Providing expertise for a range of technology and non-profit clients. Led strategy, project management and tactical execution for local non-profit organizations’ fundraising live and virtual events from cradle to grave. Interim customer experience leader focused on developing process to improve customer experience, product feature adoption and overall customer success for a B2B wellness app. Program director who led a team of 2 in the development and management of campaign events, digital tools, wellness app and fitness training programs working with local government agencies to bring solution to communities. Developed GTM strategy framework for new fitness app including event marketing outreach, PR, social media/ influencer strategy and website development.

Introduce, customize, launch and implement corporate wellness programs for small to midsized companies based on goals and objectives with a keen eye on industry trends and influencers. Certified Barre and Pilates instructor with a passion for nutrition and sports motivating clients to reach their health and wellness goals emphasizing a holistic and mindful approach.

Individual contributor responsible for event planning, management, promotion and implementation. Managed PR and advertising with trade publications. Led and executed integrated marketing campaigns. Worked interdepartmentally to strategize, forecast and recommend event plans including display design, giveaway inventory, vendor staffing and asset management to align with brand guidelines and generate leads.

Partnered with the American Red Cross, AAA’s signature philanthropy partner, to develop a free 90-minute disaster preparedness workshop to help brick and mortar engage with members and encourage the community at large to get prepared. Negotiated and managed community outreach campaign with Boys and Girls Clubs and ensured messaging, social media and digital campaigns were on target and executed.

Managed PR for the event raising awareness, profile and interest. Developed the campaign strategy, media kit and activation. Wrote and distributed press releases to local and national media as well as industry publications. Worked interdepartmentally to ensure messaging was consistent. Managed influencer outreach and promotions. Managed press on race day developing, pitching and supporting interview opportunities.

Developed strategic direction for sponsorship marketing based on three unique markets. Enhanced local field efforts to maximize sponsorship potential including mobile tour and local meet and greets. Negotiated and managed relationships with the Utah Jazz and two separate racetracks. Activated sponsorship for events including promotion, giveaways, mobile tour, asset management, on-site presence and VIP Hospitality.

Established, negotiated, activated and managed partnerships with all Bay Area professional sports franchises including founding sponsorship of Pac Bell Park and the Giants. Negotiated and activated title sponsorship of Chronicle Pavilion with an emphasis on hospitality and differentiating the brand. Managed assets and developed tracking systems to monitor. Produced in-house events, developed PR campaigns and formulated customized sponsorship packages for business partners. Created advertiser promotions and third-party tie-ins to generate non-traditional revenue. Analyzed data to ensure ROI.

Managed logistics and coordination of events such as the National Masters Outdoor Track and Field Championships with up to 1,200 participants while developing and managing event budgets of up to $105,000. Solicited bids for goods and services and negotiated contracts with outside vendors. Coordinated and evaluated grant requests for Authority’s assistance. Assembled, coordinated and managed event staff and organizing committees of up to 23 people. Served as primary contact with local hotels, facility managers and vendors.

Outside sales for advertising specialty and promotional items.