Kelli Walsh Email & Phone Number

Florida, United States

Boca Raton, Florida, Us

Promoted to spearhead all aspects of product development and manage the entire product portfolio encompassing more than 200 product collections, 10,000 SKUs and revenues in excess of $85M. Accountable for sourcing, pricing, marketing and sales execution, branding, positioning, business development initiatives, contract negotiation, budgets and fiscal success of product lines. Requires overseas travel to develop products. Report directly to the CEO.Executive Management▬▬▬▬▬▬▬▬▬▬✓ Oversee development of three major luggage brands consisting of more than 20 annual core collections as well as over 150 OEM products. The OEM division represents 25% of the company’s overall sales.✓ A highly visible position with a diverse span of responsibilities critical to the company's long-term market position, operating efficiency and bottom-line performance.✓ Committee member to vet all new developments in collaboration with the CEO, VP of Sales, VP of Marketing, and Directors of QC and Design. Contribute to yearly business plan for the Board of Directors.✓ Successfully oversee large volume business with top industry companies including Macy's, Costco, Bed, Bath and Beyond, Sam's Club, BJ's and others.✓ Oversee development of products for licensed brands such as National Geographic, Universal Studios, Ecko and smaller independent design labels.Select Accomplishments▬▬▬▬▬▬▬▬▬▬✓ Effectively negotiate product prices with vendors overseas and maintain profitable product margins. ✓ Travelpro Employee of the Month, several times throughout tenure.✓ Work closely with engineering firms to develop new products. Key contributor to 4 innovative, industry award winning patents.***Continued below

Boca Raton, Florida, Us

Product Design/Development & Marketing ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬✓ Managed the development cycle and initial marketing strategy of annual collections and private labels/OEMs.✓ Integral role in the creation of packaging, instructions and catalog for an accessory line consisting of 350+ SKUs.✓ Established product specifications, bill of material, SKUs and UPC code detail for all items.✓ Produced reviews of all product samples from first stages through final product rollout.✓ Coordinated product and presentations of all major trade shows, sales meetings and international customer meetings.✓ Key person overseeing the approval process on all product specification marketing materials.✓ Participated in product reviews with the design team, as well as product presentations to sales staff.✓ Worked directly with customers on private label programs.Vendor Management & Overseas Manufacturing▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬✓ Tracked all projects with annual roadmaps and timelines and provided weekly updates to teams in Asia and U.S. offices.✓ Traveled to Asia 2-3 times per year and assisted with sourcing and production start-up for core collections.✓ Maintained the production approval process for each factory. Oversaw the engineering change order (ECO) process.✓ Worked with overseas manufacturing plants to ensure all products were tested prior to production.✓ Traveled overseas to negotiate pricing and develop new collections with our design team.✓ Key contributor to the senior management team in development of new or improved processes.✓ Worked with legal to create and maintain all patents and trademarks.

Boca Raton, Florida, Us

Supported a staff of 45 sales representatives and four managers in global sales efforts and product training initiatives.✓ Coordinated co-op advertising including consulting with potential customers, promoting the company, providing information regarding opening accounts, generating lead sheets and tracing accounts from accounting through customer service.✓ Prepared weekly and monthly sales reports. Created and managed the company’s monthly newsletter.✓ Worked with the VP of Marketing and the graphics department to create sales materials.✓ Developed a warranty matrix and created sales presentation binders and pricing sheets.

Bachelor Of Arts (B.A.), Mass Communication/Media Studies

General Education

General Education

Education record