Kelly Mcpharlin Email & Phone Number
Who is Kelly Mcpharlin? Overview
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Kelly Mcpharlin is listed as Group Accounts Supervisor at Bald Agency, based in New York, United States. AeroLeads shows a matched LinkedIn profile for Kelly Mcpharlin.
Kelly Mcpharlin previously worked as Director at Apco and Senior Associate Director at Apco. Kelly Mcpharlin holds Master'S Degree, Branding from School Of Visual Arts.
Email format at Bald Agency
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About Kelly Mcpharlin
I am a brand strategist, corporate communications leader, and recent Masters in Branding graduate with 10+ years' experience in delivering world-class strategies that drive business growth and corporate reputation in start-up, in-house, and agency settings. Most recently, I was Director of Corporate Reputation and Digital Strategy at APCO, where I led reputation campaigns and corporate brand strategy for clients including Blue Cross and Blue Shield of North Carolina, Suntory Holdings, and a major U.S. medical technology corporation. I pursued a Masters of Branding degree at the School of Visual Arts to deepen my expertise in brand strategy, including frameworks, theory, research methodology, trend forecasting, and go-to-market strategies. I was honored to receive the Lauren Zaleski Award, the program's highest honor for academic excellence.
Kelly Mcpharlin's current company
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Kelly Mcpharlin work experience
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Director
Led growth in key global accounts by delivering best in class client service and expertise in digital strategy, campaign strategy, and corporate reputation.Drove significant lifts in reputation of clients through innovative, data-driven strategies and custom measurement programs.Fostered a collaborative, highly engaged work culture by leading integrated teams of designers, media buyers and researchers in full campaign life cycle, including research, activations, and measurement.Served as digital and campaign lead on high-profile new business opportunities.Drove profitability through optimized staffing plans and operations.Elevated digital practice to drive new business growth and created learning and development opportunities within the firm as the Deputy Lead of North America Digital Practice and digital expert.
Senior Associate Director
Led account teams and served as client leader for industries ranging from healthcare to education to food and beverage. Drove client satisfaction by providing tailored digital communications strategies. Supported positive workplace culture by mentoring and managing team members and serving on office Culture Committee to plan opportunities for connection and community.
Associate Director, Digital Strategy
Senior Manager, Content & Digital Strategy
Achieved high levels of support for nuclear technology as a vital carbon-free energy source by pioneering a breakthrough, innovative content strategy designed to reach new audiences.Led evolution of digital strategies and increased collaboration and integration among content, media and creative teams, resulting in two promotions within six months.Managed two employees and provided regular guidance and feedback to encourage professional development.Led relationship with agency partners and drove efforts for increased collaboration and a more effective strategic approach to paid content strategy, resulting in better-defined target audiences and KPIs.
Digital Communications Manager
Supported strategic direction for content team and led collaboration with creative team; ensured strategic alignment of all digital content, including blog posts, messaging documents, social media posts, creative assets and website content.
Content & Digital Community Specialist
Expanded audience and increased engagement through strategic management of social media platforms; managed and authored all social media content.
Marketing Manager
Drove record-high engagement on social media, including a 300% increase in Instagram followers within one year (8k to 25k+), by developing and deploying an audience-first, data-driven digital strategy.Supported business growth and increased brand value through creation of brand guidelines; directly supported CEOs on development of brand mission, vision and values and web copy development.Implemented system for monitoring and reporting digital analytics using Sprout Social and Google Analytics.
Head Host
Paralegal
Admissions Fellow
Served as representative of college and generated interest among prospective students as member of admissions staff. Conducted interviews with prospective students, evaluated candidacy for admission, and wrote assessment reports to assist in the admissions decision-making process.
Head Tour Guide
Agricultural Intern
Collaborated with farm managers and regional restaurant owners to increase local food distribution opportunities.
Kelly Mcpharlin education
Master'S Degree, Branding
Bachelor Of Arts (B.A.), American Studies
Study Abroad, Sit Indonesia: Art, Culture, And Social Change
Frequently asked questions about Kelly Mcpharlin
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What company does Kelly Mcpharlin work for?
Kelly Mcpharlin works for Bald Agency.
What is Kelly Mcpharlin's role at Bald Agency?
Kelly Mcpharlin is listed as Group Accounts Supervisor at Bald Agency.
Where is Kelly Mcpharlin based?
Kelly Mcpharlin is based in New York, United States while working with Bald Agency.
What companies has Kelly Mcpharlin worked for?
Kelly Mcpharlin has worked for Bald Agency, Apco, Nuclear Energy Institute, Union Kitchen, and Iron Gate Restaurant.
How can I contact Kelly Mcpharlin?
You can use AeroLeads to view verified contact signals for Kelly Mcpharlin at Bald Agency, including work email, phone, and LinkedIn data when available.
What schools did Kelly Mcpharlin attend?
Kelly Mcpharlin holds Master'S Degree, Branding from School Of Visual Arts.
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