Led growth in key global accounts by delivering best in class client service and expertise in digital strategy, campaign strategy, and corporate reputation.Drove significant lifts in reputation of clients through innovative, data-driven strategies and custom measurement programs.Fostered a collaborative, highly engaged work culture by leading integrated teams of designers, media buyers and researchers in full campaign life cycle, including research, activations, and measurement.Served as digital and campaign lead on high-profile new business opportunities.Drove profitability through optimized staffing plans and operations.Elevated digital practice to drive new business growth and created learning and development opportunities within the firm as the Deputy Lead of North America Digital Practice and digital expert.

Led account teams and served as client leader for industries ranging from healthcare to education to food and beverage. Drove client satisfaction by providing tailored digital communications strategies. Supported positive workplace culture by mentoring and managing team members and serving on office Culture Committee to plan opportunities for connection and community.

Achieved high levels of support for nuclear technology as a vital carbon-free energy source by pioneering a breakthrough, innovative content strategy designed to reach new audiences.Led evolution of digital strategies and increased collaboration and integration among content, media and creative teams, resulting in two promotions within six months.Managed two employees and provided regular guidance and feedback to encourage professional development.Led relationship with agency partners and drove efforts for increased collaboration and a more effective strategic approach to paid content strategy, resulting in better-defined target audiences and KPIs.

Supported strategic direction for content team and led collaboration with creative team; ensured strategic alignment of all digital content, including blog posts, messaging documents, social media posts, creative assets and website content.

Expanded audience and increased engagement through strategic management of social media platforms; managed and authored all social media content.

Drove record-high engagement on social media, including a 300% increase in Instagram followers within one year (8k to 25k+), by developing and deploying an audience-first, data-driven digital strategy.Supported business growth and increased brand value through creation of brand guidelines; directly supported CEOs on development of brand mission, vision and values and web copy development.Implemented system for monitoring and reporting digital analytics using Sprout Social and Google Analytics.

Served as representative of college and generated interest among prospective students as member of admissions staff. Conducted interviews with prospective students, evaluated candidacy for admission, and wrote assessment reports to assist in the admissions decision-making process.

Collaborated with farm managers and regional restaurant owners to increase local food distribution opportunities.