Kelly Brooks

Kelly Brooks Email and Phone Number

Vice President, Consumer Acquisition Marketing @ Teladoc Health
Minneapolis, MN, US
Kelly Brooks's Location
Minneapolis, Minnesota, United States, United States
About Kelly Brooks

My professional skills include leading marketing and product teams, launching go-to-market strategies for B2C and B2B products, managing P&L responsibility, and holding client-facing partnerships roles with Fortune 500 companies. I have experience across acquisition, lifecycle, and loyalty marketing programs and have also led teams through new product development and the creation of product and loyalty roadmaps. I am known for leveraging strategic thinking, market insights, and collaboration to drive multi-year enterprise-wide projects in highly matrixed organizations. I am also a seasoned leader devoted to coaching and building and positive and productive team culture.

Kelly Brooks's Current Company Details
Teladoc Health

Teladoc Health

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Vice President, Consumer Acquisition Marketing
Minneapolis, MN, US
Employees:
2450
Kelly Brooks Work Experience Details
  • Teladoc Health
    Vice President, Consumer Acquisition Marketing
    Teladoc Health
    Minneapolis, Mn, Us
  • Teladoc Health
    Vice President, Strategic Client Marketing
    Teladoc Health Sep 2024 - Present
    Minneapolis, Minnesota, United States
  • American Express
    Vice President, U.S. Loyalty Programs And Strategic Project Lead (Interim)
    American Express Oct 2022 - Apr 2024
    • Led team responsible for Membership Rewards, best customer, and tenure recognition program management, P&L, marketing engagement strategy, and customer experience.• Revamped Membership Rewards engagement strategy, uplifting methodology to measure impact of limited time offer campaigns and channels, setting engagement priorities for the program, and establishing test-and-learn plan and cardholder segmentation strategy.• Developed strategic framework to assess new and existing rewards redemption partners, leading to negotiation of new partnerships and decommission of low-volume partners.• Delivered large-scale savings initiative, setting roadmap, securing tech capacity and partner alignment, and coordinating cross-functional stakeholders to meet key milestones and financial targets.• Achieved record growth in low-cost rewards redemption bolstered by launch of innovative low-cost redemption option and enhanced customer digital experience.• Led NY State Rewards Legislation regulatory project, managing collaborative cross-BU project roadmap, leadership communication, and critical tech development and communication milestones.• Led lifecycle marketing initiative for new B2B cardholders to uplift digital engagement, implement targeting, optimize marketing placements, and maximize early tenure spend.• Led benefits P&L project for head of US Consumer Products to provide recommendations on benefit savings opportunities and set approach to optimize engagement and card value propositions.
  • American Express
    Director, Co-Brand Product Marketing And Partner Distribution
    American Express Jun 2019 - Oct 2022
    • Led team responsible for US consumer financial services co-brand product marketing (Charles Schwab, Morgan Stanley, Goldman Sachs), distribution partnerships, and cross-portfolio partnership marketing strategy• Develops and launches go-to-market strategies for co-brand product refreshes and launches • Pivoted external e-commerce partner distribution program, negotiating new contracts, building, and launching new strategy and partnerships across a suite of e-commerce merchants to deliver long-term growth and efficiency• Launched cross-sell program to corporate cardmembers across full corporate base, activating multiple new corporate channels and offer strategies and implementing net new models and targeting approaches• Delivers strategic analyses, roadmaps, and business development support for US consumer partnership marketing team
  • American Express
    Director, Strategic Engagement Team
    American Express Jan 2016 - Jun 2019
    Greater New York City Area
    • Internal strategy and consulting for the Consumer Product and Marketing teams. • Leading co-brand teams through new product research, go-to-market plans and implementation for product launches and refreshes, and sunsets of low-ROI existing programs• Delivering roadmap for product UX improvements to lending experiences and foundational work to pivot lending on charge products• Developing strategic recommendations to optimize marketing investments in consumer card welcome offers• Completing analysis and roadmap to integrate Amex value into co-brand partner digital ecosystem
  • American Express
    Manager/Senior Manager, Strategic Engagement Team
    American Express Mar 2014 - Jan 2016
    Greater New York City Area
    • Internal strategy and consulting for the Consumer Product and Marketing teams. • Created and executed sales training for customer service representatives• Developed and launched test-and-learn plan for Amex Travel monthly emails• Delivered and launched strategic recommendations for early tenure Welcome Call and partnered with analytic team to adjust channel product mix
  • China Prep
    Senior Director
    China Prep 2007 - 2011
    New York, Ny
    • Directed company strategy and business analytics with the founder of China Prep, a startup company that offers educational travel programs and education consulting in China and the U.S.
  • Yale-China Association
    Yale-China Teaching Fellow
    Yale-China Association 2005 - 2007
    Guangzhou, China
    • Yale-China Teaching Fellow in Guangzhou, China, at Sun Yat-Sen University.• Taught business English to Chinese undergraduates and MBAs at a top Chinese business school

Kelly Brooks Education Details

Frequently Asked Questions about Kelly Brooks

What company does Kelly Brooks work for?

Kelly Brooks works for Teladoc Health

What is Kelly Brooks's role at the current company?

Kelly Brooks's current role is Vice President, Consumer Acquisition Marketing.

What schools did Kelly Brooks attend?

Kelly Brooks attended Yale University, Nyu Stern School Of Business, Edina Senior High School.

Who are Kelly Brooks's colleagues?

Kelly Brooks's colleagues are Gloria Pérez Permison, Msw, Lcsw, Emily Pierce, Lovette Wilmore, Ferran Pedemonte I Bernat, Andressa Brito Dal Pozzo, Karoline Faurby, Kristin French.

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