Kelli Windsor Email & Phone Number

Kelli oversees digital strategy for industry association giving voice to 1,200+ company members. Harness surveys, research, and new media to increase reach and resonance of communications on food safety as well as government and industry relations. Some highlights include: • Launched and grew Voice of the Food Industry blog to status as #1 most visited website section.• Manage vendors and $200K annual budget for ongoing maintenance and enhancements.• Lead multifunctional teams and SMEs in cross-platform planning and promotion for multiple industry events and 52 research releases per year covering food-sector business and consumer perspectives.• Developed trend-based yet data-driven campaign approach that drove up to 32% increase in downloads associated with signature annual research reports. • Supervise web and digital communications team members in content and maintenance for website, blog, and social media as well as campaign components including research, graphics, and video.

Kelli oversees digital strategy for industry association giving voice to 1,200+ company members. Harness surveys, research, and new media to increase reach and resonance of communications on food safety as well as government and industry relations. Some highlights include: • Oversaw implementation of new brand across communications vehicles, serving as cross-functional staff liaison. • Create and manage editorial calendar to ensure consistent, quality, and actionable content across website, blog, social media, and e-newsletter. • Spearheaded award-winning website redesign that achieved 45% increase in sessions per day.• Launched and grew Voice of the Food Industry blog to status as #1 most visited website section.• Manage vendors and $200K annual budget for ongoing maintenance and enhancements.• Lead multifunctional teams and SMEs in cross-platform planning and promotion for multiple industry events and 52 research releases per year covering food-sector business and consumer perspectives.• Developed trend-based yet data-driven campaign approach that drove up to 32% increase in downloads associated with signature annual research reports. • Supervise Communications Specialist in content and maintenance for website, blog, and social media as well as campaign components including research, graphics, and video.

Arlington, Va

Kelli oversees the digital communications strategy for FMI, the trade association serving as the voice of food retail and helps enhance the organization’s brand. She’s working to strategically streamline, integrate and heighten the organization's digital communications including blog, social media, website and e-newsletter through targeted communications campaigns that increase engagement, resource sharing and industry storytelling.

Arlington, Va

Kelli took the opportunity to expand her digital communications expertise in the food industry arena by working with FMI to serve as the voice of food retail and help enhance the organization’s brand and targeted digital communications to 1,200+ member companies. She’s working daily to strategically integrate the organizations digital communications including blog, social media, website and e-mail through targeted communications campaigns design to increase engagement, resource sharing and industry storytelling.

Washington, Dc

Kelli mastered her traditional public relations skills including media relations, message development and storytelling at Share Our Strength, a non-profit working to end childhood hunger in America. Kelli engineered media strategy and executed four national public relations issue-based campaigns, securing press coverage in national, regional, state and local publications through press releases, editorials, letters to the editor, blogs and social media. She also developed a communications infrastructure for 18 state and local affiliates that included: long-term media strategy, media event planning and execution, webinars and trainings, media materials, rapid response opportunities and website maintenance and optimization.

Washington D.C. Metro Area

While finishing a Master in Public Policy, Kelli took advantage of the opportunity to learn the ins-and-outs of a think tank and joined the Campaign Finance Institute. During her tenure, special projects included editing a Candidate’s Best Practice Guide related to social media and supporting a project on special interest groups’ campaign financing activities during the 2010 midterm election.

Washington D.C. Metro Area

Kelli developed her public policy expertise as a research associate for N Chapman Associates, a public policy and nutrition communications firm specializing in food policy. Kelli conducted policy analysis on federal and state legislative and regulatory issues on agriculture, nutrition, appropriations and health care. She also translated policy and nutrition information for consumer audiences; examples include nutrition education materials and bi-monthly public policy newsletter for national trade association.

Washington D.C. Metro Area

Kelli enhanced her communications skillset at the Soyfoods Association of North America by managing the budget and execution of annual communications plan to include strategic planning, project implementation and impact measurement. Kelli served as primary media contact, responding to media, consumer and government inquires, and interpreting technical and scientific research on health and nutrition. One of Kelli’s major accomplishments was managing redevelopment of the association website to include: project fundraising; RFP development, vendor selection and management; content migration and creation; search engine optimization and web traffic generation.

Washington D.C. Metro Area

Kelli first developed her communications skillset at Edelman Public Relations by creating media outreach lists and researching information for development of national public relations campaigns. Kelli also developed communications materials include press releases and personal-experience interview for a national PSA campaign and conducted pitch calls.

Washington D.C. Metro Area

While on a college-sponsored internship experience, Kelli developed impressive organizational and communications skills for a Washington, DC non-profit. Her successful projects included implementing a new media contact management system to streamline press release distribution and improve media relations; positive promotion of membership events and resources; conducting PAC research and material development; and recruitment of new members and managing member requests.

Masters, Public Policy

Bachelor Of Arts (Ba), Political Science And Government