Responsible for developing and implementing strategic initiatives to drive business unit growth. Leverage analytical expertise, market insights, and strategic thinking to identify opportunities, optimize processes, and enhance overall performance.Key Achievements & Responsibilities:• Conduct in-depth market analysis to uncover growth opportunities and inform strategic decisions.• Design and implement process optimizations, improving efficiency and operational effectiveness.• Collaborated with cross-functional teams to launch initiatives that increased revenue, expanded market share, and enhanced customer satisfaction.• Monitored key performance metrics to evaluate outcomes, identify trends, and refine strategies for continuous improvement.

Senior Marketing StrategistDefine and execute strategic marketing plans and associated budget requirements to efficiently implement the tactics required to optimize spending to meet the defined contribution to sales. • Development of marketing strategies to deliver compelling messaging and positioning that effectively communicates value proposition and benefits to target audiences.• Detailed tactical initiatives to establish core selling marketing that generate leads, establish, and implement customer journeys and identify opportunistic triggers. • Engages cross-functional teams to develop go-to-market plans that ensure alignment and drive success and defined spend optimization.• Apply a deep understanding of the current customer base and target market through data analysis, market, and competitive trend research.• Evaluates competitive landscapes and target audiences to find an ownable strategic position.• Track and analyze metrics, KPI’s, and ROI efficiency to identify areas of improvement.

Direct the vision, growth and innovation of the Retail Banking product portfolio including Sales & Service, SaaS Online Account Opening, Omni Banking and Contact Center solutions. Directly or indirectly manage teams of product managers, business analysts, and developers. Create new solutions and service offerings through robust execution and leadership spanning research and innovation to development Utilized my prior experience and technical subject matter expertise in the research and design of complex technological projects, performing competitive insight analysis, targeted go-to-market, and promotional strategies. Defined the strategy and direction of research and development of the full banking product portfolio, managing innovation and creation of new products, product launch plans, marketing strategy and execution of go-to-market initiatives. Translate business, market, and technical requirements into formal functional design requirements to support development and implementation in an Agile environment. and market adoption. Responsible for research, concept, design, technical development, management insight analytics and KPI development, go-to-market strategy and introduction to market marketing.

Implemented multiple deposit and loan products for this bank start-up, managed multiple failed bank integrations into the core systems.Defined and implemented the overall strategic vision for Retail and Small Business products, product marketing and effective deposit pricing. Defined product needs based on behavioral strategies, developed, and maintained product roadmaps, compliance enhancements, and operational efficiency improvements. • Defined marketing strategy, go-to-market implementation and spend optimization.• Managed regulatory changes including product mapping and customer communication for fourteen bank acquisition integrations.• Defined and implemented automated trigger-based communication tools to assist with the customer experience, reduce attrition and advance on customer’s financial journey.

Implemented product management. Strategy. process and procedures into the organization in this new position. Directed a highly skilled team developing products, product marketing and defining pricing for consumers and small business. Managed marketing strategies, continual efficiency improvement and innovation to support bank growth. • Developed and managed strategies to reduce or maintain deposit interest costs relative to achieving growth goals. • Managed Business, consumer deposit and loan products, payment, card services.• Assessed the competitive landscape, industry trends and market demand as it relates to new products, services, pricing models, promotional structures, and fees.