Kelli Wells Email and Phone Number

o Liaison between Product and Engineering teams to determine tagging methodology, tagging specs, and measurement plans to create dynamic self-service dashboards to monitor Key Performance Indicators (KPI).o Subject matter expert (SME) for Financial Sales, Net Sales, and Returns Reporting.o Continuously develop a suite of tableau dashboards ranging from product page, homepage, checkout, search & browse, recommendation and impression reporting across multiple platforms. o Reports on performance for iOS and Android platforms in weekly business reviews.o Monitored data integrity for quality assurance and user satisfaction across both financial and clickstream datasets.

o Owned and optimized reporting for key KPIs to monitor and reduce return rates o Automated monthly business review for leadershipo Created organization’s centralized returns datasets for merchants, analysts, supply chain, finance, and leadership o SME in methodology, verbiage, and dissemination of Returns dataset for Nordstrom, Inc.o Investigated and resolved critical data discrepancies across multiple data systems running in Production.o Conducted fast paced, ad-hoc analysis into customer behavior to identify key return rate contributors.o Identified key business drivers and areas for future investment across 16 teams and 4 data sources.Database Environments: Amazon Redshift, TERADATA, MySQL, and Oracle DBData Querying & Visualization: PostgreSQL, MySQL, and Tableau

o Create and Analyze weekly business metrics using SQL, Tableau, and Advanced SQL query writing (PostgreSQL, PL/ SQL)o Database development and maintenance (Redshift, OracleDB) o Proactively identify problems and opportunities and perform root cause analysis/diagnosis leading to significant business impacto Optimize data collection procedures and insists on data integrity, test design, analysis, validation, and documentationo A/B testing on new features and different platformso Amazon Studio title performance by different X-Ray Feature usageo Defining metrics and KPIs, conduct deep dives on customer behavior o Interface with business customers, gathering requirements and delivering complete reporting solutions

Helped in revising translations from English to Japanese for the Clarisonic website.