Kelly Mcfarland Email and Phone Number
I am an influencer marketing consultant working with lifestyle, tech, fashion, and beauty brands. 10+ years of experience creating buzzworthy digital campaigns and strategies that garner mass attention on social media and press. I currently consult on projects for brands including Procter & Gamble, Patron Tequila, The Macallan, and Nivea.Previously, I was a creative supervisor at Small Girls PR in both New York and Los Angeles for 4+ years and managed a team to execute digital-first campaigns through influencer marketing, celebrity partnerships, broadcast segments, and events. I worked to create strategic digital campaigns across tech, apps, fashion, lifestyle, and beauty. Clients included Olay, General Electric, DoorDash, Zola, Norma Kamali, PGA Tour, Smarties, TaskRabbit, Rent the Runway, Verizon, and Nationwide Children's Hospital.I am also the co-founder of lifestyle and fashion blog, Mimosas and Manhattan (@CourtandKelly) which has grown into a successful business with over 10+ years of working with brands to build out strategies and create content to meet their goals. We have built an engaged community across Instagram, Pinterest, TikTok, and our website and have been featured in Vanity Fair, InStyle Magazine, among others. Brand collaborations include Mastercard, Glamsquad, Equinox, Meredith Publications, Bacardi, Grey Goose, Bobbi Brown, Virgin Atlantic, Zac Posen, among others. Let's work together! Kelly.McFarland423@gmail.com
M Booth
View- Website:
- mbooth.com
- Employees:
- 406
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Influencer And Digital Marketing ConsultantM BoothNew York, Ny, Us
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Influencer Marketing & Social Media ConsultantM Booth Sep 2020 - PresentNew York, New York, United States- Executed brand collaborations, from developing strategy, sourcing talent, negotiating deliverables and rates, KPI reporting and project management for Procter & Gamble, The Macallan, Nivea, Bed Bath & Beyond, Patron Tequila and Eucerin- Successfully spearheaded development and execution of The Macallan Whisky's first ever influencer ambassadorship program- Surpassed KPI's by 357% and secured over 126M+ impressions through paid strategy, earned touchpoints, even curation and strategic gifting- Collaborated with cross-functional teams to develop and implement year-long strategy aligned with company's marketing goals- Managed client services and developed relationships with key talent agencies, influencers and celebrities
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Co-FounderMimosas And Manhattan Jun 2013 - PresentGreater New York City Area- Mimosas and Manhattan (@CourtandKelly) is a lifestyle blog specializing in career/personal advice, style tips and entertaining- Developed creative concepts targeted at each brands core campaign focus and demographicCreated campaign concepts and executed content for brands including ASOS, HP, Macy's, NFL, Uber, Delta, Grey Goose, Michael Kors + more- Built a dedicated social media following of over 165,000+ across website, Instagram, Twitter, Facebook and Snapchat- Pitched and featured in Vanity Fair, People Style Watch, InStyle, Stylecaster.com, Racked.com and more
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Creative SupervisorSmall Girls Pr Apr 2016 - Jul 2020Greater New York City Area- Manages digital media marketing, influencer marketing, partnerships and social media across brands including Procter & Gamble, General Electric Lighting, PGA Tour, Rent the Runway, Jason Wu, The Zoe Report, Zola, Norma Kamali, Verizon's go90, Zola, TaskRabbit, Smarties, among others.- Supervisor for Olay Skin and Body influencer, celebrity and broadcast work - Leads and program manages all GE Lighting influencer marketing projects including successfully launching their partnership with Lowe's and coordinating an event with Netflix's, Bobby Berk and top-tier influencers- Develops creative concepts and pitches to potential new business - Oversees all Doordash influencer marketing activations including local market launches with micro-influencers and national scale announcements with celebrities/top-tier influencers- Manages and develops all client relationships- Manages a team to successfully execute the day-to-day business for digital/creative clients -
Senior Creative StrategistSmall Girls Pr Apr 2017 - Oct 2017Greater New York City Area
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Digital StrategistSmall Girls Pr Apr 2016 - Jan 2017Brooklyn, New York
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Account Executive And Social Media ManagerEfg :: Entertainment Fusion Group Jan 2015 - Feb 2016Greater New York City Area- Developed social media and influencer activations for fashion, home, beauty and lifestyle brands including- Created and executed social media strategies ranging across 8 platforms- Secured prominent press placement in print, online and broadcast media - Assisted in planning and media coverage for events such as New York Fashion Week, NBA All-Star Weekend and Tribeca Film Festival- Create and maintain media contacts, media lists and media kits- Managed all social media company platforms -
Assistant Account ExecutiveBehrman Communications Jul 2014 - Jan 2015New York , New York- Executed media relations for brands including Eos, Drunk Elephant, Zoya, among others. - Drafted pitches and assisted in acquiring placements in top regional, short-lead and long-lead outlets - Developed and executed creative mailings, gifting and celebrity seeding- Assisted in event planning for media trips and new product launches - Created media and influencer lists for strategic pitching and product placement -
Public Relations InternQuinn Pr Jun 2014 - Aug 2014New York, New York- Responsible for writing press releases and pitches for various Travel and Lifestyle clients- Secured placements in editorials, blogs and websites- Responsible for building and updating media lists- Responsible for monitoring media and identifying trends- Participated in brainstorming sessions and presenting creative ideas -
Public Relations And Social Media InternEfg :: Entertainment Fusion Group Jun 2013 - Sep 2013New York, New York-Developed publicity pitches for various fashion and beauty brands.-Supported the creation of social media campaigns for clients in the lifestyle and fashion department-Managed a full-fledged campaign for fashion client OnGossamer-Performed daily and weekly tasks pertaining to community management, influencer outreach, monitoring, content curation etc.-Surpassed set goals in terms of reach, third-party endorsement, website traffic and engagement up to 500%
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Interactive Strategist And Creative Team MemberDdc Advocacy Jun 2012 - Aug 2012Washington D.C. Metro Area- Member of Interactive Strategy and Creative teams. - Responsible for researching projects relating to social media and political advocacy- Gaining experience in organizing, running ad campaigns with various social media outlets -
Office Manager And Personal AssistantMama'S Kitchen Jun 2009 - Aug 2009Alexandria, Virginia- Developed aesthetically appealing menu template- Managed business finances, emails and phone calls- Researched and proposed effective budgeting tools and credit system
Kelly Mcfarland Education Details
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3.85 -
Stuart Hall School4.2 Gpa
Frequently Asked Questions about Kelly Mcfarland
What company does Kelly Mcfarland work for?
Kelly Mcfarland works for M Booth
What is Kelly Mcfarland's role at the current company?
Kelly Mcfarland's current role is Influencer and Digital Marketing Consultant.
What schools did Kelly Mcfarland attend?
Kelly Mcfarland attended Virginia Tech, Università Della Svizzera Italiana (Usi) / University Of Lugano, Stuart Hall School.
Who are Kelly Mcfarland's colleagues?
Kelly Mcfarland's colleagues are Nidia Gã³mez, Allison Eng, Mitchelyn Barrida, Alexandru Marinescu, Raymond Paolantonio, Brooke Michell, Mahalia Caraan.
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