Kelli Miller Email & Phone Number

Cranberry Township, Pa, Us

As Marketing Manager for Commercial Products, Services, and Software at Life Science Connect, I oversee marketing initiatives designed to connect suppliers and buyers within the life sciences industry. Collaborating with a skilled team of content marketing and sales enablement professionals, I work to advance the development of therapies that improve, extend, and save lives.Life Science Connect fosters collaboration across the pharmaceutical, biotech, medical device, and diagnostic markets. Through our communities—including Bioprocess Online, Cell & Gene, Life Science Leader, and more—we provide stakeholders with industry-specific content, technical data, and thought leadership in the formats they prefer, supporting their education and purchasing decisions.

Pittsburgh, Pa, Us

Established company's first annual marketing plan, budget, and timeline.Executed marketing campaigns to increase branding exposure, customer traffic, and sales.Coordinated multiple events with 5-350 guests in event spaces within office and building.Developed content calendar for use on website, social, and sales support.Worked with product owners and clients to create case studies, blog posts, whitepapers, and more.Created and managed client product launches, including pre- and post-launch tasks.Collaborated with product owners and teams in marketing-related client project activities.Maintained and nurtured partnerships within local entrepreneur community.Led new website project, including vendor relations, content creation, and review process.Partnered with sales leadership on creation and maintenance of paid digital advertising.Generated monthly performance metrics and analytical reports, reviewing and communicating marketing campaign effectiveness to clients.

Pittsburgh, Pa, Us

Developed marketing foundations for new CRM and digital marketing solutions.Created company-wide and individual email templates, landing pages, and other digital assets.Established protocols for student lifecycle, from marketing to course follow up practices.Educated management on digital marketing best practices, including production of cheat sheets and brief on-demand video tutorials.Provided marketing guidance and support for account management team.Rebranded website for better user experience.Developed social media strategy and calendar.Improved social media following by 20%.

Carnegie, Pa, Us

Increased social media exposure by nearly 50% through regular social campaigns.Launched numerous nurture and drip campaigns through marketing automation system to reach thousands of net new prospects.Improved company awareness through launching of marketing best practices.Transformed promotional literature, sales collateral, proposals and presentations.Developed successful event strategy, resulting in expanded brand awareness across U.S., and 40% increase in event-related sales leads.Established strategic partnerships with regional technology and marketing member organizations to create new connections, promote organization as industry thought leader, and generate leads.Nurtured marketing relationships with solution partners including Microsoft and Salesforce, resulting in awarding of elite, national partner designations and invitations to present at international conferences.Authored accolade submissions that landed organization on multiple "Solution Provider of Year," "Best Places to Work," and "Largest Consultancy" lists.

Pittsburgh, Pa, Us

Launched firm re-brand, including new logo, website, and collateral.Designed and implemented annual marketing plan and budget, including SWOT analysis and quarterly reviews.Developed client relations program, including client satisfaction surveys, client development activities, and special events.Directed annual cocktail reception in NYC, hosting over 500 state government officials and business leaders.Supervised firm's RFP protocol process including writing and producing proposals for new business, resulting in over 300 proposals, generating regular increases in net new clients and millions of dollars in revenue.Oversaw all firm communications activities including internal and external communications and public relations efforts, using technology such as Constant Contact, MailChimp, Eventbrite Expanded marketing department to support new practices and geographies and managed numerous marketing communications staff.Developed new practice area process including internal training component, business development tactics, client communications, social media, and public relations.Launched numerous social media campaigns and managed attorney teams to showcase thought-leadership across practices.

Pittsburgh, Pennsylvania, Us

Served as team leader and guide the development and implementation of marketing communications plansActed as marketing communications consultant and liaison to internal clinical directors and administratorsManaged the research, writing, design and production of hospital materialsDeveloped and monitor budgets for marketing communications plansManaged media relations efforts for assigned service lines

Managed public relations efforts including pitching news releases and conducting on-air interviewsAssisted in the development of public relations strategic plan, timeline and budgetProduction editor for quarterly donor newsletterDirected Disaster Public Affairs Team, a volunteer program which provides public relations services in times of disasterParticipated as a member of the National Public Affairs Team during relief efforts in New York after 9/11Oversaw research, design and production of publications, collateral and audio/video materialsLed cause-related marketing programs which resulted in increased chapter awareness and donations