I focus on developing the Netflix presence across TikTok, YouTube, Snapchat and podcasts, targeting the Gen-Z audience. In 2020, these platforms added more than 16 million fans to the Netflix editorial network.

- Assisted with strategy development for potential brand partners including a clothing company, whiskey brand and travel website - Built keynote presentations for idea pitches and vendor meetings - Created and manage creative project timelines and schedules - Collaborated with in-house designer to visualize strategic concepts and frameworks- Developed briefs for creative projects including graphics development and video production

- Client-facing team member for top brands including: Sony Electronics,Kay Jewelers and Behr Paint - Secured coverage for clients in major online, print and broadcast publications including: Today.com, The Verge, Real Simple and Entertainment Tonight- Assisted with implementation and management of blogger and influencer programs- Managed social media channels including Twitter, Facebook, Pinterest and Flickr for Sony Electronics and the California Optometric Association - Served as the on-site SMT coordinator for Sony Electronics at CES 2015- Assisted with new business strategy, research and program development

- Developed content calendars for celebrities including Paul Walker, Nicholas Sparks, Channing Tatum’s restaurant, and more- Established weekly tracking of social mentions and trends for clients

- Strategized and implemented Hispanic-targeted digital promotion efforts for feature films including That Awkward Moment, Devil’s Due and Son of God- Composed press releases and media alerts- Updated client reporting for digital, publicity and promotional efforts - Compiled and updated media lists

- Planned social calendars and campaigns for Orly Nail Polish, RedBrick Pizza, Organic Authority, EcoSalon and more- Responsible for daily updates to clients’ profiles on multiple social channels- Wrote blogs for clients and company website- Data entry

- Read and analyzed screenplays, books and unreleased manuscripts- Wrote coverage to be reviewed by producers- Performed various administrative tasks such as filing, scanning, phones, ect.