Kelly Chen Email and Phone Number

Ritz Design is a high-end Italian furniture company and have showrooms in both SZ and SHA; selling over ten leading brands from Europe in China such like Poliform, Cassina, Flexform, Bentley, Promemoria,..etc. The work role of mine here is responsible for the company’s operation work and in charge of the showrooms in size of 2500sqm (3 showrooms in total) ; mainly in collaborate with brand in claiming cases and work with brand designer in showroom construction work/ display, to deliver the better brand philosophy. Also being the rule making and procedure standard setting person, the showroom maintenance, stock and up-to-date information. Being flexible for the job tasks from time to time according to the company needs.Key tasks1. Work with brand designer to deliver the better brand philosophy and image.2. Work with brand for claim management and follow up.3. Work with brand representatives to deliver or execute brand’s plans. 4. Showroom regular display, and condition maintenance, arrangement. 5. Training course arrangement both in internal training and brand products training.6. Media contact and cooperation; in charge of events.7. Strategy making for the business and Sales support.8. Showroom expanding project follow up. 9. Online ERP system management and off-line inventory control.

Target in the Europe market and tend to provide the consultant service for Europe clients, offering the help to introduce the supplier according to their product needs and being the coordinator between two sides during the deal process to enhance the successful and ensure the service quality.1. Finding, selecting and assisting to make products suitable for EU market.2. Go to Europe exhibitions with suppliers to promote the products, and to explore more potential customers and business partners.3. Arrange the visiting schedule for customers according to business needs.4. Providing the help to make strategy, also the consultancy service correspondingly for entering China market.5. Customer’s relationship maintenance service.6. Taking care of the order for the client to ensure the quality and shipping stuff.

First showroom of the brand in Asia. Joined the team in the early stage of business, from under construction to a completed showroom. Responsible to the general management; keep close relationship with major media to promote the brand and built up the brand great image to grow the popularity. Coached and supervised staff, utilized leadership and other professional skills to build up the operational system and cross sectional cooperation; also created the great valuable business opportunities. In the same time, seeking for the proper location in other cities for future store expansion.1. Set up the process standard of daily work and executed the showroom general operation management including personnel management; pay attention on details.2. Provided all the products/ design information to designer to meet customer’s need.3. Arranged and executed the training course on general sales skill and products knowledge to staff and to help staff’s performance meeting standards. Also be able to stand up for the sales person when required and also able to perform sales tasks.4. Coordinated with logistics and arranged for designing working, also the installation.5. Participate in marketing activities to promote sales or established the co-branding project.6. Prepare monthly/quarterly/annual reports of retail sales as required as future strategy reference.

H.N. Lin design centre is a well-known company in representing top furniture/lifestyle brand from Europe and I was in charge of new branch in Guangzhou, started from the early stage of new business. The company is selling the high-end European furniture brands, such like Cassina, Flou, Zanotta, Paola Lenti, Cecotti..etc. My work role here is to start-up everything for new business and being the rule maker, trainer, works allocation and the problem solver. 1. Managed and maintained the showroom of size 2000 sqm, and make sure all the items were in the great condition and well displayed.2. Planed and established the standard of sales and administrative working system, also set up the work specification and bonus policy. 3. Training course provided. To make sure staff’s performance meeting standards and able to perform the quality customer service. Also be able to stand up for the sales person when required and also able to perform sales tasks4. CRM, and be the problem solver when received the complaint from the customers.5. Executed and monitored the financial work, payment tracking.6. Media collaboration and brand promotion event.7. Monitored and managed the inventory, and the entire import process to ensure the warehouse received cargos on time while communicating both externally and internally regarding any changes.

Assigned to be the pioneer to assist to implement the process of setting up the trading department in Shanghai office. Successfully established the new work team and greatly cut down the cost and shorten the lead-time. Manage the important annual order project to make sure every steps are accuracy in the track.1. Being the coordinator between HQ and manufactory, also between the top managers and staff for a better communication and understanding. 2. Responsible for the recruitment and training course. Set up and developed the SOP workflow. 3. Maintained the good relationship with all relevant departments to able to have better communication and cooperation, to achieve a better result on production and problem solutions.4. Project management – managed online products promotion and annual big orders.5. Being the special assistant to GM and arrange the related daily schedule or follow up work, also execute the orders.6. In charge of the shipment process and worked with forwarder to strive for the best rate, successfully reduced 20% freightage cost and made extra income from the deal.