Kelly Atkinson Email and Phone Number

Role expanded to include a strategic focus supporting the AmeriLife Wealth Group's growing executive leadership team and priority initiatives to drive growth. Continued responsibility for operational processes to support the development, communication and execution of effective growth strategies for AmeriLife's Distribution network of over 300,000 insurance agents, over 50 marketing organizations and over 50 insurance agency locations nationwide. Oversees daily operations within AmeriLife Wealth Group, managing governance systems, driving forward key Wealth Distribution initiatives, and leading all Health and Wealth Distribution events, incentives and sponsorship programs.

Responsible for operational processes to support the development, communication and execution of effective growth strategies for AmeriLife's Distribution network of over 300,000 insurance agents, over 50 marketing organizations and over 50 insurance agency locations nationwide. Oversees daily operations across Distribution, managing governance systems, driving forward key Distribution initiatives, and leading all Distribution events, incentives and sponsorship programs.

Enterprise-wide brand marketing and creative services responsibility for AmeriLife, a national leader in developing, marketing, and distributing life and health insurance, annuities and retirement planning solutions to enhance the lives of pre-retirees and retirees. Led the organization’s account management, creative services, brand management, content strategy, and communications functions to support marketing and sales objectives of national distribution network of over 200,000 insurance agents and advisors, 40 affiliate marketing organizations, nearly 60 insurance agency locations and growing direct-to-consumer channel. Spearheaded the launch of a new company website and refreshed brand.

Lead the company’s marketing communications, corporate affairs and distribution operations functions, while serving in a chief of staff role for the company’s Chief Distribution Officer to support AmeriLife’s national distribution network of over 200,000 insurance agents and advisors, 40 marketing organizations, and nearly 60 insurance agency locations.

In collaboration with Distribution, lead the company’s marketing operations, including oversight of the marketing communications and corporate communications functions.

Lead the company’s Marketing Communications department and collaborate with executive team, as well as department and affiliate leaders to strategize, develop and execute effective marketing, communications and public relations strategies to support various sales objectives. Maximize efficiencies through proactive planning and project management to support all areas of the company, providing A to Z support and analysis of marketing materials, campaigns and communications tools. Manage the development, revisions, release and production of state-specific forms and creative materials for multiple insurance carriers. Ensure a consistent corporate brand presence and regularly collaborate with key stakeholders, designers and production teams to deliver quality communications tools that convey key messages and the core values of the company. Spearhead numerous special events, charity involvement and internal employee campaigns to establish a positive image for the company, both internally and in the community.

As a member of the Client Service team at this marketing communications firm, developed, organized and implemented custom marketing and public relations strategies based on client objectives to deliver first-class quality and results.Maintained full responsibility for creating and managing national marketing initiatives that helped boost sales for multiple organizations. Maximized media budgets and boosted public relations coverage across industry publications for various clients. Served as the internal resource for all copywriting and public relations initiatives, as well as supported consumer research, special event planning and trade show management projects. Developed new business proposals and presentations to support the continued growth of the firm, estimating costs, resources and project timelines to accomplish various client objectives.

Recognized by management to perform duties beyond the traditional scope of a customer service staff team member, trained associates in all customer service areas, while also working with management to develop and execute stand-out special events to increase store traffic. Serviced, directed and lead customers and fellow associates through problem-solving and multi-tasking to ensure a positive experience. Effectively and accurately managed daily accounting and computer entry of all store transactions. Developed and wrote monthly internal newsletter. Organized and executed special events in partnership with management, as well as founded, organized and promoted weekly kid’s craft program to build community relations.

Learning from the Tampa Police Spokesperson, helped grow community awareness and media relations through a proactive approach to the function of the agency’s Public Information Office. Wrote, distributed, and posted daily news releases to the agency website, while also fielding media inquiries based on department guidelines. Personally worked with the Chief of Police and Public Information Spokesperson to produce the agency’s award-winning TV show, On Duty with the Tampa Police Department. Researched, wrote and edited stories for the quarterly Signal 14 magazine to build agency morale, educate regarding policy and community efforts, and recognize the success of dedicated officers and department personnel. Promoted positive police involvement in the community through unique events, including Operation Holiday Routine, Badge Bowl and Kid Fest.

Under the direction of publication leadership, learned all angles of a magazine, including marketing, writing, editing, research, subscriptions, layout, design and production. Effectively wrote about local happenings, events and businesses while under deadline. Researched, wrote, edited and was published with a byline (a first for one of the publication's interns) in a 2002 issue of the magazine featuring a story promoting a local private school.