Kelli Sheffler Email & Phone Number

Detroit, Michigan, United States

Chevrolet Motorsports - NASCAR / INDYCAR / IMSA activation planning, strategy and execution

Alpharetta, Georgia

Oversee regional and local experiential marketing activities for Chevrolet and 40 dealer groups throughout the Southeast. We build experiential programs that align corporate marketing goals and brand pillars with the local needs of our dealer groups.Team Leader - Responsible training and managing a team of direct report employees. Also manage multiple 3rd party vendors who are our partners in our experiential events and provide staffing, display properties, and event… Show more Oversee regional and local experiential marketing activities for Chevrolet and 40 dealer groups throughout the Southeast. We build experiential programs that align corporate marketing goals and brand pillars with the local needs of our dealer groups.Team Leader - Responsible training and managing a team of direct report employees. Also manage multiple 3rd party vendors who are our partners in our experiential events and provide staffing, display properties, and event execution.Client Focus - Work in house with my regional clients as well as remotely with national clients and dealer group presidents to execute their vision. We bring new ideas to the table, managing their expectations and needs, over deliver on ideas and execution, and building very strong relationships where they trust me to be their 'right hand' person. This includes management and oversight of budgets.Program Development & Execution- Develop experiential programs that align with current brand pillars and sales objectives. Manage all aspects of the development and execution process including strategy, creative and financial oversight.New Business Development - Build new business opportunities with the local dealer associations - including contract negotiations and execution, sales, scope of work and event planning.Areas of Experience: client relationships, team leader, budget management, event execution, sales, public speaking / presenting, integration across multiple platforms and parties, contract negotiations and execution, meeting planning / hospitality, motorsports, NASCAR, Major League Baseball, Country Music, Fairs/Festivals, youth sports, test drive initiatives Show less

Alpharetta, Ga

Jack Morton Worldwide is General Motors' Agency of Record for events and promotions.As the account director, I work directly with Chevrolet clients and local dealer groups on strategy, planning and executing all experiential marketing programs for Chevrolet in the Southeast. I manage a great team of talented individuals and together we execute 200+ events annually in areas including MLB, NASCAR, Indy Car, Fairs & Festivals, grassroots youth sports programs, and Music Events.

Alpharetta, Ga

Promotions Supervisor for Chevrolet events in the Southeast Region.

Atlanta, Ga

Atlanta, Ga

Atlanta, Ga

Marketing Intern -- Assisted with developing marketing plans and implementing event sponsorships.- Developed and maintained ticket tracking database and fulfillment.- Assisted team with client communications.

Education record

B.S., Recreation Management; Communications