Chief problem solver. Responsible for high level project coordination including end-to-end promotional execution. Organized and managed teams across the division. Ensured that copy, production, and editorial deadlines were met by coordinating closely with those departments. Implemented standard operating processes, best practices, and organization across the customer service, production, copy and fulfillment teams.

Main roles included product marketing and production. Did anything and everything it took to get a small business off the ground and running at full speed.

Managed joint venture relationships, developed marketing copy, communicated new product developments to current and prospective clients, analyzed and reported on KPIs. Focused heavily on increasing the value of current customers while attracting new ones. Collaborated across teams to improve customer experience. Regularly attended conferences, meetings, and industry events.

Responsible for day-to-day operations of three joint venture publications (~800k names). Generated story ideas, planned and edited story content. Managed marketing efforts, wrote ads, email funnels, and other key customer touch points.

Developed and promoted a series of opportunity reports around major stock picks. Engaged in all steps of the promotion production process, from planning and inception phase to recording the promotion, to managing the distribution of marketing materials. Including working with Legal to have copy approved for promotional projects. Created quarterly name generation campaigns to drive new e-letter subscriptions. Maximized customer engagement through new subscriber welcome series and… Show more Developed and promoted a series of opportunity reports around major stock picks. Engaged in all steps of the promotion production process, from planning and inception phase to recording the promotion, to managing the distribution of marketing materials. Including working with Legal to have copy approved for promotional projects. Created quarterly name generation campaigns to drive new e-letter subscriptions. Maximized customer engagement through new subscriber welcome series and developed specific marketing creative to convert from free readers to paid subscribers.Regularly wrote engaging promotional e-mails and ads in the tone of the franchise. Responsible for evaluating key metrics of all marketing promotions, including the results of gauntlet and renewal programs. Show less

Responsible for developing, executing, and evaluating the marketing efforts and campaigns for the membership, education, and certification departments. Designed magazine ads, brochures, HTML emails, surveys, social media content, web content, and more. Handled over 40 education partnerships and corporate sponsorships. Managed the deliverables in each contract: processed memberships, pulled lists, posted to the news feed, scheduled and produced social media content. Represented NMCA at… Show more Responsible for developing, executing, and evaluating the marketing efforts and campaigns for the membership, education, and certification departments. Designed magazine ads, brochures, HTML emails, surveys, social media content, web content, and more. Handled over 40 education partnerships and corporate sponsorships. Managed the deliverables in each contract: processed memberships, pulled lists, posted to the news feed, scheduled and produced social media content. Represented NMCA at tradeshows, career fairs, and national training events. Managed the marketing department intern. Specialties: Microsoft CRM4M, CVENT, Dreamweaver, Microsoft Office Suite, Desktop Publishing, HTML, MagnetMail, Adobe Creative Suite, team leadership, staff training, documenting procedures, creative problem solving, database management, customer relations, website management, and creative copywriting. Show less

Responsible for assisting customers daily via phone, email, and fax. Processed memberships, certification applications, conference registrations, and e-learning orders. Updated and entered information into CRM4M. Managed group memberships and lead in training new customer service staff.