Led a three-person content team + affiliate influencers to strategize, execute, and analyze digital content using keyword research, consumer feedback campaigns, industry trend tracking, and competitor gap analysis

Conducted keyword research, strategy, and metrics for organic content (SEMrush)Launched two brand-new downloadable guides as part of a lead generation campaign, resulting in 8,000 views and a 2% CVR in the first 60 days, largely due to strategic pop-ups and calls-to-action (WordPress)Idealized and spearhead the annual Best Of Schedulicity Awards, which celebrates Schedulicity's small businesses and industry leaders with nearly $30,000 in grants as part of the Schedulicity Cares program (Intercom)Performed a website audit of sales websites pages, adding new copy to organically rank for top commercial and branded keywords, update payment processing language, and target underserved personasPerformed a blog audit that focused on cutting low-performing content and updating then republishing top-performing content. The results: Almost 250,000 page views in six months, most from organic sources

Managed digital content marketing strategy across three software products (The Magazine Manager, The Newspaper Manager, and Mirabel's Marketing Manager); projects included a website revamp; brand-new content calendar, back-linking strategies, and content audit; and a product launch for Clean Your List, an email verification toolOversaw ongoing reputation management campaign via software reviews on Capterra/Software Advice/GetApp, G2, TrustRadius, and Crozdesk; increased rating from 3.9 to 4.7 in six monthsPerformed Google Ads audit for publishing, marketing automation, and email verification software using extensive paid and organic keyword research (SEMrush)Managed a team of freelancers and edited submitted copy, design, and formatting for content marketing, including blogs and gated offers; designed sales and marketing collateral (Canva); increased blog subscriptions by 200% monthlyDrove competitor analysis for marketing automation and CRM software across pricing, features, online reviews, and moreMentioned in multiple articles for Databox, BisVue, SEM Updates, and iFour TechnoLab Pvt. Ltd.

Coordinated two venue spaces and created/edited memos of understanding detailing logistics for on-site events and rentals; managed pricing negotiations with vendors and rentalsUpdated WordPress website, Facebook, and Eventbrite with details of on- and off-site events to build online audience and earn revenue for ticketed events; gained familiarity with G Suite and graphic design for promotional print materials through CanvaSourced and scheduled vendors for entertainment, catering, and design for private and public events; leveraged industry, political, and media relationships for event public relations and marketingManaged and oversaw day-of on- and off-site event logistics, including set-up and takedown, finance, staff management, and vendor communicationAccounted for average of 20 percent of monthly revenue through rental, wine, and merchandise salesAssisted in shipping for out-of-state purchases, rotation of seasonal wine, and wholesale purchases for restaurants and liquor stores

Created long- and short-form content marketing collateral to include blogs, eBooks, and print materials; gained familiarity with SEO and organic and paid content promotion strategies; and collaborated with graphic designers, inbound marketing strategists, and technical leads. Researched industry trends and best practices and developed interview techniques with leadership positions to develop client voice and tone; managed small team of freelance writers via WriterAccess and edited all submitted collateralHandled internal and external public relations efforts, including press release distribution (PRWeb and HARO), company awards and speaking engagements, earned media, and digital campaigns. Managed social media marketing for more than 35 accounts across all industries and platforms, including Twitter, Facebook, LinkedIn, Pinterest, Instagram, and Google+.Gained experience with content management systems (HubSpot), project management softwares (DoInbound and Trello), social media scheduling tools (CoSchedule, Buffer, and HubSpot), and Slack.Mentioned in The Penny Hoarder, Software Advice, DrumUp, Capterra Blog, DoubleDutch, Next Level Web, and Fupping.