Kelly Kirchner Email and Phone Number

Email marketing production: updating HTML email templates, optimizing images for web, proofing and deploying both B2B and consumer-facing emailsDesign and implement processes to streamline email production using online web formsFacilitate the transition to a new Content Management System including testing, developing process documents and training staff on new software

Developed and ordered premium products - including backpacks, blankets and travel mugs - used as free items to recruit and renew members.Designed marketing materials such as posters, brochures, and apparel and updated intranet site.Developed and implemented cause-related programs with consumer brands such as eBay and PUBLIC bikes, which generated $75K to support Sierra Club programs.Managed licensed Sierra Club products - providing approvals and cataloging samples - and supported affinity-marketing programs.Launched and managed new member benefits project to offer exclusive discounts to members and generate revenue through affiliate commissions.

Collaborated with ad agency, marketing managers and sales to establish and execute consumer promotions (online, account specific, coupons) and advertising campaigns. Championed digital communication with consumers: updating website, coordinating email newsletters, growing social media presence, writing and distributing press releases.Researched and authored industry and competitor trends report to help identify threats and opportunities during strategic planning.Supported product management in New Product Development Process (NPDL): ideation, new concept and product testing, proofing packaging, promotional support.Served as purchaser for Brand team - obtaining estimates, processing invoices and tracking spending against budget.

Served as a lead English teacher for one school year at a technical university in Chile.Duties included planning and facilitating lessons, activities, exams and homework for five sections of adult students while collaborating with a multi-cultural staff.

Market Research, analysis and presentation or healthcare industry, external and competitor trends.

Position required attention to detail in planning and staffing development events for donors and alumni.Worked closely with the Director, in creating and tracking guest lists and corresponding with invitees.