Creating and maintaining customer engagement. Leading product demonstrations, customer needs assessments and acting as product liaison - integrating customer feedback with the development of innovative product development.

Helping small business, organizations and individuals solve problems using technology. Websites, social media programs and groups, marketing collatoral, branding and messaging programs, technology integration and education.

Established and executed brand marketing strategy for top exception based reporting and intelligence software solution. Implemented marketing communications programs to improve user relationships, product recognition and reputation. Executed customer loyalty programs including webinars, web based forum discussion group, annual user group conference and focus groups.Performed strategic assessment - analyzed the competitive positioning of the company and recommended strategic approaches to support the long term goals and vision of the company.Worked on cross functional team to define user application requirements for a next generation exception based reporting and intelligence product. Worked directly with customers to gather their input and the cross functional team to ensure product requirements meet the needs of our current and future users.

Recommended strategic positioning changes to Executives of one of the largest retail loss prevention solution providers in the US. Performed a comprehensive strategic industry analysis including competitive positioning, market share assessment and leading technology advances and direction.

Responsible for field and corporate loss prevention of $1.5B home furnishings retailer. Justified and implemented full chain electronic article surveillance, initiated vendor source tagging initiative, inventory accuracy and digital video rollout.

Responsible for Sales Audit, Inventory Control, Vendor Quality Assurance for $1B retail home furnishings company. Worked closely with Master Card, Visa, and other major credit card companies to negotiate rates and fees, established vendor quality control program that included chargebacks to improve inventory accuracy. Managed chain wide physical inventory and accuracy programs. Promoted from Manager in 1998.