Leading and driving the global digital customer & user experience strategy encompassing the full spectrum of the digital customer journey from acquisition and engagement to conversion and retention. Aligned to business segment leadership in order to drive customer-focused growth.Responsible for optimizing the performance of a diverse digital portfolio of websites by leading a team of global specialists with expertise including • driving demand through Search Engine Marketing (PPC and SEO orchestration), • enhancing user interface / user experience (UI/UX),• increasing engagement through digital content publishing operations, • implementing personalization strategies, • leading a digital analytics team to measure the results in order to continuously improve and identify breakthrough opportunities. Highly collaborative across stakeholder groups including Marketing Communications, IT, and Business to ensure alignment of strategies and shared outcomes.Priorities and achievements include leading digital integration strategies and execution as a result of transformational company mergers and acquisitions; identifying and aligning KPI and OPI's to business growth objectives and customer persona and journey touchpoints; standardizing and improving digital operations excellence; “Black Dot” leader on a Level 1 Annual Improvement Priority (AIP); and leading digital strategy development to create a vision for a multi-year roadmap to demonstrate how the organization can leverage digital technology in order to achieve profitable growth and productivity savings.Current president and founder of Sustainability Council "Green Team" - a part of a global Culture Council that focuses on building company culture by creating opportunities for engagement in company values including Diversity, Equity and Inclusion (DEI), Community Service, and Sustainability.

Focused on driving ecommerce sales by growing traffic, increasing conversions, and optimizing the end-to-end digital experience. Leading a global team of digital all-stars with expertise including SEO, PPC, Digital Marketing, UX/UI and Digital Content. • Partnering with cross functional leaders to ensure alignment in vision and execution of strategies, with focus on advising on design-thinking approaches to help develop break-through experiences that can also be scaled and operated long term.• Fostering a global community of digital natives who combine creativity with technical savviness in order to be hands-on super users of marketing technologies.

Responsible for driving growth and improving customer experiences through data-driven analysis and optimization of the websites, ecommerce platforms and integrated digital experiences. • Acting as owner of the Ducted Systems digital portfolio, which includes a wide variety of websites, apps and digital portals across leading HVAC brands including YORK, Tempmaster, and more. Acting as point of contact and primary decision maker for all aspects of operations, support and growth and innovation projects.• Defining personas and user journeys in order to analyze the omni-channel experience and identify gaps and opportunities in the users digital interactions.• Creating and implementing A/B testing and personalization strategies.• Collaborating with the stakeholders across marketing, IT and agency partners in order to drive the digital strategy. • Defining KPIs and analyzing data trends over time. • Managing projects and programs from concept to completion.

Plan, advise and execute on business and marketing strategies in order to grow and optimize Rockwell Automation global website portfolio. Responsible for all phases of experience and design, as well as close collaboration to advise and influence across marketing operations, IT and development, and more. Highlights include redesign and rearchitecting RockwellAutomation.com to create a dynamic content marketing engine across 50 multi-lingual, multi-region experiences.

As a member of the Digital Solutions group, responsible for consulting with clients in order to create innovative digital experiences.For 4+ years, worked on assignment at Rockwell Automation, a Milwaukee-based Fortune 500 company with a web portfolio reaching millions of monthly visitors. As a member of the Interactive Marketing team, was responsible for overseeing the global websites in order to plan, advise and execute on business marketing strategies, working closely with key stakeholders to grow and optimize the web portfolios. Responsible for user experience design, front-end development, analytics analysis and reporting, content strategy development, web author training and support, and BA/project management support.