As Marketing Manager at SwissDrones, I lead strategic planning and actionable execution to drive growth, strengthen branding, and support global business goals. My role focuses on delivering impactful B2B marketing initiatives tailored to customer needs while managing diverse projects and cross-functional collaboration.Key Responsibilities:• Developing and executing strategic marketing plans aligned with business objectives.• Driving lead generation, partner marketing, and product launch activities.• Enhancing branding through content marketing, PR, and digital marketing (website, social media, SEO).• Collaborating with sales teams to design and implement multi-channel campaigns.• Managing competitor research and customer insights to inform strategies.• Creating sales materials and managing event planning and execution.• Utilizing marketing tools (Hubspot Marketing, MailChimp, Semrush, Hootsuite, Google Analytics) to optimize efforts.• Leading a work student and leveraging AI to enhance efficiency.• Highly skilled in project management and experienced in working with global teams across time zones.

As a senior marketer, I support businesses in achieving growth and elevating their brand presence by developing and implementing tailored B2B marketing strategies. My work spans from strategic planning to hands-on execution, ensuring impactful results that align with each organization’s unique goals.I specialize in creating actionable marketing frameworks, guiding businesses on what to prioritize, when to act, and how to achieve optimal outcomes. Whether collaborating with start-ups or established enterprises, I deliver results through:• Crafting marketing strategies to enhance brand visibility and drive business growth.• Designing and executing lead generation campaigns focused on attracting and converting high-value prospects.• Developing content marketing plans that effectively convey brand stories and value propositions.• Driving impactful social media strategies and optimizing digital marketing efforts for maximum ROI.• Managing end-to-end event planning to strengthen customer relationships and uncover new opportunities.• Conducting competitor and market research to inform strategies and maintain a competitive edge.• Leveraging tools like HubSpot, MailChimp, and Google Analytics to streamline workflows and improve results.• Balancing strategic oversight with hands-on campaign management for seamless execution.With a strong foundation in project management and a customer-focused approach, I help businesses unlock new growth opportunities, deepen customer engagement, and build long-lasting success. My commitment to delivering tailored solutions and measurable outcomes ensures I consistently exceed expectations and drive meaningful results.

Tuesdays Events organises engaging, high-end events. I started this business in Australia, and I'm now running it in Switzerland. Tuesdays Events delivers digital and live event experiences that help you to reach business goals while strengthening your customer and team relations.

At Carbonix, I am responsible for developing and executing on- and offline B2B marketing strategies to promote the brand and products to a global audience. Being in a start-up phase, the main focus of our marketing activities is brand awareness, generating leads, and driving revenue growth for the business.

I've led a project to merge two companies' websites under the Orange Cyberdefense Switzerland flag. Orange Cyberdefense has recently acquired two Swiss IT firms, Telsys and SCRT, expanding their reach in the European market.The main goals:• Highlighting Orange Cyberdefense's strong presence in Switzerland.• Design a single website unifying Telsys and SCRT's values under the Orange Cyberdefense brand.• Provide users with a clear and easy-to-navigate site.Working alongside the global marketing campaign manager, I managed timelines and processes and collaborated on content, design, and branding. Combining two unique websites into one cohesive brand identity was an exciting challenge.

Cloud Nine Event Marketing was founded to organise outstanding, tailored B2B events. The main goal when organising events is to help grow your business, with more specific objectives such as:• Maximizing Return on Investment (ROI) for your events• Generating valuable leads to grow your customer base• Boosting your brand visibility and reputation• Opening new avenues for business development• Enhancing customer relationship management through memorable experiencesSome previously organised B2B events are:• Flagships events • Rebranding events• Large international conferences• Big online events • Jubilees

Time for a break! In March 2018, I decided to pack my bags for a 3.5-month trip to South East Asia (Thailand, Cambodia, Bali, Singapore and Malaysia). This trip wasn't just about seeing new places. It was also a chance to learn more about myself, understand different cultures, and think about starting a new business. Being alone in a new place helped my personal growth. The unknown can be scary, but it can also be exciting if seen from a positive point of view. Turning fear into adventure leads to growth!Reflecting on the journey, it's clear that the decision was a rewarding one. It showed me how beautiful the world is and reminded me that everyone can follow their dreams.

As an event manager at Fox-IT, part of NCC Group, I was responsible for all national and international B2B events. Some exceptional projects I have worked on include the farewell reception of Ronald Prins (founder Fox-IT) for high-end business relations, government events, conferences such as RSA San Francisco and Info Security, international round tables and some great company parties. My responsibility lay both in the operational and strategic parts of the job. The diversity of activities is what attracted me to this job. I had to balance the execution of events and make the event processes more structured, reinforcing clearer goals, budgets and ROI. I worked closely with Fox-IT’s business lines and suppliers to establish this. Besides being responsible for Event Marketing, I was part of an international growth team who researched expanding business to other regions in Europe.

Guiding and assesing Marketing and Communication students during their internship at Fox-IT

Business development, content writing, PR, mailings, digital management, social media, financial forecasts, design

I worked as a civil and public affairs employee at the town hall of Pijnacker-Nootdorp. Some of my responsibilities:- Requesting, exchanging and issuing municipal documents such as driving licenses, passports and other extracts from the GBA- Taking care of the mutation of intra-municipal and intermunicipal removals- Migration - emigration- Backoffice tasks

As office manager I was responsible for efficiently facilitating a range of administrative and financial tasks in order to let the office run smoothly. Tasks such as:- Supervising and monitoring the work of secretarial, clerical and administrative staff;- Managing office budgets;- Implementing and maintaining procedures/office administrative systems;- Ensuring that health and safety policies are up to date;- Organizing meetings;- Taking care of logistics- Dealing with correspondence, complaints and queries;- Preparing letters, presentations and reports;

Within my project managent role I guided an IT migration project for all the Careyn employees to be transferred to a new IT environment. I was responsible for a team of 10 IT employees who did the on site implementation. Some of my responsibilities were:- Coordinate internal resources and third parties/vendors for the flawless execution of projects- Ensure that all projects are delivered on-time, within scope and within budget- Developing project scopes and objectives, involving all relevant stakeholders and ensuring technical feasibility- Ensure resource availability and allocation- Develop a detailed project plan to track progress- Use appropriate verification techniques to manage changes in project scope, schedule and costs- Measure project performance using appropriate systems, tools and techniques- Report and escalate to management as needed

During my work as a PA I helped the director of Greenfield Aviation make the best use of his time by taking care of secretarial and administrative tasks. Due to the level of customers discretion and confidentiality were considered key when performing this job. Some examples of my activities:- Devising and maintaining office systems, including data management and filing;- The organization of international events- Arranging travel, visas and accommodation. - First point of contact for (potential) customers

As office manager I was responsible for efficiently facilitating a range of administrative and financial tasks in order to let the office run smoothly. Tasks such as:- Supervising and monitoring the work of secretarial, clerical and administrative staff;- Managing office budgets;- Implementing and maintaining procedures/office administrative systems;- Ensuring that health and safety policies are up to date;- Organizing meetings;- Taking care of logistics- Dealing with correspondence, complaints and queries;- Preparing letters, presentations and reports;