Kelli Salas Email & Phone Number

Plano, Tx

-Support wholesale sales team on all aspects of the business for Shinola/Filson/Gomelsky watches, Shinola Jewelry and leather goods-Responsible for development and execution of sales reporting, co-op advertising management, sample coordination, acting as a liaison to accounting, and customer service-Manage line sheets, images and copy requests for accounts-Maintain and update account assortments and availability to sell-Track and manage sales orders and shipping quotas-Assist with preparation and execution of trade shows

Dallas/Fort Worth Area

-Achieve annual wholesale shipping goals-Understand, communicate and drive the Luxottica portfolio strategic direction with customer -Drive divisional goals of full price sell thru and productivity through ISS partnership and assigned client’s resources-Identify, customize and optimize specific brand and product opportunities for client through collaborations and input with the buyer and brand teams-Own and drive account profitability in line with preset objectives set by Sales Leader-Partner with internal departments including trade marketing, brand management, product, finance, ISS team etc. to develop and drive client’s eyewear strategies-Manage store inventory with client’s buyer. Attention to productivity, proactive solutions to inventory problems, attention to supply pipeline-Effectively manage the evolution of active assortments by customer (launch and core) to insure the availability of the right product to serve the clients business needs

Dallas-Ft Worth (San Antonio & Austin)

-Responsible for all activities relating to the promotion, merchandising and sell-through of Luxottica brands in wholesale account doors including Neiman Marcus, Saks, Nordstrom, Dillard’s -Responsible for meeting sales goals and objectives for Luxottica brands and supporting each door to achieve target goals-Analyze each door’s business and determine wins, opportunities and areas for improvement-Develop strong working relationships with store management and other store personnel to encourage promotion and selling of Luxottica products-Act as Luxottica point of reference for client feedback and needs-Conduct product training seminars for accounts to ensure all parties are fully knowledgeable of Luxottica’s products, collections, marketing activities, and merchandising standards-Provide customers with professional, personalized customer service to promote sales by increasing customer awareness of Luxottica’s brands-Ensure prominent product placement in all doors and address signage with the visual teams to always showcase most recent campaign/catalog ad images

-Responsible for assisting the design team and sending all new jewelry designs & assigning sample deadlines to factories in China-Manage the vendor loading process to ensure each factory receives a sku percentage that is within their development capacity-Manage all first costs received from factories and negotiate in order to receive prices that meet our targets and margin goal-Run weekly Line In Process meetings and meet with Brand & Design teams to review samples, pricing, and discuss any changes/revisions that need to be made-Comment on salesman samples from the factories to ensure their quality, packaging, labeling and pricing is up to standard before proceeding with production-Communicate any quality issues with the factories and QC team in order to improve productivity and avoid future missed sales

- Created Men’s Leather sample PO's for Domestic and International subs- Communicated with factories in China, India and Guatemala daily to ensure all Men’s salesman samples arrived on time for market and International sales meetings- Worked directly with the leathers, fabrics and hardware teams to provide all factories with the necessary materials to complete all samples by their deadline- Responsible for updating Sample Guidelines and providing factories with any new information on packaging/labeling standards

- Merchandised at various Dillard’s, Macy’s, Nordstrom, Saks Fifth Avenue and Neiman Marcus doors in the Dallas/Ft. Worth area - Responsible for educating and training department stores’ managers and sales associates to become more familiar with the Fossil brand and licensed brands- Responsible for ensuring all markdowns were processed, new stock was out, and appropriate collateral was displayed- Responsible for providing Account Executives with weekly reports regarding stock levels and actions taken during store visits

- Responsible for assisting the Senior Vice President of Product Development with creative projects and meetings- Developed the ability to communicate effectively in the corporate world- Developed the ability to create professional trend boards that reveal a story with strong impact- Responsible for assisting the Fashion Jewelry Team with style setups on SAP, meeting margin goals, sample comments, web descriptions and trends research- Gained familiarity with the Fossil brand identity by working with several departments including licensed brands

- Responsible for assisting Store Manager with management duties and operations- Overlooked and managed a staff of four sales associates and one sales supervisor- Established weekly and monthly sales goals to help maximize store profit- Responsible for meeting company goals including UPT, AUR, ATV, and SPH- Kept track of WTD, MTD, QTD, and YTD figures- Responsible for interviewing candidates and hiring enthusiastic hard-working people- Trained and developed new employees to become efficient sales associates