Marketing Manager with over 10 years of experience in B2B SaaS with a passion for lifecycle marketing and strong background in creative direction and design.I have over 10 years of marketing experience creating cohesive and strategic marketing campaigns for B2B SaaS technologies with a strong focus on establishing brand awareness and consistency to drive engagement and qualified sales leads. I most recently worked as a Product Marketing Manager at Mindbody, where I managed and optimized go-to-market planning, initiatives and communications.Prior to Mindbody, I was a Product Marketing Manager at Simpleview where I focused on the CRM product and it's customer lifecycle. Looking back further I was previously the Creative Director and Marketing Manager at Jackrabbit Systems where I managed our creative team and processes, lead our product design initiatives and managed all of our marketing programs. My largest accomplishment while in the position was spearheading the design of a new user experience and user interface of the primary SaaS product and spearheading the implementation for over 200 existing clients.My background and passion come from the creative industry which has built my belief that strategy should always drive creative and marketing. I've worked in various creative capacities, including everything from logos and website design to traditional advertising. I also currently operate a small graphic design and creative agency where I specialize in creating a cohesive tone and messages across all media platforms.I'm always looking to grow my personal and professional network with others who share my love for marketing, branding and design. Feel free to connect via LinkedIn or contact me directly at kelli@whyhello.co.