, public advocacy, and integration communications – Trifecta tunes your business in to the audiences that matter. We focus on clients that operate in highly regulated and complex environments. Clients: Golden Living, Golden LivingCenters - Indiana, AseraCare Hospice, The Arbor Company, Baron & Budd P.C., SonicWall, Nevada Health Care Association, Arkansas Health Care Association, Black Hills Receiver, Fiske Family Foundation, Brickyard Healthcare

Golden Living is a family of companies that specializes in recovery care. Its mission is to help people recover health and improve quality of life through a network of healthcare services including rehab, assisted living, skilled nursing care and hospice. The Golden Living family of companies includes Golden LivingCenters, Aegis Therapies, AseraCare Hospice and 360 Healthcare Staffing. There are 295 Golden LivingCenters in 21 states. Directed all public relations activities for the Golden Living family of companies. Golden Living is the nation’s third largest skilled nursing provider and cares for more than 60,000 patients each day. • Managed communications in an aggressively changing healthcare environment where legislative items, managed care, bundling initiatives, reimbursement rates, labor and wage issues, and litigation impacted our communication activity on a daily basis.• Promoted the company's clinical expertise and manage all crisis-related events for all Golden Living business lines.• Delivered strategic communications, advocacy development and crisis management to support the divestment of 10 Golden Living skilled nursing facilities across the country. • Managed communications for closure of Wisconsin’s last institutional behavioral facility navigating conflict between Golden Living and patient families, clinicians, regulators and community activists. • Managed the print and digital content creation and messaging across all corporate brands.• Provided strategic guidance to assess and protect business lines against various risk factors, labor/union relations, strategic partnerships, acquisitions/divestitures, employee relations, industry association coordination, legislative engagement, litigation and other external interactions that may impact our business, people and reputation. • Leveraged media engagement, influencer relations, content marketing and public affairs skills to disseminate our message.

Strategic Communications and Marketing company in technology, healthcare and consumer sectors. Positioned 15 companies for acquisition, resulting in transactions totaling almost $2B for companies acquired by Siemens, Cisco, Experian and Logica.I spent 15 years working with smart, enthusiastic and innovative entrepreneurs and corporate executives helping them develop global communication strategies, launch new products and gain exposure with key audiences. Served as a strategic communications partner to attract investors and facilitate acquisitions. Largely supported technology and healthcare clientele including: Texas Instruments, Alcatel, 7-Eleven, Alcon Laboratories, PriceGrabber.com, Sony Ericsson, YMCA, technology start-ups.

Executive Communications Consultant for SVP/Chief Medical Officer and Head of R&D at Alcon Laboratories.

Architected and executed turn-key public relations program targeting RFID audiences and influencers.

Developing content, securing media coverage, building recognition campaigns for the YMCA - White Rock branch.

Writing and managing web content and various online campaigns

Developed strategic plans and campaigns to expand the company's product offering, promote new product lines, attract partners and investors. Took their existing product lines and infused creative online marketing initatives that kept consumers connected to the brand as the "go to" resource for online comparison shopping.

Managed PR program for the Mobile Phone Accessory group and M2M group within Sony Ericsson, USA. Provided media relations and content for the Handset division.