About CWC and uCityThe CWC has been serving women in the Cabarrus County region since 1985. uCity opened in June, 2019 expanding our reach to the Mecklenburg County region. All services are free and all appointments are confidential. We specialize in pregnancy testing, limited ultrasounds, STD testing and pregnancy options counseling and education.

Proactively worked with national affiliate and advertising agencies to interpret client advertising objectives into effective data driven schedules, resulting in a 91% retention rate, while managing to exceed the region’s political revenue by $6 Million. ► Grow profitable revenue for Carolinas territory through prospecting, customer service follow-up and relationship building dealing with company decision makers at the VP through C-level.► Manage linear and digital order processing, inventory availability and order revisions to offer outstanding offers to fit in with client needs.► Investigate, evaluate and reconcile billing and inventory concerns along with evaluating and reviewing unconfirmed status reports.► Assigned all political accounts for Carolinas National Sales region, retaining 91% of all revenue allocated for market.

Hired to launch the Church’s digital media footprint using various social media tools to develop content and review metrics to ascertain growth and key performance indicators through Google Analytics. Was also hired to assist in developing their 5-year strategic plan. ► Curated content based on strong metric analysis and outreach to increase engagement and influence more community outreach-based programs to grow patronage.► Developed monthly reports for Pastoral and Financial Councils to provide updates on community engagement initiatives, determining where to improve and where to increase allocations.► Coached the Communications Committee on various programs, outreach and communication campaigns to serve the parish and community needs.► Spearheaded initiatives to aggressively pursue pastoral growth through strategic planning, pastoral development, organizational leadership programs and communication strategies.

•Instructed a freshman critical thinking course on Christian Scripture fulfilling the University’s global perspective curriculum initiatives by creating relevant and invigorating lesson plans and assignments to engage students

Maintained overall responsibility for the growth and educational advancement for over 10K parishioners through community outreach, engagement and improved communication processes. Managed budget of $50k; supervised staff of 5 and 175 volunteers. ► Spearheaded new initiatives to boost adult formation participation by 300% by implementing various adult learning opportunities through the analysis of program feedback.► Reviewed and streamlined all education and program registrations by implementing the use of an online portal resulting in a 97% utilization rate. ► Launched parish social media and digital footprint to increase community outreach, communications and engagement by utilizing email marketing and social media campaigns; created and developed all content.► Increased programs to reach congregational needs by 10% by utilizing feedback driven surveys in concert with town hall meetings to address needs resulting in the development of several support groups tailored to specific needs.

► Directed daily operations of store to achieve daily sales goals.► Supervised, trained and delegated staff responsibilities, along with coaching staff on promotional sales objectives.► Reconciled daily cash register balances, prepared daily bank deposits and charted daily revenue and sales projection reports.

► Implemented and oversaw development of the public relations and marketing plan for Medical Society Members.► Enhanced media relations by coordinating a weekly “Ask the Doctor” column for The Charlotte Observer and a monthly television call-in segment, “House Calls,” with NBC Charlotte WCNC.► Served as website administrator overseeing content and analytics.

► Served as key team member on corporate initiatives for the establishment of Novant Health, designing, developing and implementing key public relations strategies for merger, leadership changes and layoffs, including crisis communication plans.► Copywriter for internal and external publications and promotional materials; supervised advertising agencies, graphic designers and direct mail companies related to various campaigns, marketing strategies and mailings.