Kelly Flynn Email & Phone Number

Chicago, Illinois, United States

Deliver fiscal year plan with our sales partners to ensure Omnichannel Marketing Activation and budgets align to achieve key Constellation Brands Beer Division National Account Sales Goals while upholding Brand Vision and Objectives. Plan includes: include: Sales Volume/Profit Attainment, Distribution, Feature & Display Execution, Innovation.Collaborate with cross-functional key internal team leads including Field Marketing, L&E, Retail Promotion Team & eCommerce to elevate Omnichannel Activation while driving efficiencies that increase overall ROI.Build a road map for the Omnichannel National Account Marketing team structured to meet future business needs by adding headcount and promoting internally.

Chicago, Illinois, United States

Lead the National Accounts Omnichannel Marketing efforts for the Off Premise Wine & Spirits Team to achieve Constellation Brands Sales and Financial goals. Develop Annual Plans collaboratively with the National Accounts Sales Team to deliver KPI's focused on targeted consumers by brand utilizing consumer insights. Collaborate with VP's to assign annual budget by National Account. Provide monthly finance updates to Sales Directors, VP's and Sr. VP.Build a high performing National Accounts Omnichannel Marketing Team that works closely with all cross-functional partners, National Accounts Sales Team and vendors.

Chicago, Illinois, United States

Lead the marketing efforts for National Accounts Off-Premise to achieve CBI Wine and Spirits annual financial goals. Align efforts to deliver KPIs with CBI priority brands & SKUs.Build consumer demand for CBI Wine & Spirits portfolio through planning, development and execution of retail marketing solutions for National Accounts Off Premise Teams. Develop retail marketing programs that create category/channel thought leadership, gain retailer planners, and drive brand growth while building consumer demand and brand equity.Serve as marketing liaison and expert by providing monthly updates regarding brand, retail, and sponsorship activity to keep National Account Sales Teams engaged, knowledgeable and passionate about our brands.Uniquely positioned myself to meet the changing needs of National Accounts sales teams, buyers and shoppers by being dynamic in my approach to implement and deliver planning strategies along with retail programming solutions that accelerates growth objectives.

Partner with Sales to deliver Annual Plans within Central Region and Control States along with the with Spirits Portfolio nationally. Support the planning, communication, deployment and activation of programs across the Central Region, Control States and Spirits Division.Deploy activation tools that enable over-delivery against KPI goals as identified via Total Account Planning and Sales StrategyAssist in the management of Non-Price Sales and Marketing Budgets.Work closely with the Spirits Sales team, Strategic Accounts and Promotions to provide information back to Brand Marketing - assisting in the development of more effective brand plans and marketing initiatives.Deliver post program analytics.

Michigan, Mi/Ia/Oh/Al/Ms

Trade Marketing:• Adapted and presented the fiscal year marketing initiatives by brand for distributor execution at the state level• Tracked and managed advertising and promotional spends across five states (MI, IA, AL, MS, OH)• Developed a Multi-Cultural Program that grew 71% in sales dollars while key competitors declined 30%• Developed local programming for a major initiative on Jameson that grew key accounts over 70% in sales dollarsSales Manager:• Managed a team of three to drive sales in Michigan. Managed a Spirits Broker and eighteen Wine Distributors. • Made all pricing decisions after carefully running analysis of their impact.• Provided accurate and timely monthly forecasts. • Made Regional Chain Presentations (Meijer, Rite Aid, CVS).

Mi / Sc / Il / Ia

Regional Manager Sales and Administration - I managed a direct sales team of Off and On-Premise Sales Representatives in Michigan and managed the Spirits Broker in Iowa.o Directed the sales team to implement and execute all national and local initiatives that led to over delivery of yearly sales and profit targetso Managed all Event Marketing and Promotional Budgets; responsible for establishing monthly sales programs, recaps, and evaluations; developed a direct mail/email program for new productsState Operations Manager/Business Analyst - I moved to an administrative role in Illinois to understand the operations and analytics sides of business.o Learned/updated pricing structures, syndicated data (AC Nielsen), evaluated an advertising tracking toolo Analyzed DISCUS and DSS information, provided pricing options, managed, and processed statewide invoicing, provided results from surveys to set up future sales incentivesState Area Manger – I implemented and executed sales and marketing programs with the distributor for both Off and On Premise in South Carolina.o Started working in the open market environment, setting sales incentives, tracking statewide distribution, analyzing sales within volume deal levels, managing national and local events, conducting seminars for customers and consumersRetail Account Manager – I was directly responsible for sales to key accounts in a diverse territory that included downtown Detroit and Suburbs, both Off and On-Premise.