Kelly Bosserman Email & Phone Number

Digital Marketing Manager role expanded to include ownership of subscription box business: product curation, forecasting, email and affiliate marketing, copywriting, and website management. Oversee campaign strategy and execution in support of two direct to consumer and two wholesale websites.• Develop strategic digital marketing plans around specific initiatives using SEO, site merchandising, email marketing, social media, and affiliate marketing.• Track, analyze, and report on performance against KPI’s using Google Analytics and internal reports.• Create content and promotional calendars to support lead generation, awareness, and conversion campaigns across multiple brands and websites.• Collaborate on new product introductions with product development and sales teams for product and editorial copy and photography.

Scranton, Pennsylvania Area

Spearhead the charge on customer acquisition and manage the company’s digital footprint, demand generation activities, marketing campaigns, and website management. Data-driven marketer to build and execute awareness and demand generation programs across a variety of digital channels, including email marketing, affiliate programs, content marketing, website optimization, and social media to support rapid growth.

New Jersey And Pennsylvania

Director of Marketing & Product Development – Seasonal Gift Packaging (2006 – 2016)Hired to the role of Director of Marketing and Product Development to support the Vice President of Marketing across multiple seasonal product categories. Charged with driving incremental sales volume through the development of custom programs at major retailers (e.g., Target, Walmart, Costco, and many more). Owned the planning, development, and execution of the go-to-market strategy for assigned products, including pricing, promotions, and packaging to achieve ambitious growth objectives.

Cleveland, Oh

Director of Marketing – Seasonal Gift PackagingRecruited to the role of Director of Marketing to support the Vice President of Sales and Marketing across seven seasonal product categories sold under two brands. Led and drove the development of custom seasonal gift packaging programs for all major mass retailers. Presided over and managed product development schedules and inventory for seven seasonal product categories. Created engaging and unique marketing strategies to enhance brand communication and gain new customer acquisitions.

Masters Business Administration (M.B.A.) Concentration In International Business & Digital Marketing

Bachelor Of Science (B.S.), Business Administration Concentration In Economics