Kelly Baker work email
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Kelly Baker personal email
Hi, it’s nice to meet you. For a decade I’ve helped Fortune 50 brands achieve their big, audacious goals – whether that’s changing perceptions, creating cultural relevancy, or connecting with their dream audiences. I’ve delivered award-winning marketing, communications, and social media strategies for clients including Google, IBM, and YouTube.I love using my data analysis skills and intuition to unpick the crux of a problem, understand consumer motivations and behaviours, and inspire creative work that drives actual change. I’m a futurist and have a knack for dreaming big ideas into reality. In the last few years, I’ve:-Helped elect a U.S. President-Built a Planning and Strategy team from scratch-Made Planning a billable discipline (a rare thing in the agency world)-Developed and launched a cultural trends engine-Had my work cited in an academic reportI have a strong record of building high-performing teams across different geographies and time zones. I strive to lead by example, and with empathy, every day. Some other things you may want to know about me:-I’m a Myers Briggs INTJ -I helped found M+M’s neurodiversity steering group, which has created a safe space for neurodivergent employees and made the agency a more inclusive place to be -Deep working and quiet time are important to me but I also love the thrill of collaborating with others to crack a big, juicy issue-I care deeply about helping the next generation of strategists to connect with their own brillianceI'm always looking to grow my personal and professional network. Feel free to connect via LinkedIn or contact me directly at kelly_baker91@hotmail.com.Skills: Brand Strategy, Marketing, Social Media, Audience Analysis, Leadership, Storytelling, Strategic Thinking, Creative Strategy, Research, Data Analysis
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Senior Vice PresidentMethods+MasteryLondon, Gb
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Vp, Director Of Planning & Strategy | Marketing, Data Analysis, Copywriting, Social MediaMethods+Mastery Apr 2020 - PresentLondon, England, United Kingdom-Built a global Planning and Strategy practice from scratch, embedding billable strategy work into ~70% of M+M client accounts. -Developed the long-term brand and social media strategy of key global client accounts, including Google and IBM, resulting in improved audience sentiment and engagement levels-Architected the Biden for President influencer campaign which resulted in more U.S. voters voting by mail in the 2020 elections-Generated $millions in new business revenue, adding a host of new brands to the agency roster-Acted as the main point of contact for Planning and brand strategy, designing and leading internal insight and strategy training attended by hundreds of employees-Spearheaded Alt Text, a fortnightly internet and social media trends publication read by thousands of LinkedIn subscribers, clients, partners, and prospects. Acted as Editor-in-Chief, overseeing a cross-functional team of 12 people, including researchers, social strategists, copywriters and creatives-Won 5 Planning & Strategy awards for clients including Google, Biden and IBM
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Strategy Director | Communications, Data Analysis, Market ResearchFleishmanhillard Uk Jun 2019 - Apr 2020London, England, United KingdomLed Planning and Strategy at FleishmanHillard in London. Partnered with agency Managing Directors and client leads from across practices to develop brand-building campaigns for clients and new business pitches. -Transformed FH’s approach to Planning, placing audience and cultural data at the heart of all work. Rolled out new processes to practice and new business leads.-Shaped the strategy on £2.5m of new business. Client wins included Ferrero, National Citizen Service and McCarthy & Stone. -Conceived ‘Planners in Practice,’ a year-round training programme for FleishmanHillard's most promising strategists. -
Associate Planning Director | Corporate Communications, Content, New BusinessFleishmanhillard Uk Feb 2015 - Jun 2019London, United KingdomSpecialised in corporate and consumer campaigns in the Corporate practice. Promoted by the Global Managing Director of Client Strategy into a Planning role. -Secured new clients including Veolia, Santander and the BBC, resulting in the Corporate team becoming the largest team by revenue-Educated hundreds of stakeholder groups and media outlets on ways to pay the License Fee on behalf of the BBC-Prevented an EU-wide ban on a client’s most commercially important product, saving the business billions each year
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Pr Consultant | Media Relations, Reputation Management, Public AffairsPolitical Lobbying And Media Relations (Plmr) Oct 2013 - Feb 2015Honed experience in corporate and crisis communications, and public affairs. -Ran day-to-day public affairs on London City Airport’s successful campaign to secure Government approval for its £300M expansion plans-Steered a healthcare client through a damaging appearance on BBC Panorama, resulting in low volumes of negative media coverage and social media conversation
Kelly Baker Education Details
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Woodford County High
Frequently Asked Questions about Kelly Baker
What company does Kelly Baker work for?
Kelly Baker works for Methods+mastery
What is Kelly Baker's role at the current company?
Kelly Baker's current role is Senior Vice President.
What is Kelly Baker's email address?
Kelly Baker's email address is ke****@****ery.com
What schools did Kelly Baker attend?
Kelly Baker attended Royal Holloway, University Of London, Woodford County High.
Who are Kelly Baker's colleagues?
Kelly Baker's colleagues are Meaghan Downs, Danielle Thayer, Jessica Ahlborn, Zach Johnston, Jennifer C., Alexis Sherman, Laura Snearly.
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