Creating marketing contentDoing BTL, ATL, and social marketingRunning EC platforms like TaiwanTrade, Alibaba, Amazon, etc.Responsible for both branding and B2B marketing for ODM/OEM businesshttps://www.fametech-pos.com

Engaged in both internal and fieldwork including:- Served large-scale listed companies like T-star, Taiwan High-Speed Rail Corporation, etc- Served insurance brokers and existing channels- Solicited traditional property insurance business like fire, liability, car insurance & health insurance- Participated in new-type insurance policy and system development projects such as mobile phone insurance and FinTech project- Responsible for the legal person procurement project-… Show more Engaged in both internal and fieldwork including:- Served large-scale listed companies like T-star, Taiwan High-Speed Rail Corporation, etc- Served insurance brokers and existing channels- Solicited traditional property insurance business like fire, liability, car insurance & health insurance- Participated in new-type insurance policy and system development projects such as mobile phone insurance and FinTech project- Responsible for the legal person procurement project- New business development for SME and start-up companies Show less

Developed B2B or B2B2C FinTech business models in Asia (China, HongKong, and Taiwan)Created awesome presentation slides for both internal and external useCreated UXUI wireframe and prototypes to work with KPMGSuggested FinTech solutions for start-ups and banksJoined FinTech communities and maintained connections with FinTech professionalsConducted social marketing campaigns by using Line and Facebook for mutual funding and IPO business

PR, digital marketing and social responsible reporting to INFINITI headquarter Hongkong- Regional site and campaign sites’ maintenance and management- Global marketing content localization and production- INFINITI TW digital marketing new strategies, management and media buying- Local CRM and digital leads program management- Social platform management - INFINITI TW Facebook Fan page

Conducted RWD web design and local solutions for EC and CRM based on web stat reviewGlobal digital assets planning and localization leading regional digital marketing teamHTC Official site and microsites’ management for China and Taiwan marketsNew web project roll-out by co-working with US design team and DEV teamRegional web stat gathering and monitoring with regional marketing teamsDigital marketing performance boost with SEO and SEM methods and web optimization solutions

Volkswagen TW digital marketing and social account reporting to Volkswagen Germany HQ - Increased brand awareness, engagement rate and brand sentiment with KPIs review- Global marketing content localization and creative asset management- Taiwan official site and micro websites’ management in global CMS- Responsible for Volkswagen TW digital marketing strategies and media buying- Supported PR, event and roadshow fieldwork and conducted BTL and KOL campaigns- Conducted… Show more Volkswagen TW digital marketing and social account reporting to Volkswagen Germany HQ - Increased brand awareness, engagement rate and brand sentiment with KPIs review- Global marketing content localization and creative asset management- Taiwan official site and micro websites’ management in global CMS- Responsible for Volkswagen TW digital marketing strategies and media buying- Supported PR, event and roadshow fieldwork and conducted BTL and KOL campaigns- Conducted Joint promotion campaigns on new media channel- Volkswagen TW brand APP as Android & iOS APP project - CRM system and web planning for car owners, retailer visitors, and online subscribers- Digital sales tool planning with dealer training program implementation Show less

Global marketing content planning and production with US office include:- Global official website management and optimization- Global drummers and artists endorsement action plan and online profile production- Global creative asset and marketing material production like the catalog, posters, and DM