Kelli Mcgowan Email & Phone Number

Seattle, Washington, United States

Copy editing for projects including international social media campaigns, product manuals, retail packaging, medical school application essays, scholarship application biographies and essays, and works of fiction

-Create copy for launch and monthly refresh of rotating customer-facing screen savers on point-of-sale system-Write homepage, landing page and special event copy for weekly rotating website refreshes-Edited multiple 15-page guides for Mudstock, the annual all-company employee event-Wrote and edited copy for the Mud Bay 2023 holiday gift guide-Wrote and edited copy for Mud Bay’s selections in the Seattle Times holiday pet gift guide-Wrote and edited copy for 50+ landing pages during a complete website redesign and launch-Create educational, informative website product descriptions for new and seasonal items-Collaborate with subject matter experts and buying teams to ensure accurate and educational information about products and events

Lead Editorial Copywriter-Oversee team of 5-10 writers and editors and up to 4 backup writers producing event titles, event highlights (subheadlines), and ATBs (descriptions of brands or sales) for 20-30 sales events each day-Audit next-day homepage daily to ensure all site and brand standards are met-Lead and participate in weekly homepage and creative copy group review sessions-Provide monthly quality reviews to all writers and editors-Create, revise and maintain site standards and style guide-Partner with site merchandisers and creative teams to develop multi-channel content experiences for high-profile sales events, including taglines, brand profiles, highlights and more-Track team productivity on a daily and weekly basis-Created new hire and backup writer training decks-Revamped monthly quality review system for efficiencyLead Product Copy Editor--Oversee team of 4-6 copy editors producing 400+ product pages per person per day-Audit product pages to ensure legal, compliance and site-specific standards are met-Provide monthly quality reviews to editors-Serve as liaison between the copy team, legal department, compliance team and merchandising teams-Research, develop and revise copy standards and style guide-Collaborate with supervisor and team coordinator on workload and capacity planning-Interview and train new hires-Partner with peers to lead weekly cross-country team meetings-Track team productivity on a daily and weekly basis-Partner with leadership teams from two third party vendors to maintain quality of writing for thousands of product pages per week

Greater Seattle Area

-Oversaw team of 10-15 copywriters producing 140 product pages per person per day-Audited product pages to ensure legal, compliance and site-specific standards were met-Provided monthly quality reviews to writers-Served as liaison between the copy team, legal department, compliance team and merchandising teams-Researched, developed and revised copy standards and style guide-Collaborated with supervisor and team coordinator on workload and capacity planning-Interviewed candidates, trained new hires and oversaw team trainers-Led weekly team meetings -Created and led regular creative writing and grammar workshops-Guided struggling writers through performance improvement plans, leading to successful performance-Tracked team productivity data on a daily and weekly basis-Partnered with peers, project managers and tech department to test and develop early stages of a new content management system

Greater Seattle Area

-Edited titles, descriptions, and bullets for 400+ product pages per day, checking for accuracy of content, grammar, spelling, usage, and in-house style, rewriting as necessary-Provided written and verbal feedback to in-house and third party vendor writers-Monitored all-team email alias and responded to copy revision requests for team members who were out of office -Trained copy team new hires and onboarded a team trainer-Led 'Copy 101' training sessions for newly hired members of merchandise buying teams-Revamped all 'Copy 101' training materials for merchandise buying team new hires-Collaborated with an assistant buyer to create a vendor-specific style guide and glossary to increase efficiency of information sharing between teams-Created and delivered multiple fashion terminology and technique presentations to increase copy team knowledge of industry information-Completed backup team lead program and performed team lead duties when leads were out of office

Seattle, Washington, United States

- Performed daily quality checks of and corrections to hundreds of lines of speech-to-text transcription- Trained new transcriptionists to use content management system, to implement a complex tagging system and to maintain project standards- Scheduled and facilitated multilingual translation program recording sessions- Created invoices for independent contractors- Created system to track employee quality and productivity- Liased with building management and outside vendors

Certificate, Editing

Bachelor Of Arts - Ba, English - Creative Writing

Minors: Publishing and Printing Arts, Theatre Alpha Psi Omega National Theatre Honor Society