Kelly Nelson Email & Phone Number

Charleston, South Carolina Area

At Charlestowne Hotels, I oversee email marketing for over 1 million subscribers across 100+ audience segments. I lead a successful email marketing program that has achieved a 29:1 ROI and a 43% average open rate. My role includes content creation and optimization, audience segmentation, workflow automation, deliverability and compliance. I collaborate across teams and disciplines to create dynamic email campaigns that align with evolving business goals, continually testing and refining strategies to enhance customer engagement and drive measurable results.

Charleston, South Carolina Area

In my role as Marketing Strategy Manager, I developed and executed comprehensive marketing strategies for 13 hotel properties, focusing on brand building and revenue growth. My responsibilities included overseeing marketing budgets, producing digital and print deliverables with internal and external teams, and crafting business plans that supported long-term profitability through targeted marketing tactics.

Charleston, South Carolina Area

Completed a comprehensive MBA program with a focus on hospitality revenue management, while also gaining knowledge in leadership, finance, marketing, and operations. Served as a Marketing Graduate Assistant for the School of Business, and gained practical experience in the hospitality industry through a revenue management internship at The Dewberry Hotel. My leadership and collaborative skills were recognized with the Student Leadership Award, reflecting my commitment to excellence and teamwork throughout the program.

Charleston, South Carolina Area

As a Marketing Communications Coordinator at the South Carolina Aquarium, I managed communications strategies, including CRM. My targeted campaigns contributed to a 17% increase in annual attendance revenue and supported $4.1 million in annual fundraising and membership revenue. I also streamlined content creation processes, improving efficiency and reducing production time for print and digital communications.

Knoxville, Tennessee Area

I managed multichannel marketing for the Boys & Girls Clubs in Knoxville, Tennessee and surrounding counties during a period of growth from 13 to 17 clubs. I reached a variety of audiences, from community philanthropists to club member families, to achieve membership and fundraising goals in support of the clubs. I was responsible for PR, copywriting, content creation and grant writing to promote the excellence of the clubs and amplify the inspirational stories of club members.

Master Of Business Administration - Mba, Hospitality Revenue Management

Bachelor Of Arts, Music