Kelly Chen Email and Phone Number

- Coordination of VIP projects, at large: global agenda and projects decks- Assistance in the execution of all VIP activity appearances (Red Carpet Dressing & Key Awards season moments) - Celebrity dressing buys and stock management

Sample Trafficking- Coordination of all press loans on the European market - Integration of product data on Launchmetrics (Fashion GPS)- Plannification of E-Retailer / Wholesaler lifestyle shoots in line with the local retail strategyPress Performance- Carry out weekly and thematic press reviews- Daily media monitoring (online and print) Events- Assistance in press driven events- Support during show preparation: invitation, seating map, press dayManagement - Supervision of two interns : training, motivation, integration

Showroom- Preparation of local and international press send-outs and returns - Showroom organization Press Coverage- Production of weekly press reviews - Daily clippings and server updates

Luxurynsight is a platform combining data science and luxury expertise. Among their biggest clients are LVMH, Chanel, Shiseido, etc. - Website remodel - Analysis of the customer portfolio - Elaborating marketing strategies across various communication channels - CRM strategy

SMOKEY is a premium ready-to-wear brand for women, established in 2018.- Setting and implementing communication campaigns to align with marketing strategies- Content creation and development across various social networks (Instagram & Facebook)- Calendar planning and definition of an editorial line for each network- Day-to-day monitoring and engagement with all comments/messages/posts- Management of Ambassadors and VIP relationships (influencers)- Public relations, elaboration of press realeses for digital magazines