Kelli Williams Email & Phone Number

Minneapolis, Mn, Us

- Led Organizational Stabilization & Strategic Realignment: Successfully navigated The BrandLab (TBL) through a period of significant instability, removing immediate risks and establishing a strong organizational foundation that was missing.- Restructured Programs for Greater Impact: Streamlined TBL’s programs around four key pillars—Equity, Exposure, Access, and Opportunity—resulting in a 40% increase in participation and significantly improved outcomes, including 97% of interns reporting greater confidence in their career paths.- Expanded Organizational Reach: Led efforts to expand TBL from Minnesota into the broader Midwest, creating partnerships with schools, community organizations, and corporate leaders to open up career pathways for BIPOC youth.- Award-Winning Leadership: Under my leadership, TBL received the 2024 Hermes Creative Platinum Award for our 2023 State of the Marketing and Advertising Industry Report, a critical resource for transparency and accountability in the profession.- Earned Media & Industry Recognition: Honored by the Minneapolis St. Paul Business Journal as one of the 2024 PowerShift 25 and one of the 50 Black Leaders to Know in the Twin Cities, celebrating my leadership and commitment to community and industry growth.- Increased Year-Over-Year Revenue: I developed a new partnership pricing structure that increased year-over-year revenue by 20%.- Launched the Marketing + AI Innovation Program: Created a summer internship in partnership designed to equip BIPOC creatives with cutting-edge skills in a tech-driven profession.- Built Stakeholder Trust and Engagement: Established a new level of trust with key stakeholders, reinvigorating energy around TBL’s mission, vision, and commitment to systemic change.- Forbes Nonprofit Council Thought Leadership: Published thought leadership articles through the publication, contributing to the advancement of TBL’s mission and increasing our visibility as a leader in the industry.

Minneapolis, Mn, Us

During my tenure as Interim CEO, I dedicated my time to facilitating a smooth leadership transition. To achieve this, I implemented policies and strategies that aimed to bring consistency across all departments, while also providing unwavering support to the internal, board, and partner teams. My efforts resulted in a more seamless and efficient workflow, which helped to maximize productivity and ensure that everyone was on the same page, centered on the mission of changing the face and voice of the marketing and advertising profession.

Minneapolis, Mn, Us

In my Strategic Advisor role, I assisted the organization in establishing a clear understanding of its mission, values, vision, and goals, as well as potential strategies and annual priorities for the upcoming years. Our efforts led to the creation of a comprehensive 5-year long-range plan.

Through Williams Brand Consulting, Kelli provide professional services as a speaker, panel moderator, emcee, and workshop facilitator. She offers keynote topics such as 'Joy In', where she inspires women leaders to bring their best selves to the world, inspire others, and find joy in their unique gifts. Another popular topic is 'Personal Branding + Social Selling', where Kelli sheds light on personal branding, provides real-world examples, and leads an actionable exercise to help attendees create authentic personal brands that strengthen their voices and elevate their company brands. We also provide additional topics and customized topics upon request. Learn more about her speaking services and watch Kelli in action at williamsbrandconsulting.com.

Our organization was founded with the mission of acquiring, maintaining, and utilizing properties and land to create new generational opportunities for both our community and family. The name "40 Acres" originates from the 1865 field order, which was implemented to redistribute approximately 400,000 acres of land to newly freed Black families in forty-acre segments. This order initially provided for the settlement of around 40,000 freed people, but was short-lived and overturned after the civil war ended. Most of the designated land was returned to the original owners, leaving the newly freed people without the promised land or even a home. As an organization, we are actively working towards fulfilling a small portion of the original intention of the order by impacting our community's and Black family's financial trajectory through creating generational wealth, one strategic investment at a time.

T.WILL Sports is a company that strongly believes in utilizing the power of sports to provide education to individuals of all ages and backgrounds. Through our innovative and dynamic approach, we are committed to creating an environment where learning is fun, interactive, and engaging.Our team of passionate and experienced professionals is dedicated to providing the highest quality of education, utilizing sports as a tool to promote physical fitness, social development, and personal growth. We believe that by building a strong foundation of knowledge and skills through sports, individuals can unlock their full potential and achieve success in all aspects of life.In my role as a Corporate Board Director, I work closely with the CEO, providing expert knowledge and guidance to help the company make strategic decisions.

Reading, Ma, Us

As a Strategic Advisor, I collaborated with the leadership team to develop higher-level strategies, structure, and integration to support growth and revenue impact for the internal marketing team.

Reading, Ma, Us

During my tenure as the Fractional Chief Marketing Officer at a technology solutions company, I had the opportunity to work with a team of professionals who were dedicated to helping businesses succeed in the age of disruption. The company had been operating for almost 30 years, and during this time, it had gained significant expertise in providing cutting-edge technology solutions to its clients. As the Fractional CMO, my primary role was to support the overall business strategy by developing a comprehensive marketing plan that aligned with the company's goals. I worked closely with the executive team to cast a vision for each technology solution offering that would generate awareness, build credibility, and drive marketing qualified leads (MQLs). I also collaborated with the sales team to develop effective sales enablement tools and content that would help them close deals more efficiently. Additionally, I was responsible for managing the company's digital marketing efforts, including SEO, SEM, email marketing, and social media. Overall, my experience as the Fractional CMO was both challenging and rewarding, and I was proud to have played a significant role in the company's success during my tenure.

Edina, Mn, Us

As a Strategic Advisor, I maintained the long-standing relationship while helping onboard the new long-term marketing leader and transitioning the marketing department.

Edina, Mn, Us

As the Fractional Chief Marketing Officer, I had the privilege of leading a highly regarded marketing, creative, and digital staffing & recruiting agency. My main focus was to propel the agency's mission of fostering happy and fulfilling careers with meaningful connections. Through my innovative and strategic marketing initiatives, I was able to elevate the agency's reputation and establish it as a leading player in the industry.

Edina, Minnesota, Us

As the Fractional Chief Marketing Officer for a B2B commercial bank, I assumed part-time senior-level marketing leadership responsibilities. My primary objectives included positioning the bank as a thought leader and small business advocate during the COVID-19 pandemic. I achieved this by designing campaigns that supported the team in securing over 400 Paycheck Protection Program (PPP) loans for small businesses.In addition, I provided an external perspective to the leadership team on matters relating to the business, competition, industry, and customer needs. My role also entailed focusing on the customer experience, brand articulation, marketing plan strategy and execution leadership, resource and budget development, smarketing, and team alignment.Furthermore, I was responsible for overseeing a team of internal and external marketing team members and the business development group. Throughout my tenure, I ensured that the team remained aligned with the bank's objectives, and that all marketing activities were executed in a manner that reflected positively on the business.

As the Chief Marketing Officer/Head of Marketing for a B2B manufacturing company, I led the company's marketing team and served as a vital member of the global leadership team. I drove change management by utilizing servant leadership, strong performance accountability measures, and transparent internal communication. I coached, mentored, and cast strategic vision for internal and external teams responsible for developing brand strategies, product strategies, content strategies, digital marketing, websites, e-commerce, digital media, social media, public relations, and creative services.I collaborated with peers to cast a vision around 3-year growth strategies for 5 unique B2B product divisions, based on the company mission. I developed the vision, strategy, and leadership for all innovation, research activities, and marketing programs to drive growth within the 6 continents the company does business.Regarding product management, I managed product development strategies, including the conception and development of innovative new products, pricing, customer feasibility testing, sales training, and marketing launch programs. I partnered with cross-functional teams to ensure the long-term development of meaningful innovations. I also conducted market and VOC research to identify new product opportunities based on customer needs.In terms of marketing, I led a cross-functional team to create a company-wide digital transformation roadmap to introduce e-commerce into the 50+-year-old organization while reducing overhead. I monitored, analyzed, and optimized marketing campaigns based on the data provided within sales enabled tools, content, communication channels, and growth goals. Finally, I identified video as an essential channel for the manufacturing industry and initiated a video focus that drove a 500% increase in video views within 6 months.

Minneapolis, Minnesota, Us

TITLES Senior Account DirectorDigital Account DirectorAs a Senior Account Director, I was responsible for leading two complex, matrixed account teams and serving as the agency's primary contact and strategic lead for e-commerce and CPG clients. I was also a key member of the agency's leadership team and selected for the Omnicom University advanced management program comprised of leaders from 1,500+ worldwide agencies.My strategy involved partnering with clients to create strategic business solutions and digital media strategies to increase brand awareness, trial, conversion, cart size, and advocacy. One of my most notable accomplishments was developing a nationwide fully integrated campaign based around live events and supported by national digital media, social media, public relations, influencer marketing, television, print, and shopper marketing activities. This campaign drove a 20% increase in my client's YoY sales.As a brand navigation agency leader, I also established the strategic plus creative direction, managed agency partners' channel execution of digital media, traditional media, experiential, public relations, influencer marketing, shopper marketing, and out-of-home components. Additionally, I demonstrated strong selling abilities by consistently driving incremental revenue through new and existing relationship development.My clients included Hormel Food Company, Jennie-O Turkey Store, and Schwan's Food Company.

Minneapolis, Mn, Us

As the Account Director, I was responsible for managing a multimillion-dollar client relationship with Bank of America. In this role, I led a team of 7 cross-functional members to deliver against the client's needs, from strategy to execution. My focus was on providing strategic and tactical digital out-of-home leadership while representing the client's business needs and goals within the agency. Additionally, I served as a member of the leadership team within the agency.

Minneapolis, Mn, Us

TITLES Relationship ManagerAccount SupervisorSenior Account ExecutiveAccount ExecutiveDuring my tenure as a Relationship Manager, I developed strong relationships with clients from various industries and different positions within their respective organizations. I wrote effective responses to proposal requests (RFPs) and secured new accounts through building and nurturing relationships. Additionally, I established credibility within Fortune 500 clients and forged new relationships with them. Some of the clients I worked with include Deluxe Corporation, US Bank, Elan Financial Services, Schwan's Food Company, UnitedHealth Group, Optum Health, and Stryker Medica.

New York, New York, Us

n my role as a Marketing Project Manager, I was responsible for overseeing all aspects of co-branded, multi-channel marketing campaigns for five different engineering association clients. This included managing the creative design process, overseeing implementation, and tracking performance through reporting.Throughout my work, I consistently demonstrated strong relationship-building, mediation, and negotiation skills. This was especially important as I communicated regularly with business sponsors and stakeholders, ensuring that their needs and goals were being met throughout the marketing process.

San Francisco, California, Us

TITLES• Operational Risk Consultant• Loan Officer• Researched, developed, and executed a systematic approach to identify and assess regulatory, operational, and compliance-related risks for the business unit. • Lead an initiative to design online communication and training tools to mitigate ongoing business risks.

Ms, Journalism And Mass Communication

Ba, Speech Communications